Overview

Company Summary

At Saatchi & Saatchi New York, we are driven by our Nothing is Impossible spirit to create meaningful experiences that build unbreakable bonds with consumers. We have rich history and successful track record in helping brands connect with consumers and build deep loyalty that leads to business growth. We start by applying robust consumer and behavioral data, then take it a step further, spending face time with actual consumers through a proprietary ethnographic approach called Xploring. Here, we glean deep human insights into people’s habits, motivations and values. We put the consumer experience at the heart of everything we do. Our view is digital-first, entirely connected and comprehensively end-to-end. And, through Publicis Groupe’s Power of One model, we have access to expertise at scale, allowing us to execute and deliver any program we dream up, with best-in-class specialists across shopper marketing, PR, experiential, and media planning and buying, to name a few.

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 500+
Total Worldwide: 500+

Andrea Diquez
CEO
A passionate, innovative thinker with significant global leadership experience, Andrea Diquez was recently appointed CEO of Saatchi & Saatchi New York, after most recently serving as President. In this new role, she will continue her leadership on P&G, one of the agency’s most important clients.

Prior to her role in New York, Andrea served as CEO of Saatchi & Saatchi Mexico, where in just two years she successfully doubled the agency's business and led them to win 3 Cannes Lions and 3 Effies.

Ms. Diquez began her career at Conill, Saatchi & Saatchi’s Hispanic arm in the US, where she worked on major brands, including Reynolds Metal Corporation, Tylenol, Prudential, Church’s Chicken, Sunny D, Gain, Olay, Tide, Pampers and Toyota.

Born in Caracas, Venezuela, Andrea makes a point to hire people who make her laugh.

Daniel Lobaton
Chief Creative Officer
Daniel Lobatón was recently named Chief Creative Officer at Saatchi & Saatchi NY after serving three years as Executive Creative Director at the agency overseeing work on Tide.

Originally from Peru, Daniel has been recognized in “Adweek Top 100 Creative List” as well as “AdAge Creative’s You Need to Know” mainly for his role as Creative Director on “It’s a Tide Ad”, the iconic P&G Super Bowl takeover that has been recognized with a Film Grand Prix and Titanium Cannes Lions, as well as a Grand Effie and Creative Effectiveness Lion.

Daniel has also worked on various follow up Tide campaigns including #LaundryNight, a branded content collaboration between the NFL and NBC Universal, which Adweek included in its list of “Top Brand Stunts and Innovations of 2019” as well as this year’s latest Super Bowl effort for the brand.

In the past, Daniel has been a part of Ad Age A-List Agencies in across the US.

At Austin-based multicultural shop Latinworks he was Creative Director for clients such as AB Inbev, Chevrolet, Mars Chocolate and Major League Baseball.

Daniel then joined VML Kansas City as the agency transitioned from digital shop to agency of record for Wendy’s, and was named Creative Director for integrated projects across all media for the fast food brand.

Early in his career, Daniel worked at Y&R at both the Lima and Paris offices where he worked on a variety of clients including Toyota and Colgate-Palmolive.

Elaine Barker
MD, Operations

Christine Prins
Chief Marketing Officer
Christine Prins joined Saatchi NY in October 2014 from kbs+, where she was most recently Chief Growth Officer. Throughout her six-years at the agency she built and ran the new business department helping attract key clients such as BMW, Vanguard, HomeGoods, American Express, Harman Kardon, and Bank of Montreal, among many others. Christine had previously held various new business positions at Publicis USA leading up to her stint at kbs+.

Prior to jumping into agency new business, Ms. Prins spent several years at a merchant services startup where she managed marketing and sales as well as day-to-day operations and customer service.

Originally from Miami, Christine is fluent in Spanish and holds a BS in Marketing from the WP Carey School of Business at Arizona State University. She is an active member of the 4A’s agency new business committee and lives in Manhattan with her husband.

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Clients and Brands

Client & Brands	Start Date
Invisalign	10-15-2019
USAA	01-01-2016
Sun Communities Abreva, Volteren, Innovation	05-15-2020
American Student Assistance	01-01-2018
Women in Film	01-01-2019
The Bouqs Co Walmart	09-01-2020
National Down Syndrome Society	01-01-2017
Island Hotel Company Atlantis, The Cove	01-01-2018
Procter & Gamble Always, Bounty, Charmin, Head & Shoulders, Luvs, Olay, Oral B, Pampers, Tide	01-01-1921
WNBA	11-15-2020

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office
National Broadcast: 30%
Digital: 30%
Print: 20%
Other: 20%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	30
Digital/Interactive | Mobile and Wireless	10
Digital/Interactive | Blogging Discussion Forums, Community Building	10
Design	10
Direct Marketing	10
Health Care	10
New Product Development	5
Digital/Interactive | Website Development, Hosting, Monitoring	5
Multicultural | Hispanic/Latino	5
Event Marketing	5

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Industry Experience

Cosmetics, perfumes & toiletries
Travel | tourism
Government | military & defense
Financial services | credit cards
Education
Appliances
Food & Beverage | alcoholic beverages
Financial services | insurance
Automotive | aftermarket
Home Products | housewares
Business Services & office products
Restaurants
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Luxury & Imported products
Travel | airlines
Technology | computer hardware & software
Household Supplies
Apparel & Fashion | apparel
Food & Beverage | pet food
Technology | consumer electronics
Non-profit, associations & public services
Travel | hotels & resorts
Technology | electronics
Technology | .com business
Apparel & Fashion | jewelry & accessories
Consumer Services
Healthcare | direct to consumer (DTC)
Food & Beverage | soft drinks
Travel | automobile rental
Retail
Food & Beverage | food
Financial services | investments
Government | economic development
Home Products | home furnishings
Automotive | vehicles
Telecommunications
Financial services | Banking - Consumer

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