Overview

Company Summary

Founded in 1915, Doe-Anderson is the oldest independent advertising agency in the United States and a certified B Corporation. Based in Louisville, Ky., and Columbus, Ohio, the Doe-Anderson team works with iconic brands, including Maker’s Mark, Jim Beam and Louisville Slugger. The agency’s integrated communication services include brand and digital strategy, creative execution, media buying and planning, analytics, digital design and development, content production and public relations. Client partners also include Georgia Aquarium, Condado Tacos, Carrier, Roto-Rooter and several healthcare and financial-sector brands. The agency is a member of AMIN Worldwide – a global peer group of independent agencies – and the American Association of Advertising Agencies.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 101-200

Todd Spencer
Executive Chairman
“In today’s highly competitive world, we believe that our clients need a highly adaptable agency. One that is driven by insight, with a versatile skill set and a willingness to do whatever it takes to help our clients win. That’s the agency I am proud to be leading here at Doe-Anderson today.”

Adaptive branding experience: Beam Global Spirits & Wine, Central Bank, Commonwealth of Kentucky, Explore Daytona Beach, Kohler, Miller Coors, Nestle Purina, Valvoline

John Birnsteel
Chief Executive Officer
“Adapting isn’t simply employing mobile marketing tactics or the use of the latest tools and technology. That’s part of it. But the bigger piece is being on top of current consumer trends. Taking a broad world view. My job here is to ensure that our agency is always imagining what is possible, not simply executing the known.”

Adaptive branding experience: Aston Martin, Bluegrass Cellular, CFA Institute, Credit Suisse, Hilton Hotel Corporation, Ladbrokes, Zurich

Leyla Touma Dailey
President, Chief Creative Officer
A highly awarded creative leader, Leyla has spent her career creating emotionally engaging campaigns for some of the world’s top brands, including Coca-Cola, KitchenAid, Maker’s Mark, Tyson, Whirlpool and a large portfolio of Constellation brands including Corona, Modelo and Kim Crawford.

An avid writer, speaker and storyteller, she’s fiercely protective of the consumer insight at the heart of every beautifully executed idea. When she’s not chasing creative inspiration, she’s busy running after (and learning from) three growing kids at home.

Lee Dorsey
President, Chief Operating Officer
An internationally awarded strategist and published marketing thinker, Lee is consistently carving out uncharted paths to success for our many partners. His work spans innovations in consumer research, brand strategy and disruptive technologies – including machine learning and artificial intelligence. Before his days at Doe-Anderson, he earned a master’s degree in marketing and management from the University of Virginia where he graduated at the top of his class. He also holds an Executive Certificate in Strategy and Innovation from M.I.T.

Brittany Campisano
EVP, Chief Financial Officer
Brittany began her accounting career at Doe-Anderson back in 1999 (to Prince’s great delight) and has fine-tuned every tool of her trade along the way to her current role. She holds both a bachelor’s degree in Accounting from the University of Louisville and a master’s in Accounting from Indiana Wesleyan University. An avid reader, she’s almost definitely at the beach with a book when not at her desk.

Matt Woehrmann
EVP, Chief Client Officer
Matt has over two decades of global experience working with some of the most iconic brands in the world, including Coca-Cola, General Motors, Microsoft/XBOX, L’Oreal, Unilever, Pillsbury and many more. In his nearly 20 years with McCann Worldgroup, he laid down roots in New York, Detroit, Mexico City and most recently Atlanta – where he led a team of 150+ employees at McCann subsidiary Fitzco. He’s a co-founder of Advertising for Change, an organization focused on bringing increased diversity to our industry.

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Clients and Brands

Client & Brands	Start Date
Commonwealth of Kentucky	08-01-2010
OhioHealth OhioHealth	08-15-2016
Beam Global Spirits & Wine Jim Beam	03-01-1972
United Technologies Corporation , Carrier & Bryant Brands Carrier	09-01-2013
Makers Mark Maker''s Mark	03-01-1970
Texas Roadhouse	04-01-2017
Norton Healthcare	09-01-2015
Franciscan Health Franciscan Health	06-15-2015
Roto-Rooter	01-01-2022

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	6
Billing > $1M and < $3M	7
Billing > $3M and < $5M	3
Billing > $5M and < $10M	3
Billing < $10M and < $25M	5
Billing < $25M and < $50M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 16%
National Broadcast: 30%
Digital: 18%
Print: 17%
Out of Home: 10%
Other: 9%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	40
Media Planning	15
Digital/Interactive | Website Development, Hosting, Monitoring	5
Design	5
Public Relations	5
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Social Media	5
Digital/Interactive | Mobile and Wireless	5
Media Buying	5
Marketing Data Analytics	5
Digital/Interactive | Search Engine Marketing	5
Shopper Marketing	0

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Industry Experience

Luxury & Imported products
Technology | communications
Telecommunications
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Financial services | credit cards
Food & Beverage | pet food
Home Products | home furnishings
Gambling | lotteries
Food & Beverage | food
Education
Professional Services (accountants, consultants, lawyers)
Social Media
Travel | hotels & resorts
Food & Beverage | alcoholic beverages
Financial services | investments
Government | economic development
Gambling | casinos
Entertainment & Culture | amusement parks
Recreation & Sports | hobbies
Financial services | insurance
Recreation & Sports | sporting goods
Public Relations
Healthcare | managed care
Retail
Consumer Services
Non-profit, associations & public services
Restaurants
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Travel | tourism
Financial services | Banking - Consumer

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