Overview

Company Summary

Translation is an independent creative agency built to help ambitious brands harness the power of culture to solve their biggest challenges. For over 15 years, Translation has partnered with brands and creators to build and grow disruptive platforms that foster deeper community engagement. This experience has given us unparalleled insight into the dynamics of culture and affinities that link people together. We are reimagining how brands and artists tell their stories, create value, and Push Culture Forward. We know traditional models of segmentation no longer predict patterns of consumption. Our research process is designed for today’s experience economy, exploring not just our direct competitors but also the liquid, category-agnostic expectations of today’s generation. We are a structurally unique combination of culture + technology + storytelling. We identify, activate, and scale cultural insights for the world’s most prestigious brands, by helping them find the single truth of theirs – truths often overlooked, but seldom unknown – that can become a movement.  Think of this as our superpower: making the invisible impossible to ignore. Our outputs are never standard. Depending on the goals and ambitions of our clients, we have executed and produced Super Bowl commercials, bicoastal music festivals, a line of sneakers, brand identities, and one of the best-loved sports property sponsorship ideas in history.   While our outputs are never standard, Sport, Music, Entertainment and Social Justice are the most influential pillars of any culture.  To lead culture, we have developed powerful capabilities in each of these pillars. Our resulting fluency with building fanbases, movements, and tight knit communities in these pillars made us not only a unique standout for brands looking to build their reputations in a web2 world, but perfectly positioned for the web3 word to come.

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Staff

Total Number of Employees

Office Employees: 101-200
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Total Worldwide:

Steve Stoute
Founder + CEO
Steve Stoute is the Founder and Chief Executive Officer of the innovative and industry-leading marketing firm Translation. For more than a decade, he has worked to identify and activate a new generation of consumers on behalf of iconic brands such as State Farm, Jeep, and the NBA—helping them thrive in the changing cultural climate.

Stoute has orchestrated a seemingly endless list of groundbreaking creative and strategic executions, serving as the brains behind classic campaigns such as McDonald’s “I’m Lovin’ It” featuring Justin Timberlake, and the instantly iconic Apple “Chapters” campaign starring Mary J. Blige, Taraji P. Henson, and Kerry Washington. He was recognized as one of Fast Company’s “Most Creative People in Business” in 2014 and named “Executive of the Year” by Advertising Age in 2013. In 2009, the American Advertising Federation inducted Stoute into the Advertising Hall of Achievement.

In 2011, Stoute added “author” to his list of accomplishments with the release of his acclaimed book, The Tanning of America, which teaches corporate America how to engage with today’s young adult market. Before founding Translation, Steve spent ten years as a senior executive at a series of leading music labels, including Sony and Interscope Geffen A&M Records.

Ann Wool
President
Ann Wool joined Translation in March ‘20 from Omnicom agency Ketchum where she was Chief Integration Officer, overseeing the NA digital, analytics, entertainment + sport, creative, content and issues teams. She built a fully integrated global sports & entertainment capability to connect brands to all aspects of culture through celebrity and partnerships. Her sports team spanned across the company's network of US and international offices. A known leader in the sports and sponsorship arena with a unique track record for award-winning working in the Olympics, she led the agency into becoming a player in the rapidly growing world of esports and gaming. In 2014 she led Ketchum to be an early worldwide adopter of influencer marketing through unique use of data and technology to engage hard-to-reach target audiences. She also launched Ketchum Sounds, a music marketing group through attracting talent from the music industry which connected artists and music with brands. Her clients included Samsung and P&G for their award-winning Olympic work, esports leaders Activision Blizzard’s Overwatch and Call of Duty Leagues, MasterCard, Pernod Ricard and many, many others.

Ann has served as a Cannes Lions and CLIO Sport juror and has received professional accolades from Adweek, Crain’s New York and Sports Business Journal, to name a few.

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Clients and Brands

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Industry Experience

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