Overview

Company Summary

We are an agency with a unique and brilliant heritage, having led the creative revolution through the radical thinking of our founder Bill Bernbach. He was the first to combine respect for the consumer’s intelligence with a relentless insistence on creativity as “the most powerful force in business.” Anchored in humanity and creativity, we are revolutionizing communications again by being first movers in technology. DDB helps clients win at the intersection of humanity, creativity and technology. DDB. Imagine. Inspire. Influence

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Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide: 500+

Chuck Brymer
President and CEO
Chuck Brymer is President and CEO of DDB Worldwide Communications Group, one of the top advertising and marketing agencies in the world. At DDB, Chuck is responsible for overseeing the operations of the network’s more than 200 offices in over 90 countries and its partner companies.

One of the world’s leading brand experts, Chuck has written and lectured extensively on the subjects of corporate identity, advertising, and brand valuation. He is the former CEO of the Interbrand Group, the world’s largest branding and design consultancy. Both DDB and Interbrand are part of Omnicom Group (OMC:NYSE), the world’s leading global marketing and corporate communications company.

Chuck is a frequently published writer whose most recent book, The Nature of Marketing (Palgrave Macmillan) is a guide to engaging online linked populations that respond quickly to points of influence, The Nature of Marketing explores the power of social networks and communities to participate, play with, and pass on information and opinion.
With Businessweek, Chuck created the annual ranking of the “The World’s Best Global Brands.” The study is one of the top three published business rankings in the world, generating great interest on the subject of branding. In partnership with The Economist, Chuck coauthored the book Brands and Branding. He also created the highly regarded Brandchannel.com, the leading online exchange about brands and branding.

Consistently recognized as a top three creative network, DDB is Campaign’s 2012 Advertising Network of the Year. DDB offers its clients a full set of skills, ranging from traditional advertising to direct marketing, sales promotion, strategic consulting, and digital marketing, through such business units as DDB, Interbrand, Rapp, TracyLocke, and Tribal.

A strong believer in powerful ideas that result in creative business solutions, Chuck joined DDB in 2006 as President and CEO from Interbrand, where he began in 1985 as the President of its U.S. business and later in 1994 to Chairman and CEO of the global company. At Interbrand, Chuck was instrumental in the strategic development of the company and in building its interests around the world.

Chuck began his career in advertising with BBDO in Houston, Texas, where he opened its branch office in 1982.

Amir Kassei
Chief Creative Officer
Amir Kassaei is one of the most lauded creatives in the world.

He likes to say “Impossible is not a fact. It’s an opinion.” He firmly believes that if one has passion, will and courage, one can change the world for the better. Of our business, he says, “It has never been just about advertising. Our business is marketing products, companies and relevant services – and one of our vehicles is advertising.”

Born in Iran, raised in Austria, and educated in France, Amir settled in Germany in 1997, gaining experience early in his career in a variety of roles ranging from Account Manager to Strategic Planner to Art Director and Designer at agencies such as TBWA, Barci & Partner and Springer & Jacoby. At Springer & Jacoby, Amir advanced from Copywriter to Creative Director and finally to Executive Creative Director on the global Mercedes-Benz and smart accounts.

In 2003, Amir joined DDB as Chief Creative Officer and Associate Partner of DDB Germany, where he quickly helped reshape the agency. After joining the agency as the youngest DDB Chief Creative Officer in Europe, he quickly transformed it into one of the most creative and successful agencies in Germany. Under Amir’s leadership, DDB Germany has also been ranked the most awarded German agency in the Gunn Report.

In February 2011, Amir was appointed DDB Worldwide Chief Creative Officer.

Amir has worked on behalf of an impressive range of the world’s major brands, including Allianz, Apple, Adidas, Bosch, Coca-Cola, McDonald’s, Nike, Reebok and Volkswagen.

He and his teams are the recipients of more than 4,000 national and international awards, including 140 Cannes Lions in the past five years. He was named The Big Won Report’s Top Chief Creative Officer” in 2009, and has been one of The Big Won’s Top 3 Chief Creative Officers for each of the last three years.

A past President of the Art Directors Club of Germany and a member of ADC New York, CCA and D&AD, he has served as a judge in some of the world’s most famous award shows. He was President of the Jury at Eurobest and Meribel in 2007 and judged the Dubai Lynx 2010.

Amir has taught at such famous advertising schools as the Miami Ad School, spoken at the Berlin School of Creative Leadership and served as a Professor at the Salzburg University of Applied Sciences. His most celebrated presentations include “Digital Thinking” and “Manifesto of Successful Marketing.”

Mark O'Brien
President, DDB North America
O’Brien first joined DDB in 1994. As CFO of an innovative Omnicom joint venture formed by DDB, Tracy-Locke and Rapp Collins, he was instrumental in establishing the DDB interactive business unit as a new profit center during the industry’s infancy in 1995, effectively founding one of the industry’s first digital agencies. During that time, O’Brien also established one of the first and most ambitious pay-for-performance arrangements of its kind with a major telecommunications company.

After joining DDB’s corporate staff in 1998, in addition to spearheading the network’s acquisitions and negotiations with major clients, O’Brien laid out the blueprint for formally establishing Tribal DDB, which, revolutionary at the time, remains ten years later one of the most awarded and influential digital agencies. In 2001 O’Brien became CFO of DDB North America and Asia Pacific, where he helped to quickly develop and establish DDB as a major player in the Asia Pacific region.

After eight years of commuting between New York and Asia Pacific, Mark assumed the role of COO in 2009, and in 2010, he was named President of DDB North America.

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Clients and Brands

Client & Brands	Start Date
PEPSICO	01-01-2003
VOLKSWAGEN	01-01-1949
MCDONALD''S	01-01-1990
STATE FARM	01-01-1939
CAPITAL ONE	01-01-2005
JOHNSON & JOHNSON	01-01-1986
EXXONMOBIL	01-01-1964
MARS	01-01-2007
UNILEVER	01-01-1999
CLOROX	01-01-1996

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office
Over $ 1 Billion

Allocation Percent of Media Placed by this Office
Other: 100%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	40
Business-to-Business	10
Digital/Interactive | Website Development, Hosting, Monitoring	10
Health Care	10
Multicultural | Hispanic/Latino	5
Digital/Interactive | E-Commerce Solutions	5
Direct Marketing	5
Digital/Interactive | Blogging Discussion Forums, Community Building	5
Digital/Interactive | Mobile and Wireless	5
Marketing Data Analytics	2
Digital/Interactive | Search Engine Marketing	2
Multicultural | Black	1

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Industry Experience

Luxury & Imported products
Media | broadcasting
Healthcare | medical products
Media | other
Food & Beverage | soft drinks
Travel | automobile rental
Entertainment & Culture | motion pictures
Retail
Household Supplies
Financial services | investments
Consumer Services
Gasoline/Petroleum
Government | economic development
Food & Beverage | pet food
Telecommunications
Healthcare | direct to consumer (DTC)
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Restaurants
Apparel & Fashion | apparel
Cosmetics, perfumes & toiletries
Media | publishing
Entertainment & Culture | amusement parks
Home Products | housewares
Professional Services (accountants, consultants, lawyers)
Technology | electronics
Home Products | home furnishings
Non-profit, associations & public services
Travel | tourism
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Technology | computer hardware & software
Education
Technology | consumer electronics
Financial services | Banking - Consumer
Aerospace
Healthcare | managed care
Technology | communications
Automotive | aftermarket
Tobacco
Recreation & Sports | hobbies
Gambling | casinos
Government | military & defense
Financial services | credit cards
Real Estate | buildings & construction
Technology | .com business
Agriculture
Food & Beverage | alcoholic beverages
Travel | airlines
Food & Beverage | food
Automotive | vehicles
Public Relations
Industrial, Manufacturing & chemicals
Apparel & Fashion | jewelry & accessories
Recreation & Sports | toys & games
Gambling | lotteries
Apparel & Fashion | footwear
Travel | hotels & resorts
Appliances
Recreation & Sports | sporting goods
Financial services | insurance
Business Services & office products
Healthcare | pharmaceutical

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