Overview

Company Summary

At Conill, Different Rules. Conill is a creative business solutions company that leverages a profound understanding of culture and identity to create experiences that inspire brand preference and motivate purchase decisions. Our approach is uniquely polycultural and multidimensional, grounded in an acute awareness of cultural drivers and emerging trends, providing a vital competitive advantage in today's dynamic marketplace. We pride ourselves on the diversity within our team. Whether it's our varied heritages, cultural backgrounds, or demographic characteristics, our individual differences profoundly influence our work. With a diverse array of people bringing their unique identities and experiences to the table, we foster a culture that sparks forward-thinking ideas and fosters innovative problem-solving. Established in 1968 as the nation’s pioneering Latino marketing agency, Conill has since grown to become one of the largest multicultural agencies in the United States. .

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 101-200

Ana Rodriguez
President
Ana is the leader of Conill and responsible for strategic operations across the agency and integration within Publicis Groupe's global offering.

She was directly involved with the transformation of T-Mobile from a Hispanic market entrant into a serious competitor, contending for the #2 position in the category despite significantly lower marketing investment.

She is credited with two of the most successful Hispanic market automotive launches, with integrated communication efforts that substantially grew market share and earned industry accolades for Toyota’s Tundra and Camry.

Annie started her career at Premier Maldonado & Associates in Puerto Rico, where directed the planning, development and execution of marketing plans for clients such as: Unilever, CPC International, M&M/Mars, Walgreens and Sony.

In 1989, she co-founded Otro Marketing Approach Inc. (OMA), one of the most prestigious promotional firms in Puerto Rico. At OMA, Annie was involved in the development and implementation of direct consumer promotional programs for Procter & Gamble, General Mills and M&M/Mars, among others.

Veronica Elizondo
Chief Creative Officer
With over 20 years of experience in advertising and design, Veronica’s passion for great ideas and visual language serves as the inspiration for our teams to create memorable and noteworthy campaigns.

Since joining Conill in 2005 as an Art Director, Veronica has amassed experience with numerous brands and categories, including Alaska Airlines, Aflac, Budweiser, Nestlé, T-Mobile and Toyota, among others.

Veronica’s work has earned accolades at Cannes, D&AD, Clios, One Show, FIAP, El Sol and the Effies. In recognition of her achievements, she was named among the “5 Hispanic shop creatives you need to know” by Digiday.

Veronica is perhaps best known as the architect of Toyota’s Mas Que Un Auto (More Than Cars) campaign which celebrated the automakers tenth consecutive year as the top brand among Latinos. The effort resulted in the highest user-generated content in the history of the brand and went on to earn two Cannes Lions and One Show pencils.

As part of the team that helped establish Conill’s office in Dallas, TX, Veronica played an important leadership role in harmonizing creative operations across the agency.

Veronica began her career developing graphic design and corporate identity projects for both national and international brands, in her hometown of Monterrey, Mexico.

Laura Semple
Chief Strategy Officer
Laura was recently appointed Conill's head of strategy after spending 7 years pioneering the practice of content strategy across the agency's roster of clients.

Prior to rejoining Conill in 2012, Laura was VP, Director of Human Nature for Arnold Worldwide in Boston, where she led strategic planning for McDonald’s (National Breakfast, NY, New England, DC and Minneapolis regions), Progressive Insurance and Carbonite (back-up solution). She also worked closely with Engagement Planning, Media and Integrated Analytics teams to inform consumer journeys, engagement plans and ecosystems.

During her previous tenure as Conill’s Chief Strategy Officer through 2010, Laura was responsible for Hispanic market strategy of all clients. She was a member of the Saatchi & Saatchi Worldwide Xploring team.

Diana Stumvoll
Chief Media/Communications Officer
Diana helps ensure that clients are reaching the right audience on the right platform at the right time. She began her career at Univision more than 20 years ago, working closely with many of the pioneers in the U.S. Hispanic market. Univision gave her the opportunity to work in sales across a number of media platforms, from network TV to Univision.com—launching the latter as one of the industry’s first Hispanic players in the digital space.

With a successful sales career under her belt, Diana turned to agency life, helping Conill grow and develop its digital business in the U.S. Hispanic market with major global brands like Toyota. Then she shifted gears again, making big improvements in Microsoft’s Hispanic business over a three-year period before returning to Conill in her current role.

Above all, Diana loves a challenge.Her rare combination of deep sales experience plus deep agency experience gives her a unique perspective on media strategy, and she’s gained considerable insight during her years as a pioneer and evangelist for cable and digital in the Hispanic market. She has a startup mindset, and she thrives on growing a business from the ground up. In her personal time, she’s an avid equestrian and a self-described “health nut.”

Chris Traina
Chief Communications Officer
A Conillian in one form or another since 2005, Chris leads Conill’s Public Relations practice. He also oversees corporate communications, agency marketing and serves as the Conill’s primary spokesperson. Chris also plays an important role in agency new business development and provides leadership on a range of business initiatives.

Prior to joining Conill, Chris was the principal of Traina Communications, which provided strategic and tactical communications counsel to clients in the retail and professional services sectors. His areas of expertise include strategic communication planning, program creation, executive communication, reputation management, media relations, change communication and corporate branding.

Chris’ relationship with Conill extends as far back as 2000, when he was VP, Director of Corporate Communications at Saatchi & Saatchi North America. He has also held leadership posts in the professional publishing units of Reed Elsevier and Times Mirror.

Sandy Mayer
SVP | Director of Team Content and Platform
Sandy is responsible for developing and directing multiple people, projects and platforms to help bring stories to life at Conill and make the impossible possible. Over the course of her 25-year career—half of which she’s spent at Conill—Sandy has worked with a long list of top global brands including Toyota, T-Mobile, P&G, Anheuser Busch and Burger King.

As Director of Team, Content and Platform, Sandy builds capacity among team members. Stewarding agency Project Management and Proofreading teams, she ensures that both client and internal expectations are met, kick-ass work is produced on time and within scope, and everyone stays happy and healthy.

Managing Enterprise Digital operations, she develops and launches Spanish-language websites on a broad range of platforms, with a particular focus on making design choices that are proven to maximize engagement with a complex U.S. Hispanic audience.

Dedicated to cultivating and advancing women in their careers, Sandy is the National Co-Lead of Publicis Groupe’s VivaWomen! business resource group within the company’s domestic operations. She is also an advocate for CARE, an international humanitarian organization that fights global poverty by empowering women and girls.

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Clients and Brands

Client & Brands	Start Date
Nationwide	01-01-2016
Burger King	01-01-2022
Fidelity	01-01-2022
Reliant	01-01-2022
Toyota Motor North America	01-01-1987

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing > $3M and < $5M	1
Billing > $5M and < $10M	1
Billing < $10M and < $25M	2
Billing > $25M	1

Total Gross Media Placed by this Office
$51- 100 Million

Allocation Percent of Media Placed by this Office
National Broadcast: 32%
Digital: 22%
Other: 46%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	0
Content stategy & development	0
Data & Analytics	0
Creative Strategy & Development	0
Event Marketing	0
Influencer Marketing	0
Experiential	0
Media Planning	0
Media Buying	0
Multicultural | Hispanic/Latino	0
Multicultural | Black	0
Public Relations	0
Social Media	0
Sports Marketing	0

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Industry Experience

Automotive | vehicles
Automotive | aftermarket
Energy | Gasoline/Petroleum
Insurance | Business/Corporate
Insurance | Other
Telecommunications
Financial services | Banking - Consumer
Restaurants

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