Leo Burnett USA

Last Modified: 08-06-2009

http://www.leoburnett.com
Ownership: Holding Company
Size: 500+

Overview

Company Summary

Leo Burnett: Changing behavior through the power of creativity since 1935 Leo Burnett exists to be the ultimate partner in the creation of ideas and brands that truly move people. We believe that every great brand has purpose, and when we combine this sense of purpose with an obsessive attention to people and their behavior, we create more than just ads - we create acts. Acts are human centric brand ideas, gestures or experiences that have the ability to transform the way a person thinks, feels and ultimately behaves. Our Chicago roots continue to shape our culture. From the city that first split the atom and invented the skyscraper comes a population of dynamic dreamers with ideas that change the world. That's why in 2008 Leo Burnett was the most-awarded agency in the “All Gunns Blazing” category of the Gunn Report. We create meaningful results for our clients. In fact, Leo Burnett was the most effective agency for 6 consecutive years (2001-2007), winning more Effies than any other agency. Leo Burnett opened its doors on August 5, 1935, in the midst of the Great Depression, and we've been helping clients like Kellogg, Proctor & Gamble, and McDonalds thrive during tough times ever since. Perhaps that’s why the average tenure of these client relationships is 47 years.

Contact

35 West Wacker Drive
Chicago, IL 60601-1723
P: 312-220-5959
F: --

Bill Hickman
EVP, Director of Business Development
[email protected]
3122206300

Offices

Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
312-220-5959

Leo Burnett Detroit
3310 West Big Beaver Rd.
Troy, MI 48084
248-458-8300

Leo Burnett Los Angeles
6500 Wilshire Bouldvard
Los Angeles, CA 90048
323-866-6020

Global Service Capabilities

Caribbean;South America;Central America;Asia (except China);Australia;Eastern Europe;Mexico;China;South Pacific;Western Europe;Canada

Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide: 500+

Rich Stoddart
President, Leo Burnett North America
As president of North America, Rich Stoddart is at the helm of Leo Burnett Worldwide’s highest priority region, spanning 2,000 employees across the U.S., Canada and Mexico.

Rich is charged with driving growth and innovation across Leo Burnett and sister marketing services agency Arc to enable the delivery of seamless, cross-platform ideas to better meet evolving client needs. The recent alignment of both agencies under his leadership brings the complementary brand and transactional strengths of Burnett and Arc together to help clients simultaneously build a quality reputation for the long haul and generate sales for the immediate present.

Before taking on this role in January of 2007, Rich served as president of Leo Burnett USA (Chicago) for two years, helping return the flagship agency to growth, strengthen its leadership team and deliver unparalleled ROI for clients such as Allstate, Kellogg and McDonald’s, winning more EFFIE Awards for effective advertising than any other U.S. agency six years running.

Recruited from Dartmouth College with a B.A. in American Government, Rich began his career at Burnett in 1985 working on the Hewlett-Packard account as a media buyer/planner. He then transitioned to account management, rising through the ranks over the next ten years to become account director.

Rich joined sister Publicis Groupe agency Fallon in 1995 as a member of its Minneapolis management team at the time when the agency earned Agency of the Year honors from both Adweek and Advertising Age.

Susan Credle
Chief Creative Officer, Leo Burnett North America
Susan Fowler Credle joined Leo Burnett USA as the agency’s Chief Creative Officer in September 2009. She joined the agency from BBDO New York, where she started her career and ultimately became Executive Creative Director and a member of the BBDO New York Board of Directors.

Throughout her tenure at BBDO, she created award-winning work for iconic brands including M&M/Mars, AT&T, Pepsi, FedEx, Bank of America, Lowes, Pizza Hut, Armstrong Flooring and Visa.

Under her creative direction, her teams won numerous awards at the top global shows, including Cannes, One Show, ANDY, Clio, ADE and the EFFIES.

She also sits on the Creative Review Committee of the Ad Council. In 2004 she was inducted into the AAF Advertising Hall of Achievement. In 2008, she received the first New Generation of Leaders Award from the University of North Carolina Journalism School and currently sits on the school’s Board of Visitors. In the summer of 2009, she joined the board of AgenciesInAction, a not-for-profit organization created to galvanize the advertising community behind alleviating poverty in NYC.

Credle has served as a juror at The Cannes International Advertising Festival, The London D&Ads, The National Addys, AICP, The Andy’s and The Art Director’s Club.

Most recently Credle was chosen by Boards Magazine as one of their “Advertising Women of Excellence,” which recognizes leaders who have made significant creative and business contributions in the international advertising.

Susan graduated from University of North Carolina in 1985 with a bachelor’s degree in journalism and mass communication. She lives in Chicago with her husband.

Ben Kline
Chief Strategy Officer, Leo Burnett North America
As Chief Strategy Officer for Leo Burnett, Ben is the keeper of the agency’s strategic vision and approach. He has some formidable tools at his disposal: a Knowledge group that can investigate all aspects of human behavior, a diverse and highly specialized Planning group (brand, promotions, shopper, experience) and an Optimization team. Together, these specialists comprise Burnett’s Strategy Group, and their mission is to understand human behavior and how to transform it for each of our clients. Ben believes that strategy is only as good as what it does, and must be inextricably woven into the creation process. To that end, the Group functions in concert with clients and Burnett’s creative teams in a very fluid, iterative and energized partnership. Given his belief that Leo Burnett has a knack for creating brands that are both timeless and timely, Ben continuously partners with clients to build iconic brands that become a shared part of our cultural fabric. Over the past five years, Ben has been privileged to work with clients such as Coca Cola, Allstate, P&G, Hallmark, General Motors, Western Union, and PetSmart.

Prior to joining Burnett, Ben was Director of Client Services for Wieden & Kennedy in Portland, Oregon, where he spent most of his time working on testosterone rich accounts like Nike. And PowerAde. And Miller High Life.

Clients and Brands

Client & Brands	Start Date
Hallmark Hallmark Cards	01-01-1988
McDonald's McDonald's	01-01-1982
Samsung Samsung	01-01-2005
Procter & Gamble Procter & Gamble portfolio of health and beauty products	01-01-1952
Allstate Allstate	01-01-1957
Nintendo Wii, DS, Gamecube	01-01-1991
Coca-Cola Coca-Cola portfolio of beverages	01-01-2005
Kellogg Entire portfolio	01-01-1949
Philip Morris Tobacco brands	01-01-1954

Billings & Revenue

Billing / Revenue Ranges Number of Clients

Total Gross Media Placed by this Office
Over $ 1 Billion

Allocation Percent of Media Placed by this Office
Local Broadcast: 5%
National Broadcast: 25%
Digital: 25%
Print: 9%
Out of Home: 5%
Other: 31%

Types of Services

Service Offering Revenue

Industry Experience

Agency Profile