Overview

Company Summary

Shine brighter. Work’s more brilliant when you remove all the barriers to the best thinking. That’s why the big stuff – from brand initiatives to new tech launches to bespoke digital efforts – goes smoother with Starmark. Light up some new possibilities for your business – in advertising, branding, strategy, development, media, search, social, data and our Innovation Lab – when you work directly with our team of Agile Methodology-enabled experts.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Peggy Nordeen
CEO
Peggy is the co-founder of Starmark, originally launching the company in Chicago in 1978. She helped re-launch the company in South Florida in 1998, and as of 2013, the company has been on the Inc. 500 list of fastest growing privately held companies seven times. Starmark’s creative work is consistently recognized as among the best in the industry, with the agency winning multiple ADDY Awards and Flagler Awards each year.
Peggy is known as an integrated marketing communications strategist, creative writer, speaker and author. Her column Competitive Edge appears regularly in the South Florida Business Journal. As Starmark CEO, she strives to connect the agency’s talented professionals with companies and organizations that have challenging marketing and public relations needs. Peggy specializes in travel and hospitality, technology, education, mature markets, government and health care.

Among her personal honors, Peggy was named South Florida Business Journal’s 2006 Business Woman of the Year/Entrepreneur of the Year. She was honored as a 2009 Diamond CEO Award recipient for her prowess as a business and a community leader. In 2011 she received the first Florida International University Corporate Responsibility Award. In 2013, Peggy was recognized as one of the top five Women-Led Businesses in Florida by the Commonwealth Institute of South Florida and PNC Bank.

Peggy currently serves as a board member and was the 2010 chairman of the Greater Fort Lauderdale Alliance; she is an Advisory Board Member of A Child is Missing and a Board Member of the Broward Workshop, Nova Southeastern University Huizenga School of Business and Entrepreneurship, The Tower Club, Business for the Arts in Broward, and the Broward Partnership for the Homeless.

Jacqui Hartnett
President
She is a multi-faceted executive who brings a wealth of professionalism, strategic capabilities and management expertise to Starmark. Jacqui manages the agency’s operations and leads the Business Development team. Her eye for detail as well as her management skills are valuable assets in planning and galvanizing success of client programs.

Prior to rejoining Starmark in 2005, Jacqui served as Executive Vice President and partner with GFX International in Chicago, an Inc. 500-ranked national retail graphics solutions company. She began her career as an account coordinator at Starmark Chicago, where, within two years of joining the agency, she became Director of Operations.

Brett Circe
Chief Interactive Officer
Brett strives to place Starmark’s big ideas in the larger context of the online world. With all aspects of business and branding now touching mobile, social and web, Brett ensures that client strategies and tactics integrate seamlessly in the digital realm, in real time. Brett helps maximize the effectiveness of big ideas to achieve client goals and objectives. He investigates online opportunities in every advertising and marketing program.

Brett is an acclaimed Internet pioneer who won his first e-commerce website award from Yahoo in 1995. He has served as president of two technology companies, TKOnet and OmniPilot Software. Brett was the recipient of the 2006 South Florida Business Journal Up & Comers Award in the category of Advertising and PR. Brett’s latest invention is the patent-pending FanWise social reward technology that pioneers the merchandizing of social media updates. With his finger on the pulse of the latest technologies, Brett is a frequent speaker on topics such as social marketing and mobile commerce. His specialties include emerging online media, web-based software planning and architecture, and advertising and marketing ROI and effectiveness tracking.

Brett has earned a Certificate in Advanced Mobile Marketing from the University of San Francisco, and holds a BFA in graphic design from the Ringling College of Art and Design.

Dale Baron
VP Creative Director
Dale is the creative dynamo behind Starmark’s integrated consumer and business-to-business programs. Using digital, broadcast, social media, print, direct mail and out of home, Dale has been instrumental in developing some of the agency’s most successful campaign work. He helps cultivate the vision, voice and identity of each brand, and has served as creative director for clients such as Greater Fort Lauderdale Convention and Visitors Bureau, Fort Lauderdale-Hollywood International Airport, Port Everglades, MSC Cruises, and SeaWorld Parks & Entertainment.

Dale is known for breakthrough ideas, and his work is behind an impressive list of industry accolades, including ADDY Awards, Flagler Awards, Webby Awards and Magellan Awards. Dale also leads and inspires Starmark’s group of talented employees, providing conceptual and creative guidance to his team.

Prior to joining Starmark, Dale was creative director at J. Walter Thompson, where he oversaw creative work clients including America Online, AARP, and Classic Residences by Hyatt. He served previously as art director at TMP Worldwide.

Dale is a Florida native, with an A.A. from International Fine Arts College and a B.S. in Advertising from Florida International University. He is a partner at Starmark.

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Clients and Brands

Client & Brands	Start Date
Memorial Healthcare System Memorial Healthcare System	01-01-2016
HMS National HMS National	01-01-2005
Fort Lauderdale-Hollywood International Airport FLL	01-01-2006
Joe DiMaggio Children''s Hospital Joe DiMaggio Children''s Hospital	01-01-2016
Nova Southeastern University	05-01-2006
Greater Fort Lauderdale Convention & Visitors Bureau Hello Sunny	01-01-2005
The Forbes Company	02-01-2015
Port Everglades Port Everglades	01-01-2006
Florida Atlantic University FAU	05-01-2000
Premier Worldwide Marketing - Karisma Hotels & Resorts Nickelodeon Hotel	01-01-2016

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $25M and < $50M	14

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office
Local Broadcast: 5%
National Broadcast: 15%
Digital: 70%
Print: 8%
Out of Home: 2%

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Types of Services

Service Offering	Revenue
Brand Consulting	15
Digital/Interactive | Website Development, Hosting, Monitoring	15
Advertising - General Market/ Traditional	15
Business-to-Business	10
Digital/Interactive | E-Commerce Solutions	10
Public Relations	5
Marketing Data Analytics	5
Digital/Interactive | Mobile and Wireless	5
Media Buying	5
Media Planning	5
Direct Marketing	5
Digital/Interactive | Search Engine Marketing	5

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Industry Experience

Healthcare | managed care
Retail
Healthcare | pharmaceutical
Technology | consumer electronics
Media | other
Travel | tourism
Food & Beverage | food
Automotive | aftermarket
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Healthcare | medical products
Entertainment & Culture | amusement parks
Non-profit, associations & public services
Government | military & defense
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Technology | computer hardware & software
Apparel & Fashion | footwear
Travel | automobile rental
Appliances
Media | publishing
Telecommunications
Apparel & Fashion | jewelry & accessories
Financial services | Banking - Consumer
Real Estate | buildings & construction
Professional Services (accountants, consultants, lawyers)
Education
Travel | hotels & resorts

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