Overview

Company Summary

Independently owned. Wholly committed. MDB Communications, Inc is a full-service, media-neutral agency that's powered by experienced leaders and innovators. As an independent agency with the drive to help our clients succeed, we're able to chart our own course for success and make decisions that are always in our clients' best interests. Including building the staff, client roster, financial stability and proven track record we're so proud of. From brand development to media planning, creative execution to public relations, we deliver solid thinking, airtight strategy, messaging that motivates and the metrics to prove it. Our mission is to do outstanding work for our clients, evolve our talents, adhere to our principles and have fun doing it. MDB top executives carry demonstrable credentials shaping strategy, positioning and creative for major brands. Most notably, MDB's CCO is the person credited with the architecture, strategy and creation of the concept that brought the Subway Restaurants to national prominence.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Cary Hatch
CEO
With more than 35 years of experience in advertising and marketing, Cary Hatch, CEO of MDB Communications, has established a formidable track record in business and consumer communications, both domestic and international. Her broad-based client experience includes National Geographic, Sprint, Fannie Mae, Destination DC, Roy Rogers Restaurants, the Newseum and many others.

Cary Hatch has been recognized on the POWER 100, the Washington Business Journal's list of the most influential business leaders, for 5 years. She currently serves as the Chair for the Mid-Atlantic Board of Governors for the American Association of Advertising Agencies (4A’s) and serves on the 4A’s National Government Relations Committee. Cary was recently appointed to the National Advertising Review Board and is current board member for the $2B University System of Maryland Foundation. She currently serves on the Washington Housing Conservancy.

Previous Board positions include: the Int'l Women's Forum-DC, Leadership Greater Washington and the Exec Committee for the Greater Washington Board of Trade.

Cary has completed the National Association of Corporate Directors Professionalism Program and is a member of Heroes, Inc., the Federal City Council and the Economic Club of Washington DC.

She is a noted lecturer at Johns Hopkins, Georgetown University, and the Univ. of MD; and is a regular on TV and radio outlets commenting on branding, advertising and marketing communications.

Client work has appeared both nationally and internationally. Creative recognition includes London International Awards, Tellys, Silver Microphones, and National ADDYs and Maxi’s.

Cary Hatch joined MDB in 1981 as an account executive. After her promotion into a management position in 1983 and growing the business for several years, she purchased the company in 1987. MDB was recognized as an Inc. 500 company in 1996.

Richard Coad
Chief Creative Officer
Richard M. Coad is a nationally recognized creative leader. He’s all about helping clients distinguish their brands through creative thinking. “Great creative is about forging new emotional connections between your brand and your customer. There’s so much sameness in advertising today. To be successful, a brand not only has to be relevant, but look and feel different from other brands.”

Before joining MDB Communications, he was Executive Creative Director for the Publicis Groupe in Chicago. In that role, he was the creative architect behind the idea that brought the Subway restaurant chain to national prominence; an advertising initiative that was not only “different,” but resulted in a 40% increase in same day sales the first week of the campaign, went viral the second, and ultimately served as the catalyst that doubled the chain’s size in three years.

He has served in a similar capacity for Saatchi & Saatchi NYC, Hal Riney & Partners, Bozell and Young & Rubicam. His work has brought insight, humor and emotion to such well known brands as Gallo Wines, Cheerios, John Deere, Nuveen Investments, The Principal Financial Group, Whirlpool, ATA Airlines and The Chicago Tribune.

Carole Reuschle
VP/Media Director
Carole Reuschle has more than 25 years of media planning and buying experience. Across a full spectrum of media types: television, radio, print, out-of-home, and digital. She has worked for clients large and small, and on consumer-facing, B-to-B, and advocacy/thought leader campaigns. She relishes the integration of media and creative strategy development, and creating win-win media partnerships.

She has long been a proponent of non-traditional communication channels. She was integral in the development of Doner’s brand response marketing unit, which incorporates media strategies designed to build brands while simultaneously generating cost efficient leads and sales. At Doner, she led national accounts like AARP, ADT Home Security, Progressive Insurance, FILA, and Jos. A. Bank.

As VP/Director of Media at Carton Donofrio Partners, she was a member of the Executive Management Team, where she oversaw the strategic communication direction for all client accounts, including National Association of Realtors, Calvert Investments, Walden University and ITT Defense. She also managed the relationship between CDP and their national buying partner, Carat, for services such as Network and Cable Television, Hispanic TV and Radio, and Direct Response TV.

She has deep retail and transactional media knowledge, extensive B-to-B marketing analysis, planning and buying, and classic packaged good training from Lintas/NY.

Carole graduated cum laude from the University of South Carolina, with a Bachelor of Science in marketing and management. And while a proud Gamecock, she also finds herself cheering on the Midshipmen of the U.S. Naval Academy, in support of her eldest son and his comrades.

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Clients and Brands

Client & Brands	Start Date
Homeownership Preservation Foundation	N/A
American University/Metropolitan Policy Center	N/A
Truth Initiative	N/A
Roy Rogers	N/A
Destination DC	N/A
Fannie Mae	N/A
Newseum	N/A
PEPCO	N/A
D.C. Lottery	N/A
Chevy Chase Trust	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	3
Billing > $1M and < $3M	2
Billing > $3M and < $5M	1
Billing > $5M and < $10M	1
Billing < $10M and < $25M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 39%
Digital: 35%
Print: 13%
Out of Home: 13%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	41
Digital/Interactive | Search Engine Marketing	24
Media Buying	18
Digital/Interactive | Mobile and Wireless	11
Brand Consulting	2
Design	2
Media Planning	2

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Industry Experience

Non-profit, associations & public services
Telecommunications
Media | publishing
Travel | tourism
Consumer Services
Gambling | lotteries
Government | economic development
Real Estate | buildings & construction
Travel | hotels & resorts
Restaurants
Education
Technology | communications
Financial services | Banking - Consumer

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