Overview

Company Summary

22squared is one of the nation’s top five independent advertising agencies. We blend smarts, leadership, and creative talent to give rise to decisive action and positive impact across business and culture. We embrace a bold ethos: Together, We Give Rise To Change. We are privileged to partner with some of the most recognized and iconic brands around, including AdCouncil, Baskin-Robbins, Dunkin’ Donuts, Publix Super Markets Inc., Southeast Toyota Distributors, and The Home Depot, among others. We are 350 fiercely independent thinkers and makers, based in Atlanta and Tampa. Visit us at www.22squared.com to learn more.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 201-500
Total Worldwide: 201-500

Richard Ward
President & CEO
Richard has over 20 years of agency management experience and an unparalleled passion for great creative work. Prior to joining 22squared in 2006, he served as Managing Director of FCB/San Francisco, helped launch the Internet startup search company Infoseek, worked on the team that ushered in an era of explosive growth at AOL, and managed global business development as a consultant for eBay. He’s worked on a wide range of brands and categories, including financial services, food and beverage, CPG, and retail, and has helped shape 22squared into the full-service, integrated agency it is today.

Scott Sheinberg
EVP, Tampa GM
Scott brings a unique history of leadership and creativity to the 22squared team, and has been with the agency since 2000. He began his career as a copywriter with Benito Advertising, later joined Earle Palmer Brown, and then took on the Executive Creative Director role at Henderson Advertising. Though Scott has led our agency to receive multiple creative accolades during his time as Chief Creative Officer, his leadership abilities led him to being named GM of our Tampa office. In his current role, he guides the Tampa office in recruiting talent, building successful client relationships, and nurturing our unique 22 culture.

Brandon Murphy
EVP, Chief Client Officer
Brandon is driven by defying the odds. His mission is to always get better, see clearer, think bigger and help others to do the same. As Chief Client Officer, Brandon acts on this mission everyday by bringing innovative thinking to the way we service and support all of our client partners. In his previous role of EVP, Chief Strategy Officer, Brandon helped 22squared gain a competitive edge in the marketplace by redefining key parts of the business - Brand Strategy, Media Planning, Media Buying and Analytics - areas he continues to oversee today. A team player, runner, fixer, strategist, leader, brother, husband, father and friend -Brandon really is a jack of all trades.

John Stapleton
EVP, Chief Creative Officer
John has been with the agency for 15 years and now spearheads creative development for all of our clients. He was key in 22squared’s rebranding efforts, positioning the agency for the rapidly changing media landscape. Well-known in the advertising community as a top digital pioneer, he also has a long history of telling integrated brand stories that drive action. His work has garnered lots of recognition from award shows such as The Effies, Communication Arts and The One Show. In his free time, John tends to tackle anything with two wheels, from climbing the steep mountains of North Georgia on his Trek to bombing down the fast single track on his Yeti.

Chris Tuff
EVP, Director of Partnerships
Chris was one of the first marketers to work directly with Facebook in 2005, and is now one of the foremost thought leaders in the digital space. Sometimes described as having a "passion disorder," he is always on top of emerging trends. He helps push to get our existing clients access to first-to-market ad products and offerings while educating them along the way. When he is not traveling around the country for business, he's networking while kite boarding, running, or cycling.

Krista Lang
SVP, Executive Director of Media & Analytics
Krista has a successful history of leading her teams and clients to deliver on business goals. Her foundation of traditional media expertise is enhanced by her 6+ years of digital experience. At 22squared, she leads the Media Planning, Buying, Search, and Analytics teams, and works to collaborate across the agency to develop business-driving media and measurement plans for all of our brands. Krista has a wealth of client experience ranging from CPG to Financial to Retail, across Brand and DR, working on national brands like Nike, Wachovia, Miller Coors and Microsoft, to name a few. Her love for advertising comes honestly, and she will tell you that she was born into the advertising world, literally – her mom was a corporate Media Director, and her dad? A Sales Rep.

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Clients and Brands

Client & Brands	Start Date
Dunkin'' Donuts	N/A
Adventist Health System Adventist Health System	N/A
PGA Tour Superstore	N/A
Publix Super Markets Publix	01-01-1989
The Home Depot	N/A
Everbank Everbank	01-01-2014
Baskin-Robbins Baskin-Robbins	01-01-2010
Southeast Toyota Distributors Toyota	01-01-2000
Shoe Carnival Shoe Carnival	01-01-2008
The Costa Rica Tourism Board The Costa Rica Tourism Board	01-01-2010

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing > $1M and < $3M	4
Billing > $5M and < $10M	5
Billing < $10M and < $25M	6
Billing < $25M and < $50M	2

Total Gross Media Placed by this Office
$301-500 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 73%
National Broadcast: 3%
Digital: 12%
Print: 10%
Out of Home: 1%
Other: 1%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	46
Digital/Interactive | Blogging Discussion Forums, Community Building	10
Media Buying	10
Media Planning	8
Digital/Interactive | Search Engine Marketing	7
Digital/Interactive | Website Development, Hosting, Monitoring	6
Digital/Interactive | Mobile and Wireless	5
Marketing Data Analytics	3
Direct Marketing	2
Multicultural | Hispanic/Latino	1
Sales Promotion	1
Digital/Interactive | E-Commerce Solutions	1

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Industry Experience

Home Products | home furnishings
Automotive | vehicles
Automotive | aftermarket
Travel | tourism
Retail
Media | other
Food & Beverage | food
Financial services | investments
Food & Beverage | alcoholic beverages
Restaurants
Apparel & Fashion | footwear
Travel | hotels & resorts
Financial services | Banking - Consumer
Healthcare | direct to consumer (DTC)
Recreation & Sports | sporting goods
Healthcare | Hospitals, Healthcare Facilities, Medical Services

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