Overview

Company Summary

While we’re experts in today’s data, tools and technology, we never forget that our work must engage humans. That’s why we put humans at the center of everything we do. We use empathy and data to understand consumers, B2B decision makers, influencers and buying committees and the problems they are trying to solve. And we use the latest technology to connect with them where they are and when they want to help solve their problems and be relevant in their lives. We bring this same human-centered approach to how we engage with our clients. We orchestrate experiences for people across their customer journey — leveraging human insight, the world’s best data, empathic creativity, and world class technology — to drive business results and create more meaningful connections between humans and brands. We call these Connections Designed to Matter.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 500+
Total Worldwide: 500+

Joe DeMiero
Chief Executive Officer
By day, Joe is the CEO of Hawkeye, the largest CRM agency in North America, which specializes in experience orchestration across all channels and points along the customer journey, working with clients like Google, AT&T, Capital One, and USAA. By night, Joe is a husband, father, basset hound rescuer, and amateur wine snob.

Joe has helped lead digital transformation initiatives for brands like Lexus, T-Mobile, Honda/Acura, and Procter & Gamble, while serving as head of digital at Team One (Saatchi & Saatchi/Publicis Groupe’s premium brand agency), and prior to that, as head of the Razorfish Los Angeles office.

In 2016, Joe founded TiltShift, the world’s first VR/AR/xR agency, which created industry-leading xR experiences for brands like Lexus, Procter & Gamble, and Whirlpool.

Mike McGeeney
Chief Marketing Officer
Mike joined Hawkeye in 2016, and has been responsible for overseeing and managing our Client Services practice for Capital One, Fannie Mae and First National Bank of Omaha, helping to manage and lead a team of over 50 dedicated team members across account, strategy and creative. Since being appointed to CMO, Mike has also taken on all business development, outreach and PR duties for the agency.

Over the course of his professional career, Mike has served in several business leadership roles. His diverse range of experience has helped him develop an expansive understanding and expertise encompassing global clients from the financial, automotive, telecomm, energy and technology sectors. Mike has helped Fortune 500 companies unlock the power of the digital space by blending product and marketing innovation.

Mike brings with him almost 15 years of award-winning direct marketing solutions for client partners across almost every industry vertical.

Ian Sohn
President & Chief Client Officer
Ian is the President and Chief Client Officer at Hawkeye working with all client teams. He previously served as CEO of Wunderman Thompson Central (Chicago, Minneapolis, Austin, Memphis). Prior to that he was Managing Director of SapientRazorfish in Chicago; Executive Vice President of Digital and Social at Ogilvy & Mather Chicago where he built and led a team of award-winning digital strategists and founded the agency’s social media practice; and global partnership lead for a division of Nokia.

Ian is particularly proud of his passion for selling innovative ideas and solutions, the trust his clients put in him, and the joy he takes in finding and developing talent. He is a strong advocate for balance and compassionate leadership in the workplace, which he writes and speaks about often.

John Tedstrom
Chief Strategy Officer
John leads the strategy team and has more than 30 years of B2B and B2C marketing with a focus on strategy and account management in direct response, CRM, digital and integrated multi-channel marketing. He has worked with clients such as Alltel, Agilent Technologies, Ben & Jerry’s, Capital One, Charles Schwab, Delta Dental, Fannie Mae, GTE, Hewlett Packard, Microsoft, NCAA, Pizza Hut, Sprint, Terminix, TruGreen and USAA.

John has spent a large part of his career in telecommunications, financial services and healthcare. Prior to joining Hawkeye, John was vice president of client services at Agency.com, a leading pure play Internet agency, and has had various database marketing, consulting, account service, strategy and integration roles across the Rapp Collins and DDB networks.

Sandy Kolkey
Chief Integration Officer
Sandy Kolkey leads the Account Leadership function across all Hawkeye clients and brings over 30 years of brand and business-building marketing experience to Hawkeye and its clients. Since arriving at Hawkeye in 2015, Sandy has become an ambassador for, and a true believer in the power of data and is committed to helping clients become believers as well through the only thing that works: their business growth.

He spent 18 years with Leo Burnett and 7 years with FCB, including a stint as president of the New York office. At Leo Burnett he was the agency lead behind Procter & Gamble’s “Like a Girl” program that aired during the 2015 Super Bowl and won a Titanium Lion at Cannes and an Emmy Award.

Janet Barker-Evans
SVP, Executive Creative Director
With a background that includes retail marketing, shopper, promo, digital, social and brand, Janet is a fully integrated creative leader who has been directing multidimensional efforts for her clients for years. Past clients have included Kmart, CVS, Florida Blue, USPS, P&G, Snickers and M&M Mars.

She and her teams have been the recipients of dozens of creative and marketing awards, including Reggies, Effies, Golden Eagles, Echoes, Tempos, PRO Awards, Rx Awards, APMA Globes and John Caples awards. In addition, Janet regularly serves as a judge at award shows, including Cannes Lions. She was named Woman of the Year by WDMI in 2006 and was a DMA Rising Star recipient in 2008. She was also named 2018 Marketer of the Year by Chicago’s CADM.

Wes Wright
Managing Director, Digital
Wes brings insight, creativity and more than 25 years of experience to the digital department. When he isn’t using his impressive skill set at work, you’ll find him scuba diving in Mexico or Key West.

His focus includes strategy, website development, campaign management, email marketing, e-commerce, e-learning, games, apps, social and search.

He’s delivered award-winning results for clients that include Alltel, American Airlines, Anheuser-Busch, BASF, Ben & Jerry’s, Dell, Habitat for Humanity, Jason’s Deli, JCPenney, Kimberly-Clark, Lockheed Martin, Make-A-Wish Foundation, NASA, Pepsi, Pizza Hut, Travelocity, UnitedHealthcare, UN Women and the U.S. Air Force.

Zach Baze
Chief Intelligence Officer
Zach is Chief Intelligence Officer for the Leo Burnett Group, which includes Leo Burnett, Hawkeye, Arc, Fallon and other leading agencies. In this role, Zach oversees the data design, analytics, research and growth strategy disciplines, ensuring the Group’s industry-best data and research assets are deployed to strategically solve client business problems.

Prior to joining the Leo Burnett Group, Zach was Chief of Data Strategy at Epsilon, leading brand planning, research, data design and analytics for the company. Zach was Founding Partner at Fact & Fiction, a digital marketing firm in Boulder, CO that Ad Age called “the fastest growing agency of 2016.” Zach has also served as Group Planning Director at VML, and led brand-side marketing as Vice President of Marketing for AMC Theatres.

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Clients and Brands

Client & Brands	Start Date
Talking Rain	01-01-2014
Google	01-01-2010
FedEx	01-01-2020
Disney	01-01-2016
Patron	01-01-2016
Pella	01-01-2019
Capital One	01-01-2004
Nature''s Way	01-01-2014
TruGreen	01-01-2008
San Diego Zoo Global	01-01-1976

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	20
Digital/Interactive | Website Development, Hosting, Monitoring	20
Direct Marketing	20
Business-to-Business	10
Event Marketing	10
Marketing Data Analytics	10
Health Care	10

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Industry Experience

Retail
Travel | hotels & resorts
Agriculture
Gasoline/Petroleum
Healthcare | medical products
Consumer Services
Restaurants
Telecommunications
Recreation & Sports | sporting goods
Financial services | credit cards
Financial services | insurance
Food & Beverage | alcoholic beverages
Apparel & Fashion | apparel
Food & Beverage | food
Healthcare | direct to consumer (DTC)
Healthcare | pharmaceutical
Travel | airlines
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Food & Beverage | pet food
Technology | consumer electronics
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Professional Services (accountants, consultants, lawyers)
Education
Automotive | vehicles
Industrial, Manufacturing & chemicals
Financial services | Banking - Consumer
Financial services | investments
Technology | communications
Food & Beverage | soft drinks
Non-profit, associations & public services

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