Overview

Company Summary

Mower is focused on integrating digital-enabled and data-driven marketing tools in all client campaigns, with breakthrough creative and sophisticated public relations and public affairs programs to build awareness, shape perceptions and drive actions that build brands and generate sales. As one of America’s largest privately held full-service advertising and marketing agencies, Mower brings something special to the brand-building table: true independence. This creative freedom gives us the flexibility to assemble the right team for your challenge. From strategic planning to SEM, PR, video, social, digital marketing and fully integrated campaigns, our agency does it all. At Mower, we build brands. We also build friendships. It’s a simple philosophy, really. Something we call Brand as Friend(R). By positioning your brand not just as a product or service, but as a friend, we help you develop powerful bonds that can last a lifetime. By focusing marketing on three pillars of friendship — affection, relevance, and trust — we help brands develop that same kind of special relationship with audiences.

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Staff

Total Number of Employees

Office Employees: 101-200
Total US: 101-200
Total Worldwide: 101-200

Eric Mower
Executive Chairman
Experience
Eric serves as EMA’s senior strategic and tactical counselor and guides the agency’s overall policies, standards and practices. Eric was an early advocate of integrated marketing communications and mastered the art of being an advertising, sales promotion and public relations practitioner early in his career. During the last 45 years, the agency has grown from a staff of four to nearly 250 professionals, and capitalized billings from less than $1 million to more than $236 million. His advertising experience encompasses a wide range of B2C and B2B programs. And his public relations experience includes crisis and issues management, corporate culture and senior executive counseling.

Education
BA, MA, Syracuse University

Affiliations
• Member, Governor’s “New York Open for Business” Advisory Council
• Board of Directors and Vice Chair, The Business Council of New York State
• Director-at-Large and Chair, Government Relations Committee, American Association
of Advertising Agencies (4A’s)
• Chair, Advertising Self-Regulatory Council (ASRC)
• Director, PRO-AD PAC
• Past President, International Network of Independent Advertising Agencies (IN)
• Life Trustee, Syracuse University
• Member, S.I. Newhouse School of Public Communications Advisory Council
• Founding Chair, Erie Canalway National Heritage Corridor Commission
• Leadership roles in numerous civic and cultural organizations

What it all means to you
“With 45+ years of professional experience, I have knowledge, perspective, judgment and maturity. I am an effective counselor to both agency and client teams and I have a high batting average in problem solving and communications program success. I listen to what others say, always speak with candor, and never stop caring about the work our clients entrust to my organization and to me.”

Stephanie Crockett
President and Chief Executive Officer
Stephanie is responsible for growth, planning, culture and leading all external activities of the Agency. She also leads the Client Leadership team at Mower as well as the agency’s Energy & Sustainability practice. Drawing on her degree in environmental studies and extensive experience in energy—not to mention her 20+ years in marketing and communications. Stephanie leads client engagements for all key energy accounts. Through her work with clients like National Grid, FirstEnergy, Exelon, Avangrid, LG and NYSERDA, Stephanie has led multidivisional complex lead-generation and nurturing programs. Stephanie is very active in the advertising and local community. She currently serves as a Panel Member of the BBB National Advertising Review Board (NARB), as well as the American Association of Advertising Agencies (4A’s) New York State Council. She is Immediate past chair of the United Way of Central New York Board of Directors and is a Board Member for CenterState CEO. Stephanie is a member of the global Women Presidents Organization and is a prior recipient of 40 Under 40, Women in Business and Distinguished Sales & Marketing awards. Stephanie presents at marketing and energy conferences including the Association of National Advertisers (ANA) Masters of B2B Marketing, the Business Council of New York State Environmental Conference, Chartwell’s Energy Marketing and Customer Service Conference, ENERGY STAR® and B2B LeadsCon. Stephanie also regularly presents on empathic leadership and diversity in the workplace.

Doug Kamp
Chief Creative Officer

Douglas Bean
Vice Chairman, Chief Brand Officer
As Vice Chairman/Chief Brand Officer, Doug has overall
responsibility for the agency’s
growth strategy. Doug brings extensive experience in financial
services and healthcare and has directed brand strategy
and communications programs for clients such as:

-National Fuel
-Northwest Bank
-Novant Health

Active in the Western New York community, Doug is on the boards of the Buffalo Philharmonic Orchestra, the Buffalo Niagara Partnership, the Darwin Martin House, and the UB School of Management.

Education
BA, Kenyon College
MA, Dartmouth College
MBA, State University of New York at Buffalo

Affiliations
-Member, Upstate New York Council, American Association of Advertising Agencies
-Director and Past Chair, Dean’s Advisory Council, University of Buffalo School of Management
-Adjunct Faculty , School of Management, University at Buffalo


What it all means to you...
"We've built our brand promotion practice on driving activity, not just changing attitudes. So when I problem solve with you and develop a strategy, I'll focus on programs and initiatives that not only shape beliefs, but change behaviors. You need and deserve that kind of accountability."

Chris Steenstra
Chief Administative Officer

Rick Lyke
EVP- Managing Director, PR and PA

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Clients and Brands

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	213
Billing > $1M and < $3M	1
Billing > $3M and < $5M	2

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office
Local Broadcast: 48%
Digital: 19%
Print: 26%
Out of Home: 7%

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	57
Public Relations	18
Brand Consulting	8
Digital/Interactive | Website Development, Hosting, Monitoring	5
Digital/Interactive | Search Engine Marketing	5
Media Buying	4
Media Planning	3
Marketing Data Analytics	0
Business-to-Business	0

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Industry Experience

Government | political
Technology | .com business
Travel | airlines
Travel | hotels & resorts
Sustainability
Healthcare | managed care
Automotive | vehicles
Healthcare | medical products
Real Estate | buildings & construction
Business-to-Business (B2B)
Energy | Electric/Renewable/Alternative
Gambling | casinos
Technology | computer hardware & software
Professional Services (accountants, consultants, lawyers)
Travel | tourism
Non-profit, associations & public services
Business Services & office products
Financial services | Banking - Consumer
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Financial services | Banking - Commercial
Healthcare | assisted living
Home Products | Home Improvements (hardware, paint, plumbing, gardening)

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