Overview

Company Summary

MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment, and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage. MAGNA harnesses the aggregate power of all IPG media investments to create leverage in the market, negotiate preferred pricing, and secure premium inventory to drive maximum value for our clients.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 51-100
Total Worldwide: 201-500

David Cohen
President, North America
Innately driven to push boundaries and challenge the status quo, David heads MAGNA’s North America business driving investment, intelligence and innovation in his role as President. David has helped to set the vision and remit for MAGNA, which is to use best-in-class marketplace and audience intelligence to decision more quickly and execute with greater precision, efficiency, and effectiveness.

David has been with IPG Mediabrands since 2001, when he launched the digital practice at UM as Interactive Media Director. A year later, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the agency. In 2006, David was named U.S. Director of Digital Communications. He was promoted in 2011 to Global Digital Officer, and then elevated in 2013 to Chief Investment Officer.

David has been recognized as a “Media All-Star” by Adweek, one of the “Adweek 50” in 2012 and an “Online All-Star” by Media Magazine.

David served as the Chair of the 4A’s Digital Marketing Committee from 2009-2012, He serves on the IAB Video and Advisory Board, the Global Board of I-COM (International Conference on Media Management) and numerous advisory boards, including Google, AOL, Yahoo, and the Chairman’s Advisory Board of the MPA (The Association of Magazine Media).

Outside of work, David enjoys spending time with wife and two daughters. A self-described gadget-guy and fitness fanatic – he can talk for hours about training tips and the latest in high-tech exercise gear.

Dani Benowitz
EVP, Strategic Investment
As Director of Investment in the U.S., Dani will lead MAGNA go-to-market proposition, working with MAGNA'S intelligence and forecasting teams, and in close partnership with Mediabrands’ agency-based investment teams.

Prior to joining MAGNA, Dani was the EVP, Managing Partner, Integrated Investment at UM.

Dani joined UM as VP, Supervisor in April 2003 working on Johnson & Johnson’s TV AOR. Over the past twelve years her role has evolved from securing pricing efficiencies to developing strategies for multi-platform integrated communications efforts and increasing pricing advantages. Dani was promoted to EVP, National Broadcast in September 2009. Her role has since redefined itself to include strategic oversight of all media channels including digital and print; providing strategic input for Hershey, BMW, ExxonMobil, USPS, Heinz, U.S. Army and Ignite Restaurant Group. Dani has delivered results for her clients that are anything but traditional including moving clients upfront cycles from broadcast year to calendar, designing media partnerships that break the mold, testing new forms of data-driven media buys as well as ensuring her clients receive the best efficiencies in the marketplace.

Dani’s career in the media industry spans 21 years and includes three years of TV sales experience selling six different syndicated properties for Studios USA. She has also held positions at Mindshare, J. Walter Thompson and Grey where she worked on a variety of clients including Warner Lambert, Sprint, DeBeers, Domino’s Pizza, Warner Bros. and Block Drug.

Vincent Létang
EVP, Global Market Intelligence
Vincent Létang joined MAGNA in July 2011 as EVP, Director of Global Forecasting.

Vincent oversees the organization’s market research, forecasting, strategy and advisory services. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising spending in 70+ countries, with 5-years forecasts), the Media Economy Report, the quarterly US Advertising Forecasts and the new Programmatic Report. MAGNA has been the reference for monitoring and forecasting US ad market trends for more than 30 years. MAGNA's advertising forecasts are regularly used and quoted by Wall Street financial analysts.

A leading expert in media economy and the global advertising market for nearly two decades, Vincent joined MAGNA after spending six years as Head of Advertising Research for IHS Screen Digest in London. He launched “Advertising Intelligence,” an online service focusing on global television and digital advertising market trends. His team was responsible for monitoring and forecasting advertising sales, assessing the impact of economic, technological, regulatory, and media consumption changes on advertising revenues across all media. In 2010, Vincent and Screen Digest were chosen by the Interactive Advertising Bureau (IAB Europe) to become their market research partner for the completion of the Adex report on online advertising trends across Europe. In 2006, Vincent also managed the seminal Screen Digest study leading to the report published by the European Commission – “Interactive content and convergence: Implications for the Information Society.”

Before joining Screen Digest in 2005, Vincent was a senior consultant in the media practice in BIPE Consulting in Paris for six years. He was in charge of “Ad Barometer,” an annual international survey of advertising trends, commissioned by Lagardere, the leading magazine publisher.

Vincent has been invited to speak on industry trends in more than 20 international conferences on media and advertising, and regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including The Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc.

Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris. He’s married and a father of two, and lives in New York City.

Vincent Paolozzi
EVP, Innovation
Vin Paolozzi is the EVP, Innovation for MAGNA. He is responsible for developing strategic relationships with leading media, data and technology companies that drive solutions for IPG clients. He is also responsible for working with IPG agency leads to analyze client buying practices and recommend strategies that create programmatic and automated solutions.

Vin has over 15 years of experience and is a true thought lead in the digital and automated media space. He has a unique background with extensive knowledge in programmatic and automated media, monetization strategy, sales management and digital operations.

Charles Godbold
Global Director of Media Intelligence Systems
Charles leads a dedicated team of specialists at MAGNA who help analyze our investments through our proprietary tool, MagnifIQ. This is a critical discipline, with the increasing amounts of data and the need for flexibility to adapt to the rapidly changing marketplace. Charles pioneered media auditing and benchmarking in Asia Pacific and Co-Founded the first media audit service in Australia. He has built and successfully transitioned numerous companies in his media analytics & data modeling career.

Michelle Aragon
VP, Business Solutions
In this newly created role, Michelle’s primary focus is on building the MAGNA brand and business. Having held management roles at MRM//McCann and Constellation Brands, she brings well-rounded experience in the areas of strategic direction, business development, operations and marketing. Michelle has a passion for making a difference in the industry and community, serving as She Runs It Executive Achievement Committee Co-Chair, John A. Reisenbach Foundation and the Friends of Mount Sinai Board of Directors.

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