Overview

Company Summary

We Create Brand Experiences That MAKE IT PERSONAL. A simple yet powerful statement that happens to combine our how and our why. It reflects our special craft of fusing strategic intelligence, brand creativity, media context and connected experiences together to inspire unconditional brand devotion and action. And it reflects our agency values to lead with our hearts, always be resilient and create meaningful change through our work. Founded in 1976, we are a fiercely independent, full-service Brand Experiences Agency. We believe in every fiber of our DNA that the most successful and modern brands are Personal Experience Brands. Brands that are consistently walking the talk on their purpose, relentlessly human-centered in their use of data and insights to solve business and consumer challenges, uncompromisingly innovative in their uses of creativity, media and technology to inspire true brand devotion, and restlessly focused on experimentation and results.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 101-200
Total Worldwide: 101-200

Anthony Romano
Chief Executive Officer

Pat Laughlin
Co-Chief Creative Officer

Jon Laughlin
Co-Chief Creative Officer

Paul Brienza
Chief Growth Officer

Katy Gajewicz
Chief Strategy Officer

Amy Merchant
EVP, Head of Client Engagement

Vanessa Watts
EVP, Head of Media, Data and Analytics

Alex Helfers
EVP, Head of Connected Experiences

Kristine Naidl, APR
EVP, Head of LC Public Relations

Rome Seifert
Chief Financial and Operating Officer

Allison Henley-Kehm
SVP, Head of People & Culture

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Clients and Brands

Client & Brands	Start Date
Peggy Noteboert Nature Museum	N/A
The American Society for the Prevention of Cruelty to Animals (ASPCA)	N/A
Master Lock	N/A
Yuengling	N/A
Northwestern Medicine	N/A
Vienna Beef	N/A
Hoosier Lottery	N/A
National Restaurant Association	N/A
Sheppard Pratt	N/A
North Shore Bank	N/A
Simply Business	N/A
Good Food Holdings	N/A
Nordic Naturals	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 12%
National Broadcast: 1%
Digital: 52%
Print: 4%
Out of Home: 6%
Other: 25%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	15
Digital/Interactive | Website Development, Hosting, Monitoring	10
Media Buying	10
Media Planning	10
Digital/Interactive | E-Commerce Solutions	10
Business-to-Business	10
Brand Consulting	10
Public Relations	7
Health Care	7
Digital/Interactive | Mobile and Wireless	6
Design	5
Social Media	0
Digital/Interactive | Search Engine Marketing	0
Event Marketing	0
Marketing Data Analytics	0
Digital/Interactive | Blogging Discussion Forums, Community Building	0

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Industry Experience

Travel | hotels & resorts
Home Products | home furnishings
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Apparel & Fashion | footwear
Healthcare | direct to consumer (DTC)
Education
Retail
Financial services | investments
Travel | tourism
Healthcare | medical products
Food & Beverage | alcoholic beverages
Business Services & office products
Healthcare | managed care
Real Estate | buildings & construction
Restaurants
Financial services | insurance
Public Relations
Media | other
Apparel & Fashion | jewelry & accessories
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Food & Beverage | food
Automotive | vehicles
Professional Services (accountants, consultants, lawyers)
Household Supplies
Industrial, Manufacturing & chemicals
Non-profit, associations & public services
Media | broadcasting
Apparel & Fashion | apparel
Consumer Services
Cosmetics, perfumes & toiletries
Automotive | aftermarket
Technology | .com business
Financial services | Banking - Consumer

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