Overview

Company Summary

Walrus is an independent, next-generation advertising and media agency with a mission to change the way the world feels about advertising by filling it with ideas that are smart, funny, and respectful of people's time and intelligence. The agency's ability to make ads that people notice and love has translated into exceptionally positive results for the likes of PayPal, Amazon, General Mills, Bloomberg, Staples, Rémy Cointreau, and HBO. Marketers come to Walrus when they're tired of running the same old ads and generating very little interest from their audience. If you are looking for something that plays it safe and behaves like every other ad in your category, you're not ready for us. We do our best work when we collaborate with brave marketing teams who believe in the selling power of big ideas. OUR SPECIALTY: Calculated misbehavior Be smart about being bad. Being bad doesn't mean breaking any laws; it can be as simple as being honest or self-deprecating (most ads are neither). But the more deviant you are, the better it works. Our ideas combine the things that brands need to make a sale—brand, customer and market insights—with the things audiences need to be willing to listen—humor, smarts, and self-awareness. Concepts are fully integrated by design to give them the best chance at success.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Frances L. Webster
Co-Founder, CEO
Frances is CEO of Walrus, an advertising and media agency she co-founded with Deacon Webster in 2005. Before Walrus, Frances was CMO at Mad Dogs & Englishmen and Director of Business Development at BSSP. A graduate of the University of the South (Sewanee), Frances sits on the Advisory Board for the Babson Center of Excellence at Sewanee and is a member of the 4A’s Eastern Region Board. As an active proponent of the industry, she has presented at Advertising Week, 4A's annual conference appeared on the Ad Age Ad Lib podcast, and has been featured in publications including Huffington Post, Adweek, Campaign US, Business Insider, The Drum, and Ad Age.

Deacon Webster
Co-Founder, Chief Creative Officer
Deacon co-founded Walrus in 2005 with his wife, Frances. Prior to Walrus, he was the Chief Creative Officer of Mad Dogs & Englishmen, the same agency at which he began his career as a junior copywriter in 1995 and moved up the ranks to oversee creative at the San Francisco office, and then New York. He is extremely pale. His work is known for combining intelligence with humor and always respecting its audience, and has appeared in the One Show, D&AD, Cannes, The Art Directors Club, Communication Arts, the Clios and the Effies. He was an ADC Young Gun and graduated from the Newhouse School at Syracuse.

Paula Beer-Levine
Managing Director
Paula oversees the accounts department and sets the direction for client services, promoting collaboration across all departments to ensure each campaign is on-strategy and results-oriented. Prior to Walrus, she was a Partner and the Director of Account Management at Mad Dogs & Englishmen.

Ryan Gordon
Head of Media
Ryan leads media communications for Walrus ensuring collaboration with clients and internal teams to drive long-term brand growth. Prior to Walrus, Ryan was the EVP of performance for Assembly Media where he oversaw a $500M portfolio that included clients such as Cancer Treatment Centers of America, Elevate Financial, and Boehringer Ingelheim. During his 20- year career, Ryan has worked on David Yurman, Burberry, Reebok, CTCA, Revlon, Almay, Merck and Direct TV. He has won six DTC gold medals, Mosaic’s Campaign of the Year, and HSMAI Campaign of the Year and most recently Adweek’s Media All-Star 2020.

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Clients and Brands

Client & Brands	Start Date
Walton Family Foundation Oz Trails	05-01-2018
Lowes Foods Lowes Foods	01-01-2019
Northwest Arkansas Council Northwest Arkansas Council	01-01-2019
Fair Harbor Fair Harbor	08-01-2021
Smith & Wollensky Smith & Wollensky, Quality Meats, Quality Eats, Quality Italian, Park Ave	01-01-2009
Rockbot	12-01-2021
Auth0 Auth0	01-01-2021
Los Angeles Magazine Los Angeles Magazine	01-01-2019
Okta Okta	01-01-2021

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing > $3M and < $5M	5
Billing > $5M and < $10M	1
Billing < $10M and < $25M	2

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
National Broadcast: 15%
Digital: 50%
Print: 5%
Out of Home: 30%

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Types of Services

Service Offering	Revenue
Digital/Interactive | Mobile and Wireless	25
Advertising - General Market/ Traditional	15
Brand Consulting	10
Media Planning	10
Business-to-Business	10
Media Buying	10
Digital/Interactive | Blogging Discussion Forums, Community Building	10
Digital/Interactive | Search Engine Marketing	5
Design	5
Event Marketing	0
Digital/Interactive | Website Development, Hosting, Monitoring	0
Direct Marketing	0

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Industry Experience

Healthcare | pharmaceutical
Restaurants
Business Services & office products
Financial services | credit cards
Media | publishing
Technology | consumer electronics
Technology | electronics
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Education
Luxury & Imported products
Financial services | Banking - Consumer
Food & Beverage | alcoholic beverages
Cosmetics, perfumes & toiletries
Retail
Technology | computer hardware & software
Food & Beverage | food
Media | broadcasting
Technology | communications
Public Relations
Apparel & Fashion | apparel
Media | other
Technology | .com business
Non-profit, associations & public services
Food & Beverage | pet food
Consumer Services

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