Overview

Company Summary

Lowe believes the greatest service we can render a client is the power of a High Value Idea. High Value Ideas are based on a profound understanding of the problem. They are brilliant, long lasting, enduring and persuasive in all media. These ideas are marketing assets capable of crossing cultural, physical and media boundaries and have profound economic value for our clients. Some examples of the High Value Ideas we have created with our clients include: Johnson & Johnson- Having a Baby Changes Everything, Milk- The Milk Mustache, and Stella Artois- Worth Any Sacrifice. Our clients include many important global marketers, such as Unilever and Johnson & Johnson. Our US client base is equally stellar, including Sharp, Aruba Tourism Authority, Milk, Perdue and more. Lowe NY is one of the cornerstones of Lowe Worldwide, a full-service marketing communications agency with over 180 offices in 80 countries.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 500+

Mark Wnek
Chairman, Chief Creative Officer
Since joining Lowe New York in 2005 as Chairman and Chief Creative Officer, Mark has led the agency’s resurgence in the U.S. market and personally overseen outstanding creative on numerous accounts, including Saab and XM Satellite Radio. A rare combination of creative talent and uncanny business instinct, Mark built his career on creating some of the most well-known and successful advertising in Europe. He is an award-winning Chief Creative Officer with experience on Microsoft, Guinness, American Express, Tesco, Peugeot, Ford, GM, Shell, Bass, and Danone. Mark won the Cannes Grand Prix for his work on Heineken. Since becoming our Chairman, Mark has attracted some of the best and brightest talent to share and grow his vision for Lowe.

Sal Taibi
President
As President of the largest agency in the Lowe network, Sal Taibi is responsible for overseeing all of Lowe’s current client relationships, and for the agency’s profitability and staffing.

Before becoming President, Sal led the account management staff of 80+ at Lowe and was responsible for all staffing, administrative, recruitment and client issues. Those clients include XM Satellite Radio, Johnson & Johnson, Nokia, Ricoh, Perdue and Unilever’s Degree and Snuggle. Since 1994, Sal has also overseen the pop culture mega-hit “Milk Mustache” campaign for the Milk Processor Education Program. He manages the combined efforts of a group of Interpublic Companies on behalf of MilkPEP, and the work is regarded as one of the most successful industry examples of integrated marketing.

Before joining Lowe, Sal worked at Saatchi & Saatchi for 13 years. His account responsibilities there included Burger King, Johnson & Johnson, Sara Lee, Florida Department of Citrus and Nabisco.

Vitale Domenico
Chief Strategy Officer
Domenico is reinventing brand planning today by infusing disciplines such as sophisticated CRM, strategic ROI (SROI) metrics and channel planning to provide a complete strategic solution. Under Domenico’s leadership, Lowe has merged Brand Strategy, Media Strategy and Communication Strategy into one department for greater collaboration. This move reflects the reality of the ongoing shift in High Value Ideas being as much about the point of consumer engagement as they are about the message itself. A native Italian, Domenico began his career at Saatchi & Saatchi, Rome. He has worked with Ogilvy & Mather in New York; MVBMS, Euro RSCG in Amsterdam; and, most recently, was a Managing Partner with Kirshenbaum Bond & Partners. He has worked on esteemed complex brands such as Carrabba’s, Wendy’s, Jaguar, Ford, Volvo, numerous Hershey’s brands, Tommy Hilfiger, Wyndham, Yum Brands, LVMH brands such as Hennessy, Cotton Inc., Kodak, and Andersen Worldwide.

Domenico is the Former Chairman of the AAAA Brand Planning Committee, Domenico has also been a speaker at several planning and communication conferences and has lectured at universities, including the Princeton Graduate School of Business.

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Clients and Brands

Client & Brands	Start Date
Aruba Tourism Authority	01-01-2008
Johnson & Johnson	01-01-1963
Milk Processor Education Program (MILK)	01-01-1994
Sharp Consumer Electronics Aquos	12-01-2007
Ricoh	01-01-2002
Regent Hotels & Resorts	01-01-2007
Unilever Degree	01-01-2004
Nokia NSeries	01-01-2005
Perdue Farm	01-01-1971
Girl Scouts of the USA	09-01-2006

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	2
Billing > $1M and < $3M	2
Billing > $5M and < $10M	1
Billing < $10M and < $25M	5
Billing < $25M and < $50M	5
Billing > $25M	4

Total Gross Media Placed by this Office
$51 - 100 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 25%
National Broadcast: 25%
Digital: 12%
Print: 24%
Out of Home: 5%
Other: 9%

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Types of Services

Service Offering	Revenue

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Industry Experience

Food & Beverage | alcoholic beverages
Financial services | investments
Financial services | credit cards
Retail
Technology | consumer electronics
Automotive | vehicles
Technology | electronics
Luxury & Imported products
Travel | hotels & resorts
Restaurants
Technology | communications
Food & Beverage | food
Media | other
Apparel & Fashion | jewelry & accessories
Consumer Services
Non-profit, associations & public services
Tobacco
Apparel & Fashion | apparel
Healthcare | medical products
Healthcare | managed care
Healthcare | direct to consumer (DTC)
Travel | tourism
Healthcare | pharmaceutical
Financial services | Banking - Consumer
Appliances
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Telecommunications
Business Services & office products

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