Overview

Company Summary

d expósito & Partners, llc is positioned as the New American AgencyTM. We are an MWBE-certified, full service, multicultural marketing and communications firm focusing on the U.S Hispanic Market and serving clients, nationally and locally. We aim to be our clients’ catalyst for winning in today’s dynamic marketplace by providing a total dedication to a new, critical way of looking at today’s consumer landscape, where attitudes, trends and behaviors are increasingly influenced by the fast-growing Hispanic consumer audience. In doing so, we leverage our excellence in marketing while creatively leveraging cultural expertise to yield insight-driven strategies and ideas that drive our clients’ businesses. Today’s consumer landscape often requires fully integrated solutions to ensure seamless synergy across all disciplines and channels. As such, we provide full-service solutions, including Insight Mining and Strategic Planning, Creative Development, Channel Planning/Buying, Public Relations, Community Outreach, Experiential Marketing and all things digital. Our clients have spanned diverse industries and categories including: Non-for-Profit, Government, Insurance, Automotive, Travel, Hospitality, Data & Analytics, Packaged Goods and QSR. We have earned a stellar reputation for creating award-winning advertising, media, public relations and community outreach campaigns. Our work as earned some of our industry’s most highly coveted awards and accolades, including recognitions from the North American Effie, the ANA Educational Foundation, the ARF’s David Ogilvy Awards, New York Festivals, the Telly Awards, the Hispanic Marketing Council, the Public Relations Society of America, the Hispanic PR Association and the New York Latino Film Festival.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide:

Daisy Exposito-Ulla
Chairman & CEO
Daisy is a luminary in Multicultural Communications. A voice for diversity and inclusion and a pioneer in Hispanic and Culture Marketing, Daisy is consistently recognized as one of the most influential Latinas in the United States. Prior to founding her own agency, Daisy was Chairman/CEO of Young & Rubicam/WPP’s The Bravo Group, a company she helped launch and subsequently build during her twenty-four-year tenure. Under her watch, The Bravo Group would become the largest U.S. Hispanic agency of all time. At Bravo, she worked with clients such as AT&T, KRAFT Foods, Bank of America, Unilever, Pfizer and Census 2000. Over the past ten years, she worked on Census 2010, McDonalds, AARP, Amica, NBA, US Army and Tajín.

She has received numerous creative and professional awards including the Matrix (NYWICI) and The Carnegie Corporation's Great Immigrant: Pride of America honor. In 2015, she received the ADCOLOR® Lifetime Achievement Award and her agency was named Agency of the Year by the AEF, a first for a multicultural and independent agency, in recognition of Daisy’s “contributions to American Advertising.” In April 2018, she was inducted into the American Advertising Federation’s Hall of Fame and was also honored with the prestigious David Bell Award for Industry Service. She currently serves on various industry boards, among them the Advertising Educational Foundation (AEF), the 4 A's and the Nielsen External Advisory Council. She is founder, former president and now board member of the Culture Marketing Council (formerly AHAA). She also serves on the board of the Repertorio Español Theater.

Introducing her at The NY International Center (whose recognition of non-native Americans she shares with Elie Wiesel and Henry Kissinger), the late Ambassador Ed Ney, Chairman Y&R, said: “Daisy’s is probably the most important Madison Avenue success story written by a young woman that was not born in the U.S.A.”

Jorge Ulla
Partner, Chief Ideation Officer
Jorge helped found the agency with Daisy, his wife and partner, and a group of their close colleagues. He brings a rich, eclectic background in the varied communications-related fields of film, journalism and music production. He is a recipient of various Clio, Addy, Telly, NY Festival, London Film Festival, and CINE Golden Eagle awards, among others, including two Latin Grammy nominations and an Emmy. Along with Oscar-winning cinematographer Néstor Almendros, he was recognized with the IDA Award from Hollywood’s International Documentary Association for their acclaimed film Nobody Listened, introduced by Joseph Papp at NY’s The Public and chosen by the American Film Institute, among a number of festivals.

His documentary, In Their Own Words, filmed for the United States Information Agency, was chosen for preservation by the National Archives of the Library of Congress. His feature-length film Guaguasí garnered him awards and the praise of intellectuals of the caliber of Susan Sontag. As a music producer, he gathered some music luminaries (Gato Barbieri, Paquito D’Rivera, Arturo Sandoval, Cachao, Freddie Cole, Graciela, Cándido, Chocolate Armenteros, Andy González and others) for the critically-acclaimed, come-back recordings of the late Latin jazz legend Arturo (Chico) O’Farrill.

John Ross
Partner, Chief Financial Officer
John oversees all financial operations at d expósito & Partners, having joined his colleagues as a partner in 2006. Prior to that, he served as the Chief Financial Officer of The Bravo Group/Y&R, where he was a key player in the development of what became the largest multicultural communications company in the U.S., with close to half a billion dollars in billings. John’s financial experience spans over 30 years, having worked on brands across several categories, including CPG, non-profit, government, retail, automotive, telecommunications, insurance, and more.

John is a member of the 4A’s Eastern Region Finance Committee. In his position he brings a small independent Hispanic agency perspective to industry issues and initiatives.

Gloria Constanza
Partner, Chief Activation Officer
In her position as Partner and Chief Contact Strategist, Gloria is responsible for the oversight of all media - from conventional to digital to non-conventional. She guides the media strategy and investment teams in developing action-driven and leading edge Hispanic media strategies and campaigns for DEX clients.

Gloria has 30 years of advertising experience in the Hispanic Market and she has led some of the most successful media efforts in this industry. Throughout her career, Gloria has managed multiple accounts and categories ranging from AT&T, Amway, Sears, Bank of America, Campbell’s Soup, Procter & Gamble, Kraft, Mazda, McDonald’s, Amica Mutual Insurance and Tajín Mexican Seasoning.

Gloria has received numerous media Awards in the area of strategic planning and best media innovations as well as several industry awards. In 2008, she was selected Executive Media Planner of the year. Gloria is a member of the 4A's Media Measurement Committee. In her position she brings the Hispanic Market perspective as it pertains to research and data/analytics that impact media measurement in the advertising industry.

Louis Maldonado
Partner, Managing Director
Louis is an award-winning marketing strategist and communications professional and champion for the Hispanic consumer. At d expósito & Partners, Louis leads the strategic planning and research and public relations groups at the agency, with specialty in branding, public relations and community outreach campaigns for non-profit and purpose-driven clients.

His work has been recognized with several awards, including a North American Effie, two David Ogilvy Awards, five Hispanic Account Planning Excelencia Awards and three “Big Apple” Awards from the Public Relations Society of America. Prior to d expósito & Partners, Louis worked at The Marketing Store, The Bravo Group where he led Hispanic community outreach initiatives to help inform the Hispanic community on pertinent issues and build connections with his clients’ brands. His experience spans several categories, including Non-profit, Government, Packaged Goods, Quick-Service Restaurants, Healthcare, Government and Tax Preparation Services.

In early 2014, Louis was appointed to the Board of Directors of the National Puerto Rican Day Parade, where he was instrumental at ushering in a new era for an iconic institution and the nation’s largest cultural event. He and his agency colleagues he helped relaunch the Parade brand with a new brand identity community engagement strategy. His expertise in storytelling and relations with top Puerto Rican celebrities has helped earn the Parade three consecutive Emmy Award nominations for its television broadcast. He currently serves as the President of the Board. Louis holds an MBA from Indiana University in Marketing and International Business.

Fernando Fernandez
Partner, Chief Client Officer
An early start at the 4A’s Multicultural Marketing Internship Program immediately ushered Fernando into an Account Management career. He began in the General Market, quickly grew within the ranks and eventually moved on to his life-long passion of working in Hispanic marketing, at Saatchi & Saatchi’s Conill advertising. There he honed in and developed his Hispanic communications skills, eventually leading to work in this capacity at various other agencies.

Prior to d expósito & Partners, Fernando was SVP/GM at Mosaica Multicultural Communications, a sister company of The Bravo Group of companies, and before that at Bravo itself, totaling more than 12 years combined at both companies leading such key accounts as AT&T, Campbell’s, Citibank, Ford/Lincoln-Mercury, Sears, McDonald’s, New York Times, Unilever, U.S. Army and the U.S. Census. During his tenure there he was credited with many successful Hispanic communications programs that surpassed client’s expectations in the areas of advertising, promotions, event marketing, public relations and CRM.

Fernando oversees client services to ensure collaboration across disciplines, client leadership, quality, responsiveness and effectiveness. He holds a Marketing degree from Manhattan College with a minor concentration in Finance.

Paco Olavarrieta
Chief Creative Officer
Paco is an award-winning chief creative director with a successful track record at working with top-notch agencies and as agency owner. He started as a copywriter in Mexico working in agencies like BBDO and Leo Burnett. After moving to the U.S., he has worked at leading Hispanic agencies including Alma DDB, Dieste, The Vidal Partnership and d expósito & Partners, where he now leads the creative vision for the agency. His campaigns for brands like Kraft, Kellogg’s, Goya, Target, AT&T, Tecate Beer, AARP and Amica Mutual have helped shape Hispanic advertising, earning industry accolades and named best-in-class.

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Clients and Brands

Client & Brands	Start Date
Point32Health Tufts Health Plans	05-04-2022
McDonald’s Corporation NY Tristate Co-op	05-05-2005
National Puerto Rican Day Parade National Puerto Rican Day Parade	02-01-2014
Tajin Seasoning	06-01-2013
FDA Anti-Vaping	05-01-2017
NYC Health + Hospitals Test & Trace Corps	07-01-2020
Induban Cafe Santo Domingo	09-01-2021
Verde Valle Foods Isadora Foods	01-01-2022
Altice USA Optimum/Suddenlink	06-01-2021
Nielsen Nielsen	08-01-2019

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	3
Billing > $1M and < $3M	4
Billing > $3M and < $5M	1
Billing > $5M and < $10M	2
Billing < $10M and < $25M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 15%
National Broadcast: 16%
Digital: 15%
Print: 4%
Out of Home: 2%
Other: 48%

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Types of Services

Service Offering	Revenue

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Industry Experience

Luxury & Imported products
Business Services & office products
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Apparel & Fashion | jewelry & accessories
Non-profit, associations & public services
Telecommunications
Entertainment & Culture | motion pictures
Government | political
Apparel & Fashion | footwear
Apparel & Fashion | apparel
Education
Healthcare | pharmaceutical
Public Relations
Retail
Media | other
Restaurants
Financial services | credit cards
Cosmetics, perfumes & toiletries
Food & Beverage | soft drinks
Financial services | Banking - Consumer
Food & Beverage | food
Food & Beverage | alcoholic beverages
Financial services | insurance
Healthcare | medical products
Household Supplies
Government | military & defense
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Automotive | vehicles
Healthcare | direct to consumer (DTC)
Tobacco

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