Overview

Company Summary

Havas New York is the flagship creative agency in North America. Our mission is to make a meaningful difference to the businesses, brands, and lives of the people we work with.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 500+
Total Worldwide: 500+

Sarah Collinson
CEO
Sarah is CEO at Havas NY and she has just joined us from JOAN Creative, where she was Managing Director for 6 years.

Whilst at JOAN the independent creative agency grew from an exciting breakthrough to a formidable, global challenger agency with marquee clients, iconic creative and diverse business units. Under her leadership she drove a 400% increase in revenue, opened and built a thriving studio offering, London office, innovative media department and—most importantly—brilliant creative output. The agency won Small Agency of the Year 2022 (shortlisted in 2023) as well as numerous strategic and creative awards. She was the business lead across all client accounts including global businesses S&P Global, eBay, Virgin Hotels and Fitbit, creating a culture of collaboration, partnership and incredibly tight client relationships.

Before joining JOAN, Sarah was a Global Business Director at Anomaly New York running Diageo globally and led the team that launched and built health & wellness cannabis brand Dosist.

Prior to this she ran accounts at Adam&EveDDB London including John Lewis that won numerous awards, including several Effectiveness Lions at Cannes and the IPA Grand Prix for Effectiveness.

As an empowered working mother and leader she focuses on creating an unapologetically inclusive culture. She has championed new workplace policies, including a month-long sabbatical, and mentors young talent to foster paths for growth.

Dan Lucey
Chief Creative Office & Co-CEO
Dan joined Havas New York as the CCO in December 2020 and recently added Co-CEO to his title, partnering closely with Sarah. He was previously the Executive Creative Director and equity partner at JOAN, where he managed the creative output for Georgia Pacific, Virgin Hotels, General Mills’ Fiber One, Facebook, Walmart, Graduate Hotels, SafeAuto, Hive, Burst and Potential Energy.

Dan believes that the most dangerous thing a brand can do is be boring. Boring gets ignored, boring gets skipped, boring wastes media dollars. The best work connects with an audience in a meaningful way, playing off a cultural truth or tension. The best work reaches an audience through earned media, not just paid.
He formed this point of view from over 20 years of experience at some of the world’s most prestigious agencies. His work has earned multiple gold awards at Cannes, The One Show, D&AD, The ANDY’s, Clios, Art Directors Club, and the Effies. He is also proud that his most recent campaign for General MIlls recorded the greatest turnaround in the brand’s history.

His recent efforts lead JOAN to a 2020 Small Agency of the Year accolade from AdAge, thanks to the agency’s “head turning creative.” He was recently included in Business Insider’s Most Creative People in Advertising Right Now, AdAge’s 40 under 40, and ADWEEK’s Creative 100. His Tide To Go Super Bowl commercial has been named one of the 10 best, on multiple polls.

Before JOAN, Dan joined BBDO New York, and teamed up with Chris Beresford-Hill, as an Executive Creative Director, leading a group that managed all Foot Locker brands, Guinness, Bud Light and priceline.com, helping the flagship office earn multiple AdAge A-List and Creativity A-List appearances, year after year.

Prior to BBDO, Dan lead the Comcast and Google accounts at Goodby Silverstein & Partners. Before that he was at Saatchi & Saatchi New York, where he created some of the agency’s most high-profile, award winning work, for Tide (Talking Stain), Crest (You Can Say Anything With a Smile), and Fruit by the Foot (Replacements). Dan started his career at Mad Dogs & Englishmen, in NY.

When he is not working, he can be found at home spending time with his wife and two children.

Justine Feron
Chief Strategy Officer
Justine Feron is Chief Strategy Officer at Havas New York, where she leads a talented team of strategists across the agency’s clients, including Danone, Keurig Dr Pepper, JBL and New York-Presbyterian.

With more than 15 years of experience, Justine has spent her career advising many of the world’s biggest brands, such as Snickers, Dove, Doritos, Gillette, Häagen-Dazs, and more. Prior to Havas, she spent eight years at Grey New York, most recently as its Head of Brand Strategy. Her work for the agency – across clients ranging from Modelo to Marriott, Pringles to Pantene, and Febreze to Frank’s RedHot – won Lions in Cannes, cleaned up at the Effies, and went to the Super Bowl several times. Earlier in her career she led the strategy team at TAXI New York and honed her craft at both BBDO and Ogilvy.

Justine has an MBA from the Yale School of Management, a journalism degree from Carleton University, and teaches brand strategy at Marist College in Poughkeepsie. Training the next generation of up-and-coming strategists is one of the things she’s most passionate about.

When Justine isn’t working, she’s likely writing – her essays have appeared in outlets including the New York Times and Slate – building couch forts with her two young kids, and slowly sanding down the edges of her Canadian accent (don’t ask her to say roof, about, or sorry!)

Shannon Novak
Chief Human Resources Officer
As Chief Human Resources Officer of Havas New York, Shannon Novak works directly with the Creative leadership team under CEO Laura Maness to drive the agency’s culture while shaping the Talent Acquisition, Talent Management and Learning and Development functions of the agency’s flagship office. In partnership with the global talent team, Shannon is also charged with creating a seamless employee experience across the integrated Havas New York Village, with the goal of scaling programs, communications and policies to drive business growth and overall collaboration.

Frank Mangano
COO & CFO
Frank is the COO & CFO for the Havas North American Creative businesses where has responsibility for the financial management of the region as well as the Havas NY agency. In this role, he supports and advises agency leadership, manages NA investments and oversees M&A activities, including integrating acquisitions. A client focused CFO, Frank works closely with the agencies on client strategy and satisfaction as well as managing the overall financial relationships, He also is the CFO supporting two of Havas’s largest global accounts.

Frank joined the former Euro RSCG as CFO of Euro RSCG 4D in 1999 and was promoted to CFO of Euro RSCG Worldwide in 2007. He took on the role of COO/CFO for North America in the renamed Havas Worldwide in 2013. Prior to Havas, Frank worked at the professional accounting services firm of Grant Thornton. Frank received a Bachelor of Science from the School of Professional Accountancy at C.W. Post in New York.

Born and raised in Long Island, Frank lives there with his wife and three children. In his spare time he enjoys playing ice hockey, soccer and boating.

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Clients and Brands

Client & Brands	Start Date
NewYork-Presbyterian	01-01-2021
Keurig Dr Pepper (Keurig, Green Mountain Coffee Roasters, Core Water, Laughing M Keurig	01-01-2014
Wells Fargo	01-01-2018
JLL	01-01-2021
Danone	04-18-2023
JBL	11-18-2022
Lincoln Financial Group	12-18-2021
Lincoln Financial Group	12-18-2021
Mike's Amazing	06-18-2023
Reckitt	01-18-2005
Reckitt	01-18-2005
Wyndham Hotels & Resorts	10-18-2024
NTT Data	07-18-2022
Brooklyn Film Festival	08-18-2020

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office
Other: 100%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	15
Social Media	10
Media Buying	10
Media Planning	10
Brand Consulting	5
Design	5
Marketing Data Analytics	5
Business-to-Business	5
Public Relations	5
Sports Marketing	5
Health Care	5
Digital/Interactive | Search Engine Marketing	2
Event Marketing	2
Digital/Interactive | E-Commerce Solutions	2
Digital/Interactive | Website Development, Hosting, Monitoring	2
Digital/Interactive | Mobile and Wireless	2
Corporate Communications	1
Multicultural | Native American/Other	1
Urban Marketing	1
Multicultural | Asian	1
Multicultural | Black	1
Direct Marketing	1
New Product Development	1
Sales Promotion	1
Recruitment Advertising	1
Multicultural | Hispanic/Latino	1

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Industry Experience

Technology | .com business
Technology | computer hardware & software
Technology | consumer electronics
Education
Business Services & office products
Home Products | home furnishings
Social Media
Recreation & Sports | toys & games
Entertainment & Culture | motion pictures
Technology | communications
Media | other
Real Estate | buildings & construction
Restaurants
Travel | tourism
Automotive | vehicles
Financial services | insurance
Financial services | investments
Appliances
Public Relations
Financial services | credit cards
Financial services | Banking - Consumer
Travel | airlines
Travel | hotels & resorts
Government | political
Cosmetics, perfumes & toiletries
Non-profit, associations & public services
Media | broadcasting
Consumer Services
Gambling | lotteries
Household Supplies
Media | publishing
Food & Beverage | food
Apparel & Fashion | apparel
Gasoline/Petroleum
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Apparel & Fashion | jewelry & accessories
Technology | electronics
Retail
Tobacco
Apparel & Fashion | footwear
Healthcare | pharmaceutical
Gambling | casinos
Home Products | housewares
Healthcare | direct to consumer (DTC)
Automotive | aftermarket
Food & Beverage | alcoholic beverages
Telecommunications
Government | economic development
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Healthcare | medical products
Luxury & Imported products
Food & Beverage | soft drinks

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