Overview

Company Summary

Yellow Sub is a consumer focused retail advertising agency. Because of the background of the four principals, large agency thinking is adapted to a much smaller and agile group. With retail in our DNA we are able to work faster and more economically than larger agencies while bringing sophisticated experience and depth missing in smaller firms. Some of our key skills and experience are in the amusement/entertainment/leisure, general retail, restaurant marketing and healthcare categories.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

George Garber
President & CEO
George is a thirty-year veteran of marketing, advertising, sales, promotion and public relations. Prior to Yellow Sub, he was Executive Vice President/Marketing at MARC USA, working on national clients such as Rite Aid Drug Stores and True Value Hardware. Known as having special skills in multi-market, multi-location consumer retail business, George was President of the St. George Group, a super-regional agency that was merged into MARC USA in June of 2000.

A graduate of Duquesne University, George and his wife Carol have four daughters and live in the Pittsburgh suburb of Mt. Lebanon, Pennsylvania.

Edward Fine
Creative Creative Officer
Ed has had a long and distinguished career as a major creative talent. Prior to Yellow Sub, he spent over twenty-five years as the senior creative leader of MARC USA where he worked on a wide range of national clients such as Rite Aid, Bryant, McDonald's, Arby's and more. He's won almost every major creative award including National Addy's, Effies and Clios. In his last position, he was an Executive Vice President/Chief Creative Officer in MARC's flagship Pittsburgh office.

John Harupur
Executive Vice President & Director of Media
For seven years at Yellow Sub, John has managed media planning and buying for all clients, most notably the 17 parks across the USA for Cedar Fair Entertainment. This involved all media types including online in over 90 markets representing over $50 million in media. In 2011, Yellow Sub’s media team won best buying/planning department by the Media Association of Pittsburgh.
Prior to Yellow Sub, John was SRVP media director for MARC USA running operations for five offices across the USA where his expertise included managing large, complex media programs for many leading advertisers.
He was Chairman of the Media Directors Committee of the Advertising and Marketing International Network (AMIN) for five years. He has won numerous awards, has taught graduate level media, and has been a speaker many times at national media conferences. In 2004, John was recognized for outstanding lifetime achievement by the Media Association of Pittsburgh (MAP).

Holly Humphey
EVP/ Executive Creative Director
After graduating from Penn State with a degree in advertising, Holly pursued her dream of becoming a copywriter. She was hired instantly by MARC USA, then known as MARC & Company Inc. She quickly rose through the ranks as she learned and mastered every job in the creative department. She ultimately became senior vice president of creative. Holly oversaw and directed a large staff of creative and production people. She was responsible for the largest, most complex accounts in the agency. At Yellow Sub Holly is both a partner in the firm and oversees the entire creative, production and digital staff on a daily basis. Holly is a master of highly creative, exceptional award winning work, and she also has the unique ability to manage schedules, budgets and workloads. With over 30 years of experience Holly brings considerable judgment and skill to every project.

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Clients and Brands

Client & Brands	Start Date
MCM Consulting MCM Services	03-10-2014
Kenny Ross Automotive Chevrolet, Cadillac, Buick, GMC, Toyota, Nissan, Subaru, Mazda	06-01-2009
UPMC UPMC	05-01-2014
Restaurant Holdings Atria''s, Junpier Grill	03-01-2014
Hyrdo Adventures Hyrdo Adventures	03-04-2014
Sarris Candies Sarris, Gardners	06-01-2013

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	4
Billing > $1M and < $3M	2
Billing > $5M and < $10M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 60%
Digital: 25%
Print: 10%
Out of Home: 5%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	22
Media Planning	15
Media Buying	15
Digital/Interactive | Blogging Discussion Forums, Community Building	12
Design	12
Digital/Interactive | Mobile and Wireless	6
New Product Development	5
Digital/Interactive | Website Development, Hosting, Monitoring	5
Public Relations	4
Digital/Interactive | E-Commerce Solutions	4

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Industry Experience

Travel | tourism
Entertainment & Culture | amusement parks
Healthcare | pharmaceutical
Healthcare | managed care
Apparel & Fashion | jewelry & accessories
Retail
Cosmetics, perfumes & toiletries
Automotive | vehicles
Restaurants
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Food & Beverage | food

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