Overview

Company Summary

GPJ is the world’s #1 experience marketing agency. We power brand experiences by creating great ideas and bringing them to life through integrated experiential programs that leverage online, digital, mobile and physical brand interactions. Clients in technology, automotive, healthcare, consumer goods, finance and other industries rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, the leading independent engagement marketing solutions network (www.project.com).

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Staff

Total Number of Employees

Office Employees: 500+
Total US: 500+
Total Worldwide: 500+

Chris Meyer
CEO
Chris Meyer is CEO of George P Johnson, the world's leading experience marketing agency. He has extensive experience in building world-class teams and agencies that deliver award-winning physical anddigital experiences and integrated marketing programs for premier brands across the globe. Chris joined GPJ in 2000 through the acquisition of Conference Planners, where he was CEO. Prior to becoming CEO at GPJ, Chris had several senior executive roles within the agency. He has also held leadership positions with INXPO, a leading online communications platform and with Westin Hotels & Resorts. At INXPO, Chris was instrumental in the packaging and production of virtual events featuring both on-demand and live streaming content for use in marketing, corporate training and internal meetings. He also developed partnerships that propelled INXPO to develop hybrid (live and virtual/streaming) programs for leading brands like Cisco, SAP, TechTarget and UBM.Chris is a graduate of Cornell University, School of Hotel Administration. An active outdoorsman, Chris enjoys skiing, boating and adventure sports. He and his wife and two children residein Northern California.

Fiona Bruder
President, GPJ Americas
Fiona is a seasoned marketing executive with more than 20 years of global experience leading teams in the development of integrated marketing experiences. She has been with George P Johnson for over 15 years where she has created, produced, managed and optimized event portfolios for some of the world's leading brands. She has responsibility for managing the IBM global account and their global demand generation event portfolio consisting of 10,000 plus events. She is accountable for providing a globally consistent, integrated approach to deliver “on-brand”creative and physical/online experiences aligned to her client’s marketing objectives while driving operational efficiencies. She manages a global team of marketing experts in over 34 countries around the world responsible for all aspects of account management, event strategy/planning and portfolio optimization, creative and experience design, event management and delivery.

Fiona has worked across the globe, helping clients, including IBM, to open new markets as well as defend and expand their position in existing markets. She holds a BA in Economics from Fordham University and an MBA from the Fordham Graduate School of Business Administration.

Paolo Zeppa
EVP, Client Success
Paolo oversees our San Francisco and West Coast offices, transforming event disciplines into best-in-class experience marketing organizations.In his role he leads comprehensive change management initiatives that optimize event marketing strategies ensuring alignment of programs to real business objectives and maximizing results. In previous roles, he has been Senior Vice President of Strategy & Planning. Paolo embodies strategy, innovation and thought leadership – not just with his clients, but internally with his team.

Brian Neville
EVP
Recognized industry leader with over twenty-five years experience developing and implementing integrated marketing campaigns for the world's leading brands. Highly skilled in strategic planning, organizational management, consensus building and fostering a collaborative environment that facilitates respect, innovation and growth.

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Clients and Brands

Client & Brands	Start Date
Cisco Cisco Events	01-02-2001
Google Google Events	01-02-2017
Honda / Acura Auto Shows and Activations	01-02-1990
Salesforce.com Dreamforce and related events	01-02-2009
Stellantis Auto Shows and Activations	01-02-1950
Nissan / Infiniti Auto Shows and Activations	01-02-1992
IBM IBM	01-02-1996

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing > $1M and < $3M	5
Billing > $3M and < $5M	12
Billing > $5M and < $10M	10
Billing < $10M and < $25M	10
Billing < $25M and < $50M	5
Billing > $25M	4

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Event Marketing	80
Marketing Data Analytics	10
Digital/Interactive | Mobile and Wireless	10

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Industry Experience

Food & Beverage | soft drinks
Technology | computer hardware & software
Food & Beverage | alcoholic beverages
Automotive | vehicles
Healthcare | medical products
Financial services | insurance
Aerospace
Technology | electronics
Gasoline/Petroleum
Technology | communications
Apparel & Fashion | apparel
Technology | consumer electronics
Financial services | Banking - Consumer
Apparel & Fashion | footwear
Business Services & office products
Industrial, Manufacturing & chemicals

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