Overview

Company Summary

DEVOTED TO THE ART OF CONVERSATION: Quite simply, our goal is to be the agency partner best at initiating and facilitating a conversation between you and your customers. We are the catalyst for your customers' intimate relationship with your brand. Success and growth in the face of an almost daily changing economic, marketing and technological environment, means embracing change and being nimble in execution. For our clients, this means leading edge ideas that appeal to the more progressive of your customers, while not alienating the masses. For each of our partners, we seek differentiating brand platforms that allow for brand-consumer interaction via unlimited media outlets, to maximize loyalty and encourage evangelism now and well into the future.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 101-200
Total Worldwide: 500+

Tim Andree
Chief Executive Officer
As the dynamic leader of Dentsu America, you might assume that Tim Andree’s first love was advertising.

Not quite.

After graduating from Notre Dame and then playing in the NBA and overseas, Tim’s life was all basketball. That is, until he hung up his sneakers and decided to pursue the next stage of his life off the court.

Joining Toyota headquarters in Tokyo, Tim quickly rose through the ranks-- eventually leading External Affairs for Toyota Motor Corporate North America. After 13 years at Toyota, Tim joined Canon U.S.A. to head up Marketing and Corporate Communications. His unparalleled track record of success landed him the top marketing spot at BASF, and ultimately returned him to the NBA as the Senior Vice President, Marketing and Communications.

Tim came to Dentsu America in 2006, and in two short years has moved the agency to its new state-of-the art headquarters in TriBeCa, acquired leading-edge digital/design group, ATTIK and made Dentsu the fastest growing agency in the U.S. per Ad Age’s 2007 rankings. Now Tim’s greatest passion is ensuring that Dentsu delivers fresh, breakthrough thinking to our clients.

On his time away from the office, Tim and his wife (and college sweetheart) Laureen, enjoy chasing their six children around the basketball court at their home in Colts Neck, New Jersey.

Mike Wilson
Chief Creative Officer
If you ask our CCO Mike Wilson about the one constant in his life, he'd probably tell you its change.

Growing up an Army brat, Mike's family moved every six months to three years. Luckily, he always felt at home in the pool, winning race after race as a nationally ranked swimmer and later a member of the University of Texas national championship swim team.

After training for the 1987 national championships, Mike dove into the "real world", taking a job on Wall Street. But it didn't take long for him to realize that his heart was in words, not numbers.

An alum of top agencies Houston Effler and Ogilvy & Mather, Mike's handled blue chip clients, including McDonald's, Jaguar, Hershey's, Duracell and American Express. Mike produced Converse's memorable "Grandmama" campaign as well as EFFIE award-winning work for Kodak and DHL.

Mike joined Dentsu America in November of 2006 as our Chief Creative Officer. With his immense talent, leadership and vision, Mike is helping to revitalize the North American piece of the world's largest agency brand.

Mike and his wife Suzanne live in Connecticut with their children Julianne, Wyatt, Riley and Blake.

Doug Fidoten
President
While other kids were blowing their paper route money on comic books, future Dentsu president Doug Fidoten was devouring ads in BusinessWeek. After graduating from Oberlin College, Doug entered the ad business as a photographer before switching to account management.

During his nearly 14-year tenure at AC&R and Bates, Doug attracted heavy-hitting clients, including Seiko, Maxell and Perkin Elmer. He also guided the Foot Locker brand from a regional retailer to a global powerhouse.

After joining Dentsu nearly ten years ago, Doug headed up the team that created the Canon "Know How" corporate campaign. Under his leadership, Canon surpassed Xerox as the leader in office equipment and PowerShot became America's top-selling digital camera brand. Doug was named the first American president for Dentsu in the U.S. in May 2006.

Still an avid photographer, Doug lives on Manhattan's Upper West Side with his wife Beth, and their 12-year-old twins Jacob and Annie, and Daniel, age 8.

Scott Daly
EVP, Executive Media Director
Scott began his media career 20+ years ago at Hal Riney & Partners in San Francisco under the tutelage of industry legend David Verklin. Since then he has helped numerous companies like GM’s Saturn Cars, Hewlett Packard and Alamo grow through smart, creative media investments.

Scott was a driving force in the creation of Dentsu America's West Coast office. His work for Canon printers helped grow the business from $150 million in sales to over $1 billion in just three years.

In 2003, Scott joined the New York office to head Dentsu America’s media department. One of his many career highlights came in 2006, when he worked with Toyota Motor North America to run the first-ever series of cover ads in The Wall Street Journal. This industry-first earned him elite recognition as a MediaWeek All-Star.

Scott now oversees a team of 20+ media buyers and planners (handling traditional and non-traditional media) on both coasts. Under Scott's guidance, Dentsu's media team has secured several media-only accounts for the agency.

Will Travis
SVP, Business Strategy & Marketing
Will joined us as Senior Vice President of Business Strategy and Marketing in early 2008, through Dentsu’s acquisition of ATTIK, the world-renowned global brand engineering company.

While at ATTIK, Will, the former President, navigated the company’s expansion into foreign markets. He secured a strong foothold in the U.S. opening both New York and San Francisco studio’s, establishing ATTIK as leading creative force through accounts Toyota Scion, Boost Mobile, Levis, Nike, Kodak, MTV, CNN, SoBe, Medtronic, AOL and Sony.

Currently based in New York, Will is charged with expanding the global clientele and voice of the Dentsu America group. Will also motivates those in and out of the industry, with his unique insights on creativity, motivation, youth marketing, new media/digital and entrepreneurship. He has en-lightened thousands in China, Russia, South America, Japan, Europe and North America.

Although Will’s daughters Amelia and Beatrice keep him plenty busy, Will also manages to find time for pushing himself to extreme limits outside the work place. Diving with Great Whites, cycling across Alaska, conquering two of the world’s highest summits in Russia and Antarctica, motor-biking the world’s highest “road” through the Himalayas and high altitude parachuting, offer just a peek.

Mike Parise
EVP, General Manager, Dentsu America LA
Mike Parise, head of Dentsu America’s Santa Monica office, has never been much for rules.

After high school, Mike swapped college for odd jobs, doing everything from mining gunite sand to painting golf balls. Anything so he could live at the beach and surf.

Then he woke up. Did college, grad school and generally got serious about a career in advertising. Working at both big global agencies (Ogilvy, Bozell and FCB) and small creative shops (DGWB, Asher and Colby), Mike gathered a range of experience from toys to tech, local to global, mass to direct, B2C and B2B, and more.

Mike’s unconventional background serves us well at Dentsu America. Whether he’s analyzing a client’s go-to-market plan or walking them through the role of online communities, Mike always gives clients a unique perspective.

Mike has a daughter who breaks no rules attending UC Berkeley, and a son who breaks them all while beating him at video games. Mike also loves motorcycles, and surfs as much as clients allow, sneaking away to remote surf spots in Central America.

Mike is thrilled to head Dentsu’s Santa Monica office, where alternative is normal, and the only rule is the Golden Rule.

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Clients and Brands

Client & Brands	Start Date
ExpressJet Airlines ExpressJet Airlines	N/A
Toyota Motor North America Toyota Motor North America	N/A
HarperCollins Publishers HarperCollins Publishers	N/A
Bandai Bandai	N/A
Chandon Chandon	N/A
American Licorice Company	N/A
Bridgestone Bridgestone	N/A
JVC Jazz Festival JVC Jazz Festival	N/A
aigdirect.com aigdirect.com	N/A
Canon USA, Inc. Canon USA, Inc.	N/A

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	13
Billing > $1M and < $3M	8
Billing > $5M and < $10M	2
Billing < $10M and < $25M	3
Billing < $25M and < $50M	3

Total Gross Media Placed by this Office
$101 - 300 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 30%
National Broadcast: 8%
Digital: 17%
Print: 39%
Out of Home: 1%
Other: 5%

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Types of Services

Service Offering	Revenue

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Industry Experience

Travel | airlines
Entertainment & Culture | motion pictures
Automotive | vehicles
Travel | hotels & resorts
Retail
Telecommunications
Recreation & Sports | toys & games
Food & Beverage | food
Industrial, Manufacturing & chemicals
Technology | communications
Media | publishing
Media | other
Recreation & Sports | sporting goods
Financial services | insurance
Technology | computer hardware & software
Media | broadcasting
Non-profit, associations & public services
Food & Beverage | soft drinks
Financial services | Banking - Consumer
Travel | tourism
Financial services | credit cards
Technology | consumer electronics
Financial services | investments
Home Products | housewares
Restaurants
Business Services & office products
Food & Beverage | alcoholic beverages
Technology | electronics
Apparel & Fashion | footwear
Consumer Services

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