Overview

Company Summary

At RPA, we have a simple tenet we live and work by: Respect & Results. RPA is first and foremost a culture of respect—respect for our people, our clients, our clients’ customers, the audience, and the work. The way we go about creating work for our clients is through and with respect. That makes us true growth partners. We respect our clients and make their goals our goals. Yes, our work is memorable and breakthrough, but what’s most important is that it’s effective. That it grows our clients’ business and directly leads to real, tangible business results. We feel that a genuine interest in people and their well-being is far too rare in ad agencies. And while other agencies claim to be interested in results, rarely are they focused on metrics that matter. Those real business results, the sort that matter to a board of directors and a company’s bottom line, are our specialty. We don’t do this for awards or fame or the short-term. Our bottom line is yours.

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Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide:

Pete Imwalle
President / Chief Executive Officer

Joe Baratelli
EVP, Chief Creative Officer

Brett Bender
EVP, Chief Operating Officer

Jim Helberg
EVP, Chief Media Officer

Mike Margolin
EVP / Chief Experience Officer

Fern McCaffrey
EVP / Executive Account Director

Laura Small
SVP / People Director

Hillary Haley, PhD
SVP / Executive Director, Behavioral Science

Lisa Herdman
SVP / Executive Director Strategic Investments

Tim Woo
SVP/Executive Group Director, Marketing Intelligence

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Clients and Brands

Client & Brands	Start Date
ARCO ampm convenience stores	01-09-2005
La-Z-Boy La-Z-Boy Furniture Galleries	11-04-2007
Thorntons Thorntons	03-03-2023
Spotless	03-03-2023
Loopnet LoopNet	01-03-2022
TXU Energy TXU Corporation	01-03-2021
Homes.com Homes.com	01-03-2022
Pediatric Brain Tumor Foundation PBTF	09-03-2019
Marathon Marathon Petroleum	05-03-2022
American Honda Motor Co. Ridgeline, Rugged, Gaming/Esports, Prologue	01-02-1986
CoStar CoStar Group	01-02-2022
Southern California Edison SCE	01-02-2021
InterContinental Hotels	01-02-2017
Red Lobster Restaurants Red Lobster	01-02-2022
Farmers Insurance Farmers Insurance	01-02-2010
Honda and Acura Dealer Associations	01-02-1999
Pocky Glico Pocky	01-02-2018
Viking Cruises	01-02-2021
Acura Acura	01-02-1999
Spectrum Business Spectrum	01-02-2020
ampm ampm	01-02-2015
Southwest Airlines Southwest Airlines	01-02-2016
Apartments.com Apartments.com	01-02-2014
FreshDirect FreshDirect	05-01-2024
NewDay USA NewDay USA	03-01-2024

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	6
Billing > $1M and < $3M	10
Billing > $3M and < $5M	5
Billing > $5M and < $10M	3
Billing < $10M and < $25M	5
Billing < $25M and < $50M	5
Billing > $25M	2

Total Gross Media Placed by this Office
Over $ 1 Billion

Allocation Percent of Media Placed by this Office
Local Broadcast: 40%
National Broadcast: 37%
Digital: 13%
Print: 7%
Out of Home: 2%
Other: 1%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	30
Media Planning	20
Media Buying	10
Digital/Interactive | Search Engine Marketing	9
Digital/Interactive | Website Development, Hosting, Monitoring	8
Digital/Interactive | E-Commerce Solutions	5
Corporate Communications	5
Digital/Interactive | Mobile and Wireless	3
Business-to-Business	2
Brand Consulting	2
Marketing Data Analytics	1
Direct Marketing	1
Multicultural | Asian	0
Digital/Interactive | Search Engine Optimization	0
Data & Analytics	0
Design	0
Experiential	0
Creative Strategy & Development	0
Content stategy & development	0
Multicultural | Hispanic/Latino	0
Social Media	0

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Industry Experience

Healthcare | Hospitals, Healthcare Facilities, Medical Services
Media | Streaming
Energy | Gasoline/Petroleum
Travel | cruise lines & excursions
Insurance | Automotive
Financial services | insurance
Financial services | Banking - Consumer
Technology | consumer electronics
Gasoline/Petroleum
Travel | hotels & resorts
Entertainment & Culture | motion pictures
Public Relations
Financial services | investments
Luxury & Imported products
Healthcare | direct to consumer (DTC)
Gambling | casinos
Automotive | vehicles
Food & Beverage | food
Home Products | home furnishings
Business Services & office products
Media | publishing
Travel | airlines

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