Overview

Company Summary

Casanova//McCann was founded in 1984, and today is one of the largest Hispanic agencies in the country, independent, minority, and woman-owned and affiliated with IPG. This structure enables Casanova//McCann to offer our clients the benefits of a local communications agency combined with the resources of a worldwide marketing organization. Casanova//McCann is an integrated communications Agency offering services in the area of Advertising, Consulting, Media Planning & Buying, Digital and social media, as well as in-house digital production studio. In the past couple of years, the Agency has been recognized both in the US and globally as one of the most creative shops.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide:

Ingrid Otero-Smart
CEO/President
Ingrid started her career at McCann Erickson in her native Puerto Rico, then moved to California, where she has lived for 25+ years. She joined Casanova 12 years ago and is the majority owner today.
Her client experience includes automotive, packaged goods, beverages, pharmaceuticals, QSR, financial services, retail, and technology categories, having worked with Brands such as Nestlé, California Lottery, MillerCoors, Seagram’s 7, GEICO, Cigna, Covered California, Ford Division, IKEA, L’Oréal, Chevrolet, MasterCard, Capital One, US Bank, Wells Fargo, HSBC Compass Bank, and Disneyland among others. Ingrid was recently inducted into the Hispanic Industry’s Hall of Fame. She is a member of the Board of Governors of Cal State University Fullerton and a founding member of the Latino Communications Institute.

Karla Acevedo
EVP/Chief Stewardship Officer
With over 20 years of experience, Elias is one of the most respected creative talents in the business, combining a fresh, innovative perspective with a sharp, strategic mind. Born and raised in Mexico City, he left for Syracuse, New York, where he got a master’s degree in advertising from Syracuse University. His first job in the U.S. was as a copywriter at Font & Vaamonde/Grey. In 1988, he joined Conill/Saatchi & Saatchi in New York and transferred four years later to Los Angeles to work at Toyota. In 1994, he joined Del Rivero Messianu in Miami as creative director for McDonald’s, Continental Airlines, MCI, and Volkswagen accounts. In 1997, he rejoined Conill/Saatchi & Saatchi, where he was named executive creative director, supervising the New York and Los Angeles offices.

Elias Weinstock
EVP/Chief Creative Officer
With over 30 years of experience, Elías is one of the most respected creative talents in the business. He combines a fresh, innovative perspective with a sharp, strategic mind.
Born and raised in Mexico City, Elias has spent most of his career working in the US Hispanic Market. Throughout his career, he has won—and judged—virtually every national and international creative award, including Cannes Lions, Clios, LIA, One Show, El Ojo de Iberoamerica, and the New York Festival.
In 2019/20, Elias led his team to make Casanova//McCann the most awarded US Hispanic agency, bringing in multiple Cannes Lions and many others.

Will Pierce
EVP/Chief Strategy Officer
For over 23 years, Will has worked to uncover and faithfully represent Latino insights in marketing. His cultural expertise has helped create more authentic and effective campaigns for iconic brands such as Coca-Cola, LEGO, Nestlé, Smirnoff, Toyota, and T-Mobile. He's also leveraged his cultural skills in the Latin American and Asian markets to create global campaign strategies for consumer brands like Hershey's and Reese's and several complex pharmaceutical brands. Beyond his brand-building and strategic work, Will has established himself as a thought leader in the industry with provocative white papers on the evolution of acculturation and groundbreaking quantitative studies on the power of culture. He's also designed innovative ethnographic and quantitative research techniques to understand better and reflect multicultural consumers. While his work has helped win several Effie and strategic excellence awards from the industry, his most treasured award is a Certificate of Latino Naturalization from his peers. In his spare time, he loves cooking bandeja paisa with his Colombian mother-in-law and playing fútbol with his Peruvian American nephews.

Jonathan Lackey
VP Digital Operations
With over 20 years of experience in digital design, development, and marketing, Jonathan has worked with clients of all shapes and sizes, including non-profits, start-ups, tourism, and travel, such as Los Cabos Tourism, sports (Dodgers) and global corporations to create digital solutions from concept to completion.
Since he was a young child, he has been very creative. While growing up, he spent his free time working with his dad, a carpenter with a keen eye for detail. Combining art and building things from scratch created a strong understanding of problem-solving and a unique way of seeing things from both the creative and technical sides.
This unique combination of technical and creative design skills inspired him to start a boutique design studio explicitly focused on providing end-to-end services for clients looking to take their digital marketing to the highest possible level.
Today, Jonathan leads Casanova's digital division, which includes the social media, in-house content studio, and digital strategy departments. He has led projects such as content and social strategy, user interface design, email marketing, and multimedia content creation for global brands such as Nescafé, Chevy, and Nesquik, as well as regional organizations such as USPS, California Lottery, and Shoe Carnival.

Roxane Garzon
Communications Planning Director
With over 31 years of planning and buying experience in the Hispanic and general markets, Roxane heads up Media Planning at Casanova. She has extensive experience managing media for many categories, including CPG, Retail, Automotive, Beer, and QSR, including brands such as General Mills, Dial Brands, Toys R Us, El Pollo Loco, and Miller Brewing Company. Her entertainment/destination experience includes Universal Studios.
Before joining Casanova, Roxane was V.P. Media Account Director at FCB in O.C. and S.F., primarily on Taco Bell corporate and franchisees. She managed both media field teams in 6 offices across the U.S. and set the media standards in all media disciplines for all other agencies working on Taco Bell business.
She started her career in the automotive category, working at FCB and Bates USA on Mazda and Hyundai.
Roxane received her B.A. in Communications from San Jose State University, emphasizing Radio and Television, and a minor in advertising.

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Clients and Brands

Client & Brands	Start Date
Nestlé 17 Nestlé Brands	01-01-2003
Coca-Cola Coca-Cola	01-01-2018
US BANK US Bank	01-01-2015
LEGO LEGO	01-01-2020
CIGNA Cigna	01-01-2015
USPS USPS	01-01-2015
Chevy Chevy	01-01-2015
MUCINEX Mucinex	01-01-2020

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing > $1M and < $3M	1
Billing > $3M and < $5M	1
Billing < $25M and < $50M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 20%
National Broadcast: 20%
Digital: 20%
Print: 20%
Out of Home: 20%

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Types of Services

Service Offering	Revenue
Multicultural | Hispanic/Latino	20
Media Planning	15
Media Buying	15
Digital/Interactive | Website Development, Hosting, Monitoring	10
Advertising - General Market/ Traditional	10
Social Media	10
Design	5
Brand Consulting	5
Direct Marketing	5
Business-to-Business	5

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Industry Experience

Home Products | home furnishings
Food & Beverage | soft drinks
Household Supplies
Healthcare | medical products
Food & Beverage | pet food
Cosmetics, perfumes & toiletries
Consumer Services
Financial services | Banking - Consumer
Education
Financial services | investments
Healthcare | managed care
Food & Beverage | alcoholic beverages
Automotive | vehicles
Healthcare | pharmaceutical
Gambling | lotteries
Financial services | credit cards
Food & Beverage | food
Government | military & defense
Entertainment & Culture | motion pictures
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Healthcare | direct to consumer (DTC)
Financial services | Banking - Commercial
Non-profit, associations & public services
Social Media

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