Overview

Company Summary

Spinifex Group specializes in audience engagement through the design and production of imaginative, interactive, and immersive media experiences.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Ben Casey
CEO
Ben, named one of the “100 People Who Make Advertising Great” by the 4A’s in honor of its 100th anniversary, leads a global team of 60 in conceiving digital firsts and building never-seen-before experiences on giant stages. A graduate of the prestigious Saint Martins School of Design, London, Ben gained invaluable experience at several top London agencies as a young designer. With a move to Australia came his introduction to Spinifex Group, where he quickly gained accolades for his ability to decipher complex communication briefs and objectives into intelligent design and media solutions. He moved on to become one of our two senior creative directors, managing corporate communication teams to deliver video, interactive, print, campaign and strategic advice to key clients including Macquarie Bank, Vodafone, ABN Amro, Ernst & Young, Fairfax, Time Inc, and more. In 2007, Ben made another journey across the seas to the USA, and was placed with our partner company George P. Johnson in their Los Angeles office as Spinifex Company Director, working predominantly in the tech and automotive industries. In 2012 he was appointed as VP, Digital for the parent company Project Worldwide in order to provide digital strategy across the network.

Sandy McEvoy
COO
After an early career in publishing and PR that saw her work alongside Pulitzer prize winners and rock stars, Sandy joined Spinifex in the mid-90s and has been an influential and inspiring leader of the Spinifex team ever since. Sandy has produced and executive produced over 600 of Spinifex’s key projects around the world over the last 25 years. She has been integral to developing the production processes that underpin the Spinifex workflow.

In 2008, Sandy packed her belongings and moved to Los Angeles where she helped establish and now manages the group's global operations and producer teams.

Shea Clayton
CIO
From unassuming beginnings in the Special Effects creature shops of LA to recent cutting-edge digital engagements for the world’s most exciting brands, Shea’s projects have consistently teetered on the edge of impossible. Combining an expert-level knowledge of today’s emerging digital technologies with the untethered excitement of a 14-year-old kid in a garage full of dangerous tools, Shea sees never-ending opportunities when approaching new client challenges.

As the innovation lead of the Spinifex team, Shea builds roadmaps from R&D through project launch across interactive development. With his diverse background across production disciplines, his experience runs the gamut including digital technology strategy, product development, system integration, client services and event management.

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Clients and Brands

Client & Brands	Start Date
Disney Disneyland International	01-01-2020
Hersheypark The Hershey Company	01-01-2021
Stellantis FCA	01-01-2019
Honda / Acura Honda Motor Company	01-01-2011
Universal Universal Parks and Resorts	01-01-2018
Visa Visa U.S.A Inc.	01-01-2018
Nissan Nissan North America / Nissan Global	01-01-2011
IBM IBM	01-01-2013
Supernal	01-01-2016
Salesforce Dreamforce and related events	01-01-2013

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	27
Billing > $1M and < $3M	6

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Digital: 100%

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Types of Services

Service Offering	Revenue
Event Marketing	60
Corporate Communications	15
Digital/Interactive | Mobile and Wireless	10
Digital/Interactive | Website Development, Hosting, Monitoring	10
Sports Marketing	5

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Industry Experience

Automotive | vehicles
Cosmetics, perfumes & toiletries
Government | military & defense
Media | other
Travel | tourism
Telecommunications
Social Media
Entertainment & Culture | amusement parks
Retail
Aerospace
Media | broadcasting

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