Overview

Company Summary

R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting. The company has more than 2,000 employees globally with 17 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations.

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Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide: 500+

Bob Greenberg
Founder/Chairman

Barry Wacksman
Vice Chairman, EVP Chief Strategy Officer

Sean Lyons
Global CEO
Sean Lyons currently serves as R/GA’s Global Chief Executive Officer and has worked at R/GA for over 11 years over two separate tenures. Since his return to the company in 2015, Sean has overseen the growth of R/GA in the US, establishing strong leadership teams in Austin, Chicago, Los Angeles, New York, Portland and San Francisco and fostering strong bonds between the company’s US and regional offices. He has also worked to ensure that there is true integration across R/GA’s ventures, consulting, products and services, and marketing capabilities.

Prior to his return to R/GA, Sean was Global Chief Digital Officer and Managing Partner of Havas Worldwide. In that role he was the executive lead on all digital efforts across the global network while also co-managing the New York office, the network’s largest. He managed a group of fully integrated clients including IBM, Hershey’s, Dos Equis, and Liberty Mutual. Globally, he oversaw the development of the network’s digital strategy, experience design, social marketing, digital production, and technology teams.

Lyons first joined R/GA in 2005 as an Executive Technical Director and quickly rose to become a Managing Director leading the Nike account. During that time he oversaw one of the most awarded teams in the business, directing innovative projects across the Nike portfolio, including Nike Running, Nike Basketball, NIKEiD, and Nike+. In 2012 he was promoted to SVP, Operations & Business Planning and was responsible for reorienting R/GA’s organizational structure to make it more nimble, enabling the company to serve clients better and provide more diverse opportunities for its talent. He was also instrumental in establishing R/GA Buenos Aires, now a significant, award-winning, full-service agency in the LATAM region.

In 1999 Sean joined Oven Digital, a founding Silicon Alley agency that, like R/GA, attracted an eclectic staff that spanned technology and creativity. At Oven, Sean was the Head of Rich Media and managed a large team of animators and developers. He developed one of the very first dynamic e-commerce sites built with Flash for Tiffany & Co. The award-winning site helped prove luxury brands could beautifully and effectively sell their products on the web. It also showed how Flash could be used for more than enabling sophisticated web design and could be used for enterprise level e-commerce

In 2001 Sean literally wrote the book on Flash with Flash Architecture and Integration. The book, written before XD was an established discipline, was created to help designers and developers create platforms on Flash.

Sean was born and raised in the suburbs of New York where he studied fine arts (drawing, painting, and sculpture) from the age of ten. He attended Carnegie Mellon University and graduated in 1998 with a BFA in Painting and Electronic Media. His first job out of college was as a gallery assistant at David Zwirner’s SoHo gallery where he once had to run down a thief who had stolen a valuable piece of sculpture.

Stephen Plumlee
EVP, Chief Operating Officer

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Clients and Brands

Client & Brands	Start Date
Samsung	N/A
Verizon Multiple brands	N/A
Google	N/A
Nike Multiple brands	N/A
AdCouncil Multiple brands	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office
Digital: 100%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	15
New Product Development	15
Design	15
Digital/Interactive | Mobile and Wireless	10
Digital/Interactive | Website Development, Hosting, Monitoring	10
Brand Consulting	10
Digital/Interactive | E-Commerce Solutions	10
Marketing Data Analytics	5
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Media Planning	5
Digital/Interactive | Search Engine Marketing	0
Business-to-Business	0

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Industry Experience

Financial services | insurance
Financial services | investments
Apparel & Fashion | footwear
Non-profit, associations & public services
Telecommunications
Technology | consumer electronics
Healthcare | pharmaceutical
Apparel & Fashion | apparel
Apparel & Fashion | jewelry & accessories
Technology | electronics
Food & Beverage | pet food
Travel | hotels & resorts
Food & Beverage | soft drinks
Professional Services (accountants, consultants, lawyers)
Retail
Business Services & office products
Cosmetics, perfumes & toiletries
Recreation & Sports | sporting goods
Recreation & Sports | toys & games
Appliances
Food & Beverage | alcoholic beverages
Gambling | casinos
Financial services | Banking - Consumer
Automotive | vehicles
Entertainment & Culture | amusement parks
Food & Beverage | food
Healthcare | direct to consumer (DTC)
Healthcare | managed care
Consumer Services
Technology | computer hardware & software
Technology | .com business
Travel | tourism
Luxury & Imported products
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Technology | communications
Financial services | credit cards
Media | other
Restaurants
Travel | airlines
Media | publishing
Entertainment & Culture | motion pictures
Media | broadcasting

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