Overview

Company Summary

Beber Silverstein Group is a boutique-marketing agency based in Miami. Where old school marketing experience meets new school hashtags and @ replies. Guerilla meets viral. Social meets media meets public relations meets events, meets breakthrough out of home. Thanks for meeting us here! There are a lot of good marketing firms on this site. And some of them are pretty good ; ) So why Beber Silverstein? We offer Advertising, Public relations, Social Media, Digital and Media planning and buying. All working together in a 360 Convergent Media approach so that paid and owned media earns free media attention. We are nimble enough to work on a retainer or project basis. Because we have deep big brand experience, we think like big brands. We make local and regional brands look big. On much smaller budgets. We know how to do quality production at an affordable price. We do some productions ourselves. And we are very experienced working with stock photos and videos in a fresh, ownable way. We have a track record of Media Buying power and value added. Clients that work with us not only get young talent. They get senior staff with national experience working directly on their business. In a short-term business, we have many long-term client relationships. Many upwards of 10+ years. Why Beber Silverstein? Our service is great. We are smart. Creative. And we are all about results.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Jennifer Beber
President
As the daughter of one of South Florida's advertising pioneers, Jennifer grew up with marketing on her mind. After graduating from Harvard with a degree in medieval history (not the typical ad exec's major, but typical is never her objective), she spent five years at New York's legendary Scali McCabe Sloves.

Jennifer then came home to Florida, and began directing marketing and account service at BSG. Her unique background, laser-like focus and exhaustive research and analysis have produced tangible results for clients like FPL (she actually came up with the "Bob from FPL" concept), Humana, Jackson Memorial Hospital, AvMed, Palace Resorts, Palm Beach County, Florida's Turnpike and many others.

Jennifer also possesses an exceptional ability to mine critical insights from consumers and apply them to client challenges. It's no surprise that she is a skilled focus group moderator and is fanatical about keeping agency work relentlessly on strategy.

Joe Perz
Creative Director
Great creative that sells. It's what defines, energizes and drives Joe. A native New Yorker with a marketing degree from Cornell and an MFA from the Pratt Institute, Joe's passion for advertising's mix of art, commerce and communication exploded during stints at Backer Spielvogel Bates, Levine Huntley Schmidt & Beaver and Foote Cone Belding.

Joe is one of the few great creatives who actually believe in the power of award-winning advertising that sells. His portfolio includes powerful, successful work for Miller Lite, Hyundai, Florida Power and Light, AvMed, Broward Health, SunPass, Palm Beach County and many others.

Ann Marie Drozd
Executive Vice President, Brand Development
Own a cell phone? Then Ann Marie is partly responsible. As part of the team that launched Cellular One, she played a crucial role in making cell phones a must-have, mass-market product.

Ann Marie began her marketing career in research, planning and strategy at Della Femina, Travisano & Partners in New York. She then moved to the client side at Metromedia and Bell Atlantic. This diverse experience, along with her skill at combining branding with retail and direct response advertising, makes Ann Marie an invaluable asset to the agency and to every one of our clients. Her guidance has been critical for BSG clients such as FPL, Florida's Turnpike/Sunpass and Jackson Memorial Hospital.

Ann Marie is also a great cook, specializing in what she calls "jazz cooking," meaning she prefers to improvise rather than rely solely on cookbooks and recipes -- a process that has served her well in her career, as well as in the kitchen.

Mitch Shapiro
Partner | General Manager
Mitch started his advertising career in New York, flicking the BIC business -- lighters, shavers and pens. He joined Beber Silverstein in 1990 as Account Group Director, helping guide FPL through rate increases and far too many hurricanes, for more than 15 years. He has also helped Broward Health launch and increase awareness of their brand, and volume for their product lines, and he's been instrumental in helping PGT WinGuard become the nation's top impact-resistant window and door brand.

Today Mitch is also the agency's general manager, responsible for overall operations. And he's known as the agency's technology nut -- "early adapter," in marketing parlance. He was the first to see the potential of the Internet as a way to better serve our clients, and helped turn the entire staff from technophobes to champion Web surfers.

Interestingly, Mitch is known as a big-picture guy who truly loves great creative, and who understands what it takes to produce it; he prides himself on being much more than a "suit," as creatives like to refer to account people. Yet he recently realized that there's not one childhood photo of him dressed in anything other than a suit, sport coat or tuxedo. Call it destiny.

Vicki Penn
Media Director
Vicki is our resident media whiz, developing and implementing innovative marketing and promotional programs in TV, radio, print, out-of-home and Internet. She's a brilliant negotiator, as you'd expect from someone who spent over 25 years at media-buying agencies. Her method is simple: Be nice, know your stuff, and never take no for an answer. As VP/GM of the $300 million KSL Media, Vicki supervised buying activity for the entire southeast region. Her accounts included Exxon Mobil, Revlon, Victoria's Secret, Neutrogena, Lea & Perrins, and Outback Steakhouse. She came to BSG in 2000, and since then has streamlined our media-buying process, creating big savings for the agency and for our clients. She's an invaluable employee, but not, shall we say, supremely gifted at outdoor activities. She once broke her nose waterskiing, and broke her ankle riding horses. Since then she's devoted herself mainly to the sport of competitive media negotiation.

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Clients and Brands

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office
$51 - 100 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 50%
Digital: 25%
Print: 5%
Out of Home: 10%
Other: 10%

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Types of Services

Service Offering	Revenue
Public Relations	10
Design	10
Advertising - General Market/ Traditional	10
Digital/Interactive | Website Development, Hosting, Monitoring	5
Media Planning	5
Direct Marketing	5
Multicultural | Hispanic/Latino	5
Media Buying	5
Marketing Data Analytics	5
Digital/Interactive | Mobile and Wireless	5
Health Care	5
Corporate Communications	5
Digital/Interactive | Search Engine Marketing	5
Business-to-Business	0
Brand Consulting	0

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Industry Experience

Education
Non-profit, associations & public services
Telecommunications
Travel | airlines
Travel | tourism
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Real Estate | buildings & construction
Technology | .com business
Technology | consumer electronics
Food & Beverage | food
Government | political
Media | broadcasting
Apparel & Fashion | apparel
Healthcare | managed care
Travel | automobile rental
Retail
Public Relations
Automotive | vehicles
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Entertainment & Culture | amusement parks
Consumer Services
Healthcare | pharmaceutical
Financial services | Banking - Consumer
Food & Beverage | alcoholic beverages
Healthcare | medical products
Apparel & Fashion | jewelry & accessories
Media | other
Restaurants
Travel | hotels & resorts
Healthcare | direct to consumer (DTC)
Gambling | casinos
Recreation & Sports | hobbies
Financial services | investments
Luxury & Imported products
Cosmetics, perfumes & toiletries

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