Butler, Shine, Stern & Partners (BSSP)

Last Modified: 03-18-2019

http://www.bssp.com
Ownership: Privately Held
Size: 101-200

Overview

Company Summary

Over the past 25 years, we’ve built an agency, culture and national reputation that we’re all very proud of. In 2010, BSSP was named as Adweek’s Best Small Agency of the Decade for our consistency over time and results for our clients. Outside Magazine named BSSP as one of the ‘Best Places to Work in America’ for five consecutive years based on our active culture that promotes time spent outdoors. And in July, 2018, we were named by leading industry trade magazine, Advertising Age, as Small Agency of the Year, an honor that speaks to our values, work, client outcomes, behaviors, talent and culture. Culture is an often written about and equally often misinterpreted as flash in the pan perks or other fleeting items -- ping pong tables, office bars, etc.... We view company culture as the personality and values of the organization, helping define the environment in which our team works and behaves.

Contact

20 Liberty Ship Way
Sausalito, CA 94965-3312
P: 415-331-6049
F: 415-331-3524

Patrick Kiss
President, Partner
[email protected]
4153391215

Offices

BSSP
20 Liberty Ship Way
Sausalito, CA 94965
415-944-5145

Butler, Shine, Stern and Partners
20 Liberty Ship Way
Sausalito, CA USA
415-331-6049

Global Service Capabilities

Caribbean;Southern Region;Western Region;South America;Central America;Asia (except China);Central Region;Australia;Eastern Europe;Mexico;Eastern Region;China;South Pacific;Western Europe;Canada
Butler, Shine, Stern and Partners is a member of the WorldWide Partners organization with partner offices across the globe.

Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 101-200

John Butler
Co-chairman
John is the chief creative officer and a founding partner of BSSP. At one time or another he has walked the halls of McCann Erickson (Sony, Coca-Cola), J. Walter Thompson (Nestlé, Burger King, Goodyear), Chiat\Day (Soho Beverages, Seagram, Reebok, Grandees Chicken, Hardee’s), and Goodby, Silverstein & Partners (Isuzu, Sega). While working at Chiat\Day, John met his business partner of 25 years, Mike Shine. The pair moved west for senior positions at Goodby, where they met Greg Stern, and in 1993 opened Butler, Shine, Stern & Partners. John is a former One Club president who sits on the board of directors of the Cartoon Art Museum in San Francisco. He currently resides in San Rafael, California, with his wife and two children. As chief creative officer of BSSP, John is ultimately responsible for the creative output of the agency.

Greg Stern
Co-chairman
A founding partner of BSSP, Greg offers over 30 years of advertising and marketing experience, both domestically and internationally. Greg was recruited from Brown University by Ogilvy, with whom he worked in New York and Southeast Asia for 10 years, managing clients including American Express and Seagram. He returned to the U.S. in 1992 with Goodby, and in 1993 joined partners John Butler and Mike Shine to start Butler, Shine, Stern & Partners. In his career and at BSSP, Greg has worked across a range of categories, with significant experience in food, including Nestle, Unilever, Jamba Juice, Zico, Pepsi, and various restaurants. Greg has guest lectured at Stanford and Haas (UC Berkeley) Business Schools, is the current Chairman of the 4As (American Association of Advertising Agencies), and is an advisor to various technology start-ups. As chief executive officer, Greg captains the BSSP ship and is charged with managing the overall success of the agency.

Patrick Kiss
President, Partner
Patrick has been with Butler, Shine, Stern & Partners (BSSP) since 2003. He’s a member of the agency’s leadership team responsible for the overall health, growth and vitality of the organization. Patrick’s career spans 30 years and multiple continents. He spent ten years at Ogilvy in New York, Australia, Hong Kong and London. He also spent seven years at Foote, Cone & Belding, San Francisco (FCB/SF) leading the agency’s business development efforts and managing a range of accounts. Over the years he’s worked on businesses including American Express, Major League Baseball, Coors, Adobe, Roku, Coca-Cola, Hershey’s, DraftKings, Converse, MTV, Sega, Unilever, The Economist, Hilton Hotels and GlaxoSmithKline. For nearly four years, Patrick sat on the board of Worldwide Partners, a group of 60 independent agencies in 40 countries working to help clients succeed in international markets, in which BSSP is an active member. Patrick currently is a trustee of the Larkin Street Youth Services, a group dedicated to eradicating youth homelessness in San Francisco. He’s a panel member of the National Advertising Review Board (NARB), the appellate body for advertising industry self-regulation.

Matthew Curry
CCO, Partner
As CCO at BSSP, Matt focuses on finding innovative ways to build brands and excite culture. His career has spanned the globe and nearly two decades of famous work for brands like Nike, Beats by Dr. Dre, Google, Activision, Starbucks, Toyota, Johnnie Walker, Motorola and more. Before joining BSSP, Matt was at 72andSunny where he led the creative charge on Google, Activision and Starbucks. While there he turned the winningest swimmer on earth into a soldier in space for the launch of Call of Duty, helped launch the first new espresso in Starbucks’ history, and won multiple Cannes Lions for Google’s “Lightsaber Escape” Chrome Experiment and “Year in Search 2016” campaign, which also garnered an Emmy nomination. His work has been recognized by Cannes, D&AD, The One Show, Clios, Emmys and more. When Matt isn’t leading the agency or finding exciting new ways to solve problems, he is likely on a hike with his wife or chasing his twins around a park jungle gym.

David Eastman
CEO, Partner
With twenty years of digital transformation, leadership and strategy experience, working with some of the world's best known brands, David has held global leadership positions at multiple independent and holding-company-owned digital, integrated and creative agencies, with P&L management experience up to $350m.

He recently joined BSSP to serve as Chief Operating Officer and will provide valuable experience as we continue to shape our marketing services offering. Previously, as Managing Partner of MCD Partners, he led corporate strategy and the eventual sale to the M&C Saatchi Group. Prior to that he was CEO North America and Worldwide Head of Digital for J Walter Thompson.

David is a member of the International Academy of Digital Arts and Sciences, a Webby judge and a Fellow of the Royal Society of Arts. He has held board positions at the 4A's, the Ad Council and the AEF. In addition to published articles and TV appearances, he is a regular conference speaker on themes such as the future of social media, digital transformation and brands in a digital world. David was born and raised in UK and has lived and worked in London, Amsterdam and New York, where he currently resides with his partner and young son Luca.

Lindsay Grant
Managing Director
In Lindsay's 17+ years in the advertising business she has led the development of integrated campaigns across multiple categories such as CPG, apparel, QSR, hospitality and technology. She has been at BSSP for 9 years, originally brought in to oversee the Columbia Sportswear portfolio and, more recently, leading the Nature Made team through a new positioning, visual identity and a campaigned designed to both build equity and support individual product lines. She has helped both SOREL and Krave broaden their appeal and led the Columbia brand in finding a unique point of view that united their sub-brands and technologies under a single platform.

Clients and Brands

Client & Brands	Start Date
Premier Nutrition PowerBar, Premier Protein	05-01-2016
Greyhound Greyhound	03-01-2007
2K Sports NBA2K	11-01-2017
Sorel Sorel	03-01-2008
SOVOS Brands Rao''s Pasta Sauce, Michael Angelo''s	12-01-2017
Nature Made Nature Made Products	06-01-2015
Mitsubishi Motors of North America Mitsubishi	09-01-2017
City of Hope City of Hope	11-01-2018
Columbia Sportswear Columbia	03-01-2008
Blue Shield of California Blue Shield of California	06-01-2014

Billings & Revenue

Billing / Revenue Ranges Number of Clients
Billing < $1M and/or Agency Revenue < $200K 6
Billing > $1M and < $3M 4
Billing > $3M and < $5M 1
Billing > $5M and < $10M 1

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	6
Billing > $1M and < $3M	4
Billing > $3M and < $5M	1
Billing > $5M and < $10M	1

Total Gross Media Placed by this Office
$101 - 300 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 17%
National Broadcast: 10%
Digital: 42%
Print: 7%
Out of Home: 16%
Other: 8%

Types of Services

Service Offering Revenue
Health Care 36
Digital/Interactive | Mobile and Wireless 18
Brand Consulting 14
Media Buying 12
Business-to-Business 10
Marketing Data Analytics 4
Event Marketing 3
Digital/Interactive | Search Engine Marketing 2
Direct Marketing 1

Service Offering	Revenue
Health Care	36
Digital/Interactive \| Mobile and Wireless	18
Brand Consulting	14
Media Buying	12
Business-to-Business	10
Marketing Data Analytics	4
Event Marketing	3
Digital/Interactive \| Search Engine Marketing	2
Direct Marketing	1

Industry Experience

Agency Profile