Overview

Company Summary

Mower is focused on integrating digital-enabled and data-driven marketing tools in all client campaigns, with breakthrough creative and sophisticated public relations and public affairs programs to build awareness, shape perceptions and drive actions that build brands and generate sales. As one of America’s largest privately held full-service advertising and marketing agencies, Mower brings something special to the brand-building table: true independence. This creative freedom gives us the flexibility to assemble the right team for your challenge. From strategic planning to SEM, PR, video, social, digital marketing and fully integrated campaigns, our agency does it all. At Mower, we build brands. We also build friendships. It’s a simple philosophy, really. Something we call Brand as Friend(R). By positioning your brand not just as a product or service, but as a friend, we help you develop powerful bonds that can last a lifetime. By focusing marketing on three pillars of friendship — affection, relevance, and trust — we help brands develop that same kind of special relationship with audiences.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 101-200
Total Worldwide: 101-200

Douglas Bean
Vice Chairman, Chief Brand Officer
As Vice Chairman/Chief Brand Officer, Doug has overall
responsibility for the delivery of strategic and client services
across nine offices as well as directing the agency’s overall
growth strategy. Doug brings extensive experience in financial
services and healthcare and has directed brand strategy
and communications programs for clients such as:

-BlueCross BlueShield of Western New York
-KeyBank
-Hospice Buffalo

Active in the Western New York community,
Doug is on the boards of the Buffalo Philharmonic Orchestra,
the Buffalo Niagara Partnership, the Darwin Martin House, and
the UB School of Management.

Education
BA, Kenyon College
MA, Dartmouth College
MBA, State University of New York at Buffalo

Affiliations
-Member, Upstate New York Council, American Association of Advertising Agencies
-Director and Past Chair, Dean’s Advisory Council, University of Buffalo School of Management
-Adjunct Faculty , School of Management, University at Buffalo


What it all means to you...
"We've built our brand promotion practice on driving activity, not just changing attitudes. So when I problem solve with you and develop a strategy, I'll focus on programs and initiatives that not only shape beliefs, but change behaviors. You need and deserve that kind of accountability."

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Clients and Brands

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	213
Billing > $1M and < $3M	1
Billing > $3M and < $5M	2

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	57
Public Relations	18
Brand Consulting	8
Digital/Interactive | Website Development, Hosting, Monitoring	5
Digital/Interactive | Search Engine Marketing	5
Media Buying	4
Media Planning	3

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Industry Experience

Technology | computer hardware & software
Media | broadcasting
Real Estate | buildings & construction
Consumer Services
Financial services | insurance
Automotive | vehicles
Food & Beverage | food
Government | political
Education
Healthcare | medical products
Professional Services (accountants, consultants, lawyers)
Gambling | casinos
Financial services | Banking - Consumer
Travel | hotels & resorts
Public Relations
Media | other
Telecommunications
Travel | tourism
Healthcare | pharmaceutical
Healthcare | managed care
Food & Beverage | alcoholic beverages
Non-profit, associations & public services
Travel | airlines
Healthcare | Hospitals, Healthcare Facilities, Medical Services

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