Overview

Company Summary

Grey’s mission is to create Famously Effective ideas that move people, business, and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world’s most influential brands and companies such as Procter & Gamble, Volvo, Haleon, Kellanova, Applebee’s, Modelo, The Coca-Cola Company, Tumi, and the Las Vegas Convention and Visitors Authority. Grey is proud to be a part of AKQA, an international family of autonomous agencies with shared values and an independent mindset, backed by WPP (NYSE: WPP). In recent years, Grey has won a Grand Effie in every market it operates; has been Adweek’s “Global Agency of the Year” twice; AdAge’s “Agency of the Year” and Campaign’s “Global Network of the Year” in recognition of its creative and business performance.

---

Staff

Total Number of Employees

Office Employees: 201-500
Total US: 500+
Total Worldwide: 500+

Laura Maness
Global CEO
As Grey’s Global CEO—the sixth in the agency’s celebrated 107-year history, and the first female—Laura has solidified and galvanized a global leadership team focused on one vision, to deliver “Famously Effective” work. Since joining in 2022, her leadership has resulted in record award wins and industry honors, including Newsweek naming Grey a Top 100 Global Most Loved Workplace, winning Grand Effies in every market, and being shortlisted as Global Agency of the Year by Campaign. She was also celebrated as Act Responsible's Ad Industry Champion of Good at the 2022 Cannes Lions International Festival of Creativity.
Prior to Grey, Laura was CEO of Havas New York where she steered a turnaround that earned the agency numerous “Best Of” honors. Recently named 50 Women to Watch for Boards, she sits on several boards including the Tory Burch Foundation, Alembic, and B Lab U.S. & Canada, the governing body of the B Corp movement. She is also a founding member of Chief, The Post, Women’s Purpose Community, ForbesWomen Forum and Fast Company Impact Council.

Gabriel Schmitt
Global Chief Creative Officer
A culture-shaping creative executive, Gabriel has more than 15 years of advertising agency leadership experience in New York, Chicago, and São Paulo, Brazil. His teams have been recognized by the industry’s most prestigious award shows including The Cannes Lions (including 2 Titaniums, 6 Grand Prix and 20 Gold), The One Show (34 Gold Pencils), D&AD (4 Yellow), Effies (1 Grand, 6 Gold), and many more. Before joining Grey, Gabriel served as Co-Chief Creative Officer of FCB NY, where he led the agency's creative resurgence on the heels of campaigns including "Whopper Detour," "Michelob Ultra Courtside," "Contract for Change," "McEnroe vs McEnroe," "Dreamcaster," helping FCB earn Cannes' NA Network of the Year accolades for five consecutive years.

Jason Kahner
Global Chief Client Officer, Head of Grey NY
Jason is responsible for growing trusted client relationships across geographies to deliver Famously Effective ideas. With Grey for nearly two decades, he oversees Grey’s top 20 clients globally, and has leadership responsibility for the New York flagship, where he is based. In 2021, Jason was an Adweek 50 honoree recognized for his dedication to client satisfaction, operational excellence, and team growth. Throughout his career, Jason has championed creativity and fostered deep collaboration across a breadth of industry verticals: From toys to telecom; consumer electronics to healthcare; financial services to fast-moving consumer goods; and established icons to emerging upstarts. At Grey, he has led Cannes and EFFIE award-winning teams across global brands, including Sensodyne, Tums, Botox, Playtex, GE Healthcare, Microsoft, NFL, HSBC global banking, and US National Parks. Prior to Grey, Jason held various positions at FCB, working on P&G, Kraft, Nabisco/Mondelez, Samsung, and AT&T Wireless.

Jonathan Lee
Global Chief Strategy and Data Officer
Jonathan joined Grey in 2015 from the Brooklyn-based worldwide digital agency, Huge, where he served as Global Managing Director, Planning and Strategy. Since joining Grey, he has been promoted to Global Chief Strategy and Data Officer and has been the architect of the agency’s strategic focus on inspiring Famously Effective ideas that solve business problems and move businesses, people, and the world forward. He has led the building of the model to analyze and gain insights from data to inspire and validate those ideas for our clients worldwide, and in his role as chair of the Strategic Council, he brings our global strategic community together around a common philosophy and way of working. Under his guidance, Grey’s global network won more than 50 Effies last year, including Grand Prix awards in every region.

Alba Anthony
Head of People
Alba Anthony is the Head of People at Grey New York. At Grey, an integral part of her role is focused on creating and leading innovative programs to enhance company culture, improving employee performance, and supporting organizational change. Since Alba’s arrival she has helped create a more equitable and inclusive environment across the employee lifecycle, and serves as a catalyst for innovation. Throughout her career, she has led teams at Grey's sister agency - AKQA, and other distinguished companies including Bleacher Report, The Weather Channel, CBS Interactive and SiriusXM.

Vonda LePage
Chief Communications Officer
With 20+ years of strategic communications experience, Vonda joined Grey from Deutsch Inc., where she served as executive vice president and director of communications shaping external and internal communications. She also held leadership roles at Edelman Worldwide and FCB and is a past co-chair of the 4A’s Communications Committee. She has helped promote brand awareness and visibility for agencies and clients including AB InBev, GoDaddy, Microsoft, Nabisco, Pfizer, Reebok and Volkswagen.

Beth Rolfs
Chief Data Officer, Grey North America
Across North America, Beth leads a team of data strategists with varied backgrounds, and is known for her prowess of unlocking valuable insights to support strategic and creative development. Additionally, she is the Global Data Lead on Grey’s efforts on behalf of The Coca-Cola Company. She strongly believes in the power of data to illuminate human truths to inspire brave and bold work that, in turn, can lead to a cultural conversation. Beth works across a wide range of clients, ranging from consumer goods to financial services to health and wellness. She has provided strategic data support for blue chip clients including Pfizer, Procter + Gamble, Eli Lilly, and Merk, among others. She has also led teams at Vice’s Digital Agency: Carrot Creative, and Publicis Worldwide.

Thiago Cruz
Chief Creative Officer, Grey NY
Born in Brazil, Thiago has spent the last two decades working for some of the best creative agencies in six cities, four countries, across three continents. Prior to joining Grey Thiago was the creative lead for a wide range of international clients, such as ABInBev, Heineken, The Coca-Cola Company, Diesel, Meta, American Express, and KFC, to name a few. He has a passion for creating work that positions brands at the intersection between culture and commerce. This approach has helped Thiago’s clients not only achieve their business objectives, but also be talked about in news outlets including The New York Times, Buzzfeed, The Today Show, Vice, Wired and Vogue. Working with incredible teams at agencies, including AKQA, BBDO, and Ogilvy, he’s helped create a slew of award-winning work. So far, that includes more than 30 Cannes Lions (including a coveted Titanium Lion and ten Golds), seven Yellow Pencils at the D&AD, five Gold Pencils at The One Show, three Grand Prix at the Eurobest, and multiple golds at the Andys, Clios, and LIAs, among others.

---

Clients and Brands

Client & Brands	Start Date
GlaxoSmithKline (GSK) Adult Vaccines Infectious Disease Respiratory Oncology Central Nervous System Pain Immuno-inflammation Diabetes Cardiovascular Dermatology Vaccines Above Brand Pediatric Vaccines ViiV HIV ViiV	10-01-1955
Volvo Volvo Cars Zeekr	01-01-2014
Procter & Gamble Company (P&G) Downy Gillette Venus Febreeze Dish Always This is L Tampax MBIB Oral B Pantene Charmin Herbal Essences Tide Gain Aussie Bounty Crest Head and Shoulders Pampers Old Spice Luvs Hair Biology	06-30-1956
Kellogg Pringles	N/A
HSBC Commerical Banking Life Insurance	N/A
Nestle Nestle Health Science Wunda Garden Gourmet Ice Cream	N/A
BAT Glo Velo Lyft LyftLab Wellbeing & Stimulation FMC AMP Vuse Lundgren Dunhill Lucky Strike Ryde	N/A
Coke Schweppes Lemon Dou Sprite	N/A
Haleon Emergen C Sensodyne Advil Tums Prep H Robitussin Pronamel Parodontax	N/A
Eli Lilly Verzenio Trulicity Olumiant Tempo DTC/HCP URLI	N/A

---

Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office
Over $ 1 Billion

Allocation Percent of Media Placed by this Office
Local Broadcast: 10%
National Broadcast: 49%
Digital: 12%
Print: 20%
Out of Home: 4%
Other: 5%

---

Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	51
Digital/Interactive | Website Development, Hosting, Monitoring	10
Health Care	9
Digital/Interactive | Blogging Discussion Forums, Community Building	6
Brand Consulting	6
Design	3
Digital/Interactive | E-Commerce Solutions	2
Business-to-Business	2
Media Planning	2
Marketing Data Analytics	1
Recruitment Advertising	1
Sports Marketing	1
Digital/Interactive | Mobile and Wireless	1
Multicultural | Black	1
New Product Development	1
Multicultural | Hispanic/Latino	1
Multicultural | Native American/Other	1
Multicultural | Asian	1
Digital/Interactive | Search Engine Marketing	0

---

Industry Experience

Business Services & office products
Financial services | insurance
Education
Healthcare | pharmaceutical
Technology | .com business
Restaurants
Home Products | home furnishings
Entertainment & Culture | motion pictures
Food & Beverage | pet food
Apparel & Fashion | footwear
Food & Beverage | food
Government | economic development
Industrial, Manufacturing & chemicals
Apparel & Fashion | apparel
Real Estate | buildings & construction
Travel | tourism
Recreation & Sports | sporting goods
Gambling | casinos
Automotive | aftermarket
Entertainment & Culture | amusement parks
Technology | communications
Healthcare | direct to consumer (DTC)
Healthcare | medical products
Recreation & Sports | hobbies
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Government | political
Non-profit, associations & public services
Cosmetics, perfumes & toiletries
Media | broadcasting
Food & Beverage | alcoholic beverages
Home Products | housewares
Consumer Services
Travel | hotels & resorts
Public Relations
Financial services | credit cards
Appliances
Travel | airlines
Telecommunications
Tobacco
Financial services | investments
Gambling | lotteries
Professional Services (accountants, consultants, lawyers)
Retail
Technology | consumer electronics
Travel | automobile rental
Luxury & Imported products
Household Supplies
Gasoline/Petroleum
Media | other
Government | military & defense
Apparel & Fashion | jewelry & accessories
Media | publishing
Technology | computer hardware & software
Recreation & Sports | toys & games
Automotive | vehicles
Healthcare | managed care
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Food & Beverage | soft drinks
Financial services | Banking - Consumer
Technology | electronics

---