Overview

Company Summary

Momentum Worldwide is a global experience agency partnering with and transforming the world’s most famous brands since 1987. Built on the simple truth that it’s not what brands say, it’s what they do that matters, the agency blends creativity, technology, strategy, design and execution to change the world and impact culture. Agency accolades include Cannes Lions, Effies, Clios, Agency of the Year, Best Place to Work, and industry leading Sustainability practices.

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Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide: 500+

Donnalyn Smith
CEO
Donnalyn Smith is Global CEO of Momentum Worldwide, leading its growth since joining the agency. She has held key roles, including President of North America. A founding member of the 4A’s Best-in-Class Committee, she also helped launch #TimesUpAdvertising. Under her leadership, Momentum has won multiple industry awards.

Kevin McNulty
President and Chief Marketing Officer
Kevin McNulty is President & CMO of Momentum, driving global growth and marketing. He has helped Momentum become the most prominent experiential agency. He leads the agency’s internship program. Previously, he held key regional and marketing leadership roles.

James Robinson
Chief Creative Officer NA
James Robinson, Chief Creative Officer, NA at Momentum Worldwide, began his 20-year award-winning career after acting in bad Japanese commercials. He has led creative at numerous agencies and oversees work for Verizon, Amex, Walmart, and more.

Jason Alan Synder
Global Chief AI Officer
Jason Alan Snyder, Global Chief AI Officer of Momentum Worldwide, is an inventor, technologist, and futurist with 25+ years in advertising and marketing. He leads technology, innovation, and transformation, overseeing enterprise, development, and client service tech. Collaborating across teams, he drives emerging technologies to enhance experience and engagement.

Christine Shoaf
Chief Global Client Officer
Christine Shoaf, EVP, Global Business Lead at Momentum Worldwide, joined in 2013 to lead the American Express account. Under her leadership, her team has won many industry awards – including Cannes Lions - and created standout experiences at major events like Art Basel and Coachella.

Sampson Yimer
EVP, Partnerships & Director Diversity and Strategic Development
Sampson Yimer, EVP of Partnerships & Director of Diversity and Strategic Development at Momentum Worldwide, advising key clients on sponsorship strategy and leading DE&I. A 15-year industry veteran, he has worked with top sports leagues and properties. He was recently awarded SBJ’s 40 Under 40 recognition.

Elena Klau
Global Chief Strategy & Product Officer
Elena Klau is Momentum’s first Chief Strategy & Product Officer, shaping its strategic disciplines. Previously at Kaleidoscope Sports & Entertainment, she was named to SportsBusiness Journal’s “Forty Under 40” in 2017. A frequent speaker and writer, she has also appeared on Path to Purchase Institute’s “Who’s Who in Shopper Marketing” list since 2012.

Matt Lewis
President, Europe
Matt Lewis, President of Europe at Momentum Worldwide is focused on elevating strategy and creativity in Experiential, Sponsorship, and Shopper marketing, he has driven growth by investing in top talent and tools, bringing in major clients like Nike North America and Coca-Cola Canada.

Anna Dalziel
SVP, Director of Marketing Communications, Global
Anna Dalziel serves as SVP, Director of Marketing Communications. Anna leads marketing, communications, agency awards, and PR. Recognized as an advocate in DEI, under her leadership, Momentum has won a slew of agency and people awards including Anthem, Adweek, Campaign, Path 2 Purchase, SBJ and more.

Brian Lewis
EVP, Global People Lead
Brian Lewis is Momentum Worldwide’s EVP, Global People Lead. He has been with Interpublic Group of Companies for almost seven years. In that time, he has led HR teams at ChaseDesign and Momentum Worldwide. Prior to joining the advertising industry, Brian led HR teams across a wide span of industries: Retail, Consulting, Healthcare, Higher Education, and Technology.

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Clients and Brands

Client & Brands	Start Date
American Express	01-01-1996
Mondelez	01-10-2012
Coca-Cola	01-01-1992
Microsoft	01-01-1998
UPS	01-01-2009
Verizon	01-01-2008
William Grant & Sons	01-01-2008

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Experiential	0
Business-to-Business	0
Event Marketing	0
Advertising - General Market/ Traditional	0
Shopper Marketing	0
Sports Marketing	0
Brand Consulting	0
Sales Promotion	0
Digital/Interactive | E-Commerce Solutions	0
Influencer Marketing	0
Creative Strategy & Development	0
Content stategy & development	0

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Industry Experience

Technology | communications
Technology | electronics
Luxury & Imported products
Technology | computer hardware & software
Financial services | Banking - Consumer
Healthcare | medical products
Food & Beverage | soft drinks
Financial services | insurance
Food & Beverage | alcoholic beverages
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Cosmetics, perfumes & toiletries
Travel | airlines
Travel | hotels & resorts
Financial services | credit cards
Technology | consumer electronics
Entertainment & Culture | motion pictures
Recreation & Sports | hobbies
Healthcare | pharmaceutical
Restaurants
Retail
Food & Beverage | food
Non-profit, associations & public services
Technology | .com business
Travel | tourism

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