Carat USA, Inc.

Last Modified: 02-17-2012

http://www.carat.com
Ownership: Holding Company
Size:

Overview

Company Summary

Once upon a time, media was a subset of advertising. What few communications channels there were - TV, radio, film, press, outdoor - were well-known and easy to navigate - one approach - the mass-marketing model worked for all. We're now in a new era of media. From iPhone apps to Facebook, there are many more channels and many more marketing models. Bought media is just one part of the puzzle. Owned media (an advertiser's own websites, sponsorships and publications) and earned media (the conversations people have about a brand on social networks for example) are just as important. Planning a campaign starts with an idea instead of an ad. These ideas can be of incredible value to clients. Devising them and making them happen is what we do here at Carat. We create and execute media plans that harness bought, owned and earned media and make them all work in perfect harmony. We specialize in understanding and making the most of every media opportunity there is. Carat is redefining the value of media to build our clients' businesses.

Contact

150 East 42nd Street
New York, NY 10017
P: 212-689-6800
F: --

Kim Hunt
VP, Director of Business Development
[email protected]
917.326.7134

Offices

Carat USA, Boston
200 Clarendon Street
Boston, MA 02116
617-449-4100

Carat USA, Atlanta
3390 Peachtree Road N.E.
Atlanta, GA 30326
404-231-1232

Carat USA, San Francisco
875 Howard Street
San Francisco, CA 94103
415-541-2700

Carat USA, Los Angeles
2700 Pennsylvania Avenue
Santa Monica, CA 90404
310-255-1000

Carat USA, Chicago
401 N. Michigan Avenue
Chicago, IL 60611
312-384-4500

Global Service Capabilities

South America;Central America;Asia (except China);Australia;Eastern Europe;Mexico;China;South Pacific;Western Europe;Canada

Staff

Total Number of Employees

Office Employees:
Total US: 500+
Total Worldwide: 500+

Clients and Brands

Client & Brands	Start Date
Beiersdorf Nivea, Nivea for Men, Nivea Lip, Eucerin, & Aquaphor	01-01-2010
OSI (Bonefish Grill, Carrabba''''s Grill, Outback Steakhouse)	01-01-2007
The Home Depot The Home Depot	01-01-2011
J.M. Smucker Company Smuckers, Folgers, Dunkin at Home, Pilsbury Baking, Crisco, Jif, Eagle	01-01-2010
Adidas Group (adidas, Reebok, Rockport, & TaylorMade)	01-01-2002
The Walt Disney Company Parks & Resorts	01-01-2011
The Procter & Gamble Company Iams, Eukanuba, Nutura, Pampers, Luvs, Charmin, Bounty, Puffs, Gillette	01-01-2004
Diageo Over 25 Brands	01-01-2010
Pfizer Consumer Health & Pharma	01-01-2000
General Motors All Brands	01-01-2012

Billings & Revenue

Billing / Revenue Ranges Number of Clients
Billing < $1M and/or Agency Revenue < $200K 6
Billing > $1M and < $3M 4
Billing > $3M and < $5M 3
Billing > $5M and < $10M 10
Billing < $10M and < $25M 9
Billing < $25M and < $50M 3
Billing > $25M 12

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	6
Billing > $1M and < $3M	4
Billing > $3M and < $5M	3
Billing > $5M and < $10M	10
Billing < $10M and < $25M	9
Billing < $25M and < $50M	3
Billing > $25M	12

Total Gross Media Placed by this Office
Over $ 1 Billion

Allocation Percent of Media Placed by this Office
Local Broadcast: 11%
National Broadcast: 39%
Digital: 20%
Print: 12%
Out of Home: 2%
Other: 16%

Types of Services

Service Offering Revenue
Media Buying 50
Media Planning 50

Service Offering	Revenue
Media Buying	50
Media Planning	50

Industry Experience

Agency Profile