Overview

Company Summary

A SMARTER WAY. OUTSMART THE COMPETITION. We have a saying. Why outspend the competition when you can outsmart them? At Walz Tetrick, we're built from the ground up to help ambitious clients compete against advertisers who may have greater name awareness and bigger budgets. Our goal - day in and day out - is to provider a smarter way. We help clients outsmart their competition by developing data-driven strategies to create highly customized, highly localized campaigns that deliver better bottom-line results. Every day, we go out of our way ... to outplan, outwit, outreach, outmeasure, outwork, outplay, outfox and outperform so we can deliver better outcomes for our clients. So you can GET AHEAD and STAY AHEAD. LESS OF WHAT'S EXPECTED. MORE OF WHAT WORKS. Walz Tetrick is a full-service marketing, creative and media agency with expertise in building brands and driving leads. We work across multiple industries. This means we have experts leading categories including healthcare, hospitality, retail, grocery, restaurants, higher education, financial services, sports, entertainment, gaming and B2B. This is our advantage. This "inside-out" thinking brings you creative, fresh ideas from a multi-view perspective, culture and a 360-degree vantage point. For brands facing aggressive competitors, Walz Tetrick is the partner who will help you outsmart the competition - making you look bigger and feel more local with more efficient, more customized strategies to meet the unique needs of your uniquely different audiences, markets and locations. No cookie-cutter approaches. No rinse and repeat plans.

---

Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 101-200

Charlie Tetrick
Owner/President
Charlie Tetrick, CEO of Walz Tetrick Advertising, has been a thriving member of the local advertising community for more than 50 years. The agency was founded in 1967, then called Travis Walz. In 1993, Travis Walz and Tetrick Marketing Design merged, forming Walz Tetrick Advertising. Charlie took full ownership of Walz Tetrick in 1994 at the age of 27, retaining the name “Walz” out of respect for his friend and mentor, who died less than a year after their companies merged. For 30 years, the agency has consistently ranked in the Top 10 in revenue in the Book of Lists. It has successfully navigated multiple mergers and acquisitions. Charlie Tetrick was named a Champion of Business in 2021, and a Top 10 Small Business Award Recipient for 2022 and 2023. Charlie was named Top 50 Kansans You Should Know in 2023, as well as local CEO of the Year. In 2023, Walz Tetrick gained large notoriety by doubling in size with employee count and tripling gross revenue YOY. The addition of a Diversity, Equity, and Inclusion practice as well as a multicultural agency within the house of brands has brought significant attention to the agency. Most recently, Walz Tetrick gained visibility in Ad Age for a new national account acquisition.

Charlie Tetrick is extremely active in the community, lending marketing expertise and business acumen to many nonprofit boards and state-level task forces. Most recently, Charlie was honored by the 303rd Fighter Wing of the U.S. Air Force as their Civilian Honorary Squadron Commander. His role there is to support and connect the military with Kansas City businesses.

• U.S. Air Force Civilian Honorary Squadron Commander (303rd fighter wing)
• Kansas Works State Board (gubernatorial appointee)
• State of Kansas Governor’s Economic Council (two administrations)
• Young Entrepreneurs Organization (past chairman)
• Greater KC Chamber of Commerce Centurions Program (past president)
• American Royal (chairman emeritus)
• Kansas City Royals Diamond of Dreams
• Boy Scouts of America (council president emeritus)
• KC Ad Club/AAF-KC (former board member)
• American Association of Advertising Agencies (board of governors)

Charlie’s character and leadership qualities has been a rising tide for the Kansas City business community by attracting clients and job opportunities for decades. Walz Tetrick represents clients internationally; however, all employees and jobs reside in Kansas City which fuels our economy while supporting these clients with creative, media, strategy, video, photography and client service roles.

Katy Jennings
Director of Business Strategy
Katy’s approach to business development is a collaboration of strategy, creativity, measurability and frivolity. A results-oriented evolutionary, Katy is taking Walz Tetrick’s business to the next level by activating strategic capabilities that evolve our clients’ brands.

Prior to joining the torch-wielding mob at Walz Tetrick, Katy spent over two decades working her way through the ranks in local and national broadcast sales and business development. Her work has received recognition and awards from Radio Ink Magazine, Kansas City Media Mix and Ingram’s Forty Under 40. She developed key strategies that helped turn small businesses into market leaders. Her leadership contributions have driven bottom-line growth through numerous acquisitions and mergers.

Outside of the office, Katy has served on the board of directors for medical and educational foundations, as well as the Chairman’s Circle for the American Cancer Society. It’s alleged she performs cartwheels in her spare time.

Katy Jennings
Director of Business Strategy
Katy’s approach to business development is a collaboration of strategy, creativity, measurability and frivolity. A results-oriented evolutionary, Katy is taking Walz Tetrick’s business to the next level by activating strategic capabilities that evolve our clients’ brands.

Prior to joining the torch-wielding mob at Walz Tetrick, Katy spent over two decades working her way through the ranks in local and national broadcast sales and business development. Her work has received recognition and awards from Radio Ink Magazine, Kansas City Media Mix and Ingram’s Forty Under 40. She developed key strategies that helped turn small businesses into market leaders. Her leadership contributions have driven bottom-line growth through numerous acquisitions and mergers.

Outside of the office, Katy has served on the board of directors for medical and educational foundations, as well as the Chairman’s Circle for the American Cancer Society. It’s alleged she performs cartwheels in her spare time.

Brian Olson
Chief Strategy Officer
Brian is a research and data insights-driven brand strategy leader. He has more than 25 years of corporate and agency experience, including at InQuest Marketing. As a former Chief Executive Officer, planning and strategy are his cornerstone services. Focused on growing brands through strategic, creative and innovative solutions, Brian’s experience includes retail, multi-family, tech, healthcare, manufacturing and E-commerce. Brian’s passion is building brands, business models, go-to-market strategies and teams. Brian believes that successful marketing planning and execution comes from a combination of curiosity (always learning and finding new and better ways), passion (loving what you do and a dedication to results) and compassion (having empathy, putting yourself in others’ shoes). At the core of his approach lies an intense focus on understanding the audience to deliver relevant and effective messages. As head of analytics at Walz Tetrick, he delivers on a simple philosophy: Successful, impactful marketing begins with the brand and ends with analytics.

Brian Olson
Chief Strategy Officer
Brian is a research and data insights-driven brand strategy leader. He has more than 25 years of corporate and agency experience, including at InQuest Marketing. As a former Chief Executive Officer, planning and strategy are his cornerstone services. Focused on growing brands through strategic, creative and innovative solutions, Brian’s experience includes retail, multi-family, tech, healthcare, manufacturing and E-commerce. Brian’s passion is building brands, business models, go-to-market strategies and teams. Brian believes that successful marketing planning and execution comes from a combination of curiosity (always learning and finding new and better ways), passion (loving what you do and a dedication to results) and compassion (having empathy, putting yourself in others’ shoes). At the core of his approach lies an intense focus on understanding the audience to deliver relevant and effective messages. As head of analytics at Walz Tetrick, he delivers on a simple philosophy: Successful, impactful marketing begins with the brand and ends with analytics.

Bryan Herrman
Chief Brand Officer
Bryan guides brand strategy for the agency, leading all our brand leadership teams. He has 25+ years of strategic planning experience in a broad variety of industries including retail, hospitality, financial services, sports and consumer packaged goods. Bryan has worked with many national brands. His passion is effectively connecting consumer insights to business objectives to build consumer experiences that best drive success for brands. Bryan holds professional certification from The Burke Institute for Applied Research. He leads our research, insights and brand strategy discipline, which includes qualitative and quantitative
methods with emphasis in:

• Competitive Market Assessments
• Awareness, Attitudes & Understanding (AAU) Studies
• Consumer Focus Groups and In-Depth Interviews
• Leadership and Key Stakeholder Vision Workshops
• Employee/Consumer Satisfaction
• Competitive Brand Positioning and Messaging Hierarchy
• Employer Branding/Workforce Recruiting and Retention

Bryan has also developed a proprietary brand strategy process, Brand Ideal, which employs workshops, focus group discussions and one-on-one interviews to define competitive brand positioning and messaging hierarchy, taking a 360-degree view. Bottom line: The resulting brand strategy aligns your leadership, board of directors and advisory council on the right messages with the right audiences to drive better-qualified prospects and more enrollments.

Gabriel George
Director of Digital Media
Gabe leads our dynamic and fast-growing digital media team and brings a wealth of experience within the higher education industry. A digital evangelist who’s as competitive as they come, Gabe is passionate about building relationships with clients
and getting results. He has spent more than a decade in digital media planning, buying and reporting. His experience includes managing an in-house programmatic trading team, executing campaigns with industry-leading martech and social platforms. He even built and launched a digital department from the ground up, then led it — and his clients — through years of impressive growth. Gabe is both visionary and hands-on, always on top of trends and adept at translating the technical for clients and colleagues alike. His deep experience in digital marketing crosses almost every industry, including higher education.

Gabriel George
Director of Digital Media
Gabe leads our dynamic and fast-growing digital media team and brings a wealth of experience within the higher education industry. A digital evangelist who’s as competitive as they come, Gabe is passionate about building relationships with clients
and getting results. He has spent more than a decade in digital media planning, buying and reporting. His experience includes managing an in-house programmatic trading team, executing campaigns with industry-leading martech and social platforms. He even built and launched a digital department from the ground up, then led it — and his clients — through years of impressive growth. Gabe is both visionary and hands-on, always on top of trends and adept at translating the technical for clients and colleagues alike. His deep experience in digital marketing crosses almost every industry, including higher education.

Gabriel George
Director of Digital Media
Gabe leads our dynamic and fast-growing digital media team and brings a wealth of experience within the higher education industry. A digital evangelist who’s as competitive as they come, Gabe is passionate about building relationships with clients
and getting results. He has spent more than a decade in digital media planning, buying and reporting. His experience includes managing an in-house programmatic trading team, executing campaigns with industry-leading martech and social platforms. He even built and launched a digital department from the ground up, then led it — and his clients — through years of impressive growth. Gabe is both visionary and hands-on, always on top of trends and adept at translating the technical for clients and colleagues alike. His deep experience in digital marketing crosses almost every industry, including higher education.

Kristi Sherer
Analytics Director
With nearly 25 years of data-driven marketing experience, Kristi leads a team of experts in a variety of areas including email, web development and analytics. She believes in partnerships and teamwork to connect the dots across all marketing channels, leading to measurable results and insights for clients. Her experience ranges across multiple industries including CPG food brands, retail, healthcare, higher education, entertainment, engineering and manufacturing. Kristi’s profile is craftsman. She’s the problem solver. She will find a solution in making that idea come to life. Kristi’s approach is thoughtful, deliberate and precise, with an eye for managing detail work and consistent follow-through. She believes in teamwork but will also work quietly and diligently on her own.

Kristi Sherer
Analytics Director
With nearly 25 years of data-driven marketing experience, Kristi leads a team of experts in a variety of areas including email, web development and analytics. She believes in partnerships and teamwork to connect the dots across all marketing channels, leading to measurable results and insights for clients. Her experience ranges across multiple industries including CPG food brands, retail, healthcare, higher education, entertainment, engineering and manufacturing. Kristi’s profile is craftsman. She’s the problem solver. She will find a solution in making that idea come to life. Kristi’s approach is thoughtful, deliberate and precise, with an eye for managing detail work and consistent follow-through. She believes in teamwork but will also work quietly and diligently on her own.

Kristi Sherer
Analytics Director
With nearly 25 years of data-driven marketing experience, Kristi leads a team of experts in a variety of areas including email, web development and analytics. She believes in partnerships and teamwork to connect the dots across all marketing channels, leading to measurable results and insights for clients. Her experience ranges across multiple industries including CPG food brands, retail, healthcare, higher education, entertainment, engineering and manufacturing. Kristi’s profile is craftsman. She’s the problem solver. She will find a solution in making that idea come to life. Kristi’s approach is thoughtful, deliberate and precise, with an eye for managing detail work and consistent follow-through. She believes in teamwork but will also work quietly and diligently on her own.

Jeff Chase
Group Creative Director
Solving tough marketing challenges in surprising ways is what fuels Jeff’s fire. He loves advertising in nearly every form — as long as it’s done well — and he approaches every challenge with an open mind. Jeff’s creativity and results-oriented approach to the craft help our clients change perceptions, inspire action and enhance relationships with their audiences.

His colleagues like to say he “starts with the end in sight,” always remembering the ultimate goal is to deliver on the client’s business goals. From branding campaigns, TV, radio and digital to outdoor boards, corporate videos and mailers, Jeff always keeps one eye on the audience and the other on the brand. He encourages his teams to find fresh ways to make emotional connections that stimulate action and long-term loyalty.

Since landing his first job as a copywriter in 1989, he has worked in nearly every category, industry or advertising medium you can think of. As the creative director at Walz Tetrick, he’s driven the creative strategy behind diverse clients in every key industry. Jeff’s 30 years as a copywriter and creative director have allowed him the opportunity to work on every category, industry or advertising medium you can think of. At Walz Tetrick, he’s driven the creative strategy behind brand identity work for The Kansas City Royals, earning 5 international CLIO Awards.

---

Clients and Brands

Client & Brands	Start Date
AdventHealth	01-01-2002
Applebees	01-01-1994
Boy Scouts of America	01-01-2014
CBIZ Insurance Services	01-01-2003
CHI Health	01-01-2016
Chicken 'N Pickle	01-01-2022
Dairy Queen	01-01-2004
Discover Vision Centers	01-01-2009
Hard Rock International	01-01-2011
Harley-Davidson, Southern Spokes Motorsports	01-01-2020
Helzberg Diamonds	01-01-2023
Kansas City Royals Baseball	01-01-2012
KFC - KBP Foods	01-01-2022
Freddy's Frozen Custard and Steakburgers, M&M Custard	01-01-2020
Papa Murphys Pizza	01-01-2008
State of Kansas	01-01-2010
Sunlighten Saunas	01-01-2022
TelevisaUnivision	01-01-2022
UMB Financial Corporation	01-01-2021
CommonSpirit Health-VA Mason Franciscan Health	01-01-2019
Wenger Manufacturing	01-01-2022
Americare	12-30-2022
Continental Disc Foundation	12-30-2021
City Lifestyle	12-30-2022
Foley Equipment Company	01-01-2017
Great Jobs KC	01-01-2023
Kobelco Machinery Co	01-01-2012
Santa Marta Senior Living	01-01-2023
Virginia Mason Franciscan Health	01-01-2019
Washburn University	01-01-2019
University of Central MO	01-01-2011
MidAmerican Nazarene University	01-01-2020
Park University	01-01-2015

---

Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

---

Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	0
Brand Consulting	0
Business-to-Business	0
Content stategy & development	0
Content stategy & development	0
Corporate Communications	0
Creative Strategy & Development	0
Data & Analytics	0
Design	0
Digital/Interactive | E-Commerce Solutions	0
Digital/Interactive | Mobile and Wireless	0
Digital/Interactive | Mobile and Wireless	0
Digital/Interactive | Search Engine Marketing	0
Digital/Interactive | Search Engine Optimization	0
Digital/Interactive | Website Development, Hosting, Monitoring	0
Direct Marketing	0
Industrial Advertising	0
Influencer Marketing	0
Media Buying	0
Media Planning	0
Multicultural | Hispanic/Latino	0
Multicultural | Black	0
Multicultural | Asian	0
Multicultural | Native American/Other	0
Recruitment Advertising	0
Shopper Marketing	0
Social Media	0
Sports Marketing	0

---

Industry Experience

Government | economic development
Restaurants
Food & Beverage | food
Non-profit, associations & public services
Recreation & Sports | sporting goods
Healthcare | direct to consumer (DTC)
Professional Services (accountants, consultants, lawyers)
Media | publishing
Media | other
Gambling | casinos
Education
Travel | tourism
Media | broadcasting
Financial services | insurance
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Healthcare | medical products
Recreation & Sports | hobbies
Public Relations
Healthcare | pharmaceutical
Business Services & office products
Agriculture
Healthcare | managed care

---