Overview

Company Summary

At TBWA\CHIAT\DAY, we have always strived to make work that connects deeply with people through an understanding of brands and why they exist. To do this, we have always believed that one must unlock the soul of a brand and, in turn, its humanity. Being more human is a promise to ourselves as a company as well as a contract we enter into with the brands we love to work with. It is a promise that we will all walk in open-minded, curious, challenging and, above all else, caring. Caring about the work we create and the people we create it with.

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Staff

Total Number of Employees

Office Employees: 201-500
Total US: 500+
Total Worldwide: 500+

Erin Riley
President
To put it simply, Erin believes in purposeful strategy and bold creativity. From the beginning, cutting her teeth at BBH New York with brands like Johnnie Walker, Axe and Ally Bank, she’s spent a career dedicated to innovative, results-driven work. She’s banked invaluable time in both agency and start-up cultures, mostly recently working on the client side at San Francisco–based retailer Old Navy as VP of Marketing and Brand Engagement. Prior to that, she led global marketing for Cole Haan, where she’s credited with developing brand-defining, cross-platform work. And as Brand and Communications Director for BBH’s ZAG, she fostered brand invention and consulting ventures, specializing in inventing and launching brands for equity. Erin is truly a multifaceted marketer with the talent to build salient, enduring brands. And now, with 15 years in the game, she’s found her home at TBWA\Chiat\Day.

Stephen Butler
Creative Chairman
The author of our saying “Be more human (and if in doubt) be more dog,” Stephen has had a huge impact on both the work and culture of the agency. His brave, groundbreaking and unforgettable ideas have helped to push our creative boundaries. He is also a magnet for top talent and 21st-century brands looking to find their emotional center and make a lasting impact on culture. Stephen comes to us from Mother London, where he managed award-winning campaigns for Stella Artois, Coca-Cola, IKEA, Orange, Match.com, Gucci, Elton John AIDS Foundation, Unilever and the British government. Prior to Mother, Stephen was a CD at BBH London on Levi’s. Originally from Cape Town, South Africa, Stephen also worked for Condé Nast in London as an Art Director on both British Vogue and British GQ.

Nick Barham
Global Chief Strategy Officer
Nick leads a diverse strategic department that keeps the agency connected to contemporary culture and delivers insights and understanding for our brands. He has been instrumental in rolling out the next chapter of Disruption and Disruption Live across the global TBWA network, which has expanded our ability to track and respond to cultural triggers and create right-time impact. Before joining TBWA, Nick was Planning Director of Wieden+Kennedy Shanghai before becoming Global Director of W+K Tomorrow in Portland, where he led a team responsible for creating new revenue and working models, with a focus on sustainability and emerging technology. Brand experience includes Nike, Coca-Cola, Target, Converse, Nokia, the Gates Foundation and EcoDistricts. Now based in Venice, Nick enjoys the LA lifestyle with his dog Churro.

Neil Barrie
Chief Strategy Officer
Neil’s experience is nothing short of impressive - from consumer tech to music and financial services, he’s found a real passion working for some of the most exciting brands in the world. Beginning at BBH London, he spent four years as partner and Strategy Director at ZAG, leading the ventures and innovation division with an eye on consumer-tech branding. Here, he did everything from developing new mobile music platforms for Universal to building a wearable smart camera for Microsoft. Over his career, he’s been lucky enough to work with top global brands like British Airways, Skype, Barclaycard, British Telecom and Mercedes-Benz. Today, Neil can be found at TBWA\Chiat\Day continuing to chase his passion for smart strategy-driven work.

Tanya LeSieur
Chief Production Officer
At a time when creative output is at the forefront, Tanya’s arrival brought both an amazingly talented individual as well as a crucial new role within our agency. She is helping us rebuild a world-class idea factory and bring our maker culture to life with world-class creative output. Tanya comes to us with over 15 years of integrated production experience, including stints at Saatchi & Saatchi and Goodby, Silverstein & Partners. She helped both agencies build out their digital, technology, content and production teams and helped create and launch work for Netflix, TiVo, Sprint, AT&T Wireless and Pacific Bell Wireless. She has two dogs, Liz Lemon and Ted Baxter, and is happy to be back in Los Angeles.

Karin Schaer
Executive Director of Marketing & Biz Dev
As one of the first people new clients meet, Karin plays a key role in TBWA\CHIAT\DAY’s continued growth. A “business matchmaker” of sorts, she’s developed a sixth sense for determining how the agency can best partner with current and potential clients. Karin has the rare distinction of working on practically every account in the building, contributing to well over $2 billion in new business. But more importantly, she’s helped the agency establish meaningful and lasting relationships with brands that share the agency’s desire for bold, disruptive work. Karin also oversees all of the agency’s marketing and communication efforts. Karin plays an active role in the greater advertising and marketing community as well — serving as a member of the 4A’s West Coast New Business Committee, 4A’s New Business Task Force, Omnicom’s CLOSE+ Leadership Committee and thinkLA’s Board of Directors.

Barbara Overlie
Chief Financial Officer
Barbara holds what could be the toughest job in the agency. As CFO, she is responsible for keeping us responsible moneywise. No easy feat with a bunch of creative types running through the halls. But somehow she manages to keep our financial machine well oiled. Whether its balancing budgets, negotiating contracts or making sure we can afford to hire the best and brightest, Barbara does it all with effortless grace. Of course she’s had lots of practice, first joining us 26 years ago. She’s seen us grow from humble beginnings to our present success. And she got big plans to keep our pirate ship on the right course.

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Clients and Brands

Client & Brands	Start Date
Airbnb	01-01-2014
Grammys	01-01-2007
Principal Financial Group	01-01-2005
Nissan	01-01-1987
Apple	01-01-1997
Henkel	01-01-2014
Buffalo Wild Wings	01-01-2014
Netflix	01-01-2015
Gatorade	01-01-2008
Intel	01-01-2016

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue

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Industry Experience

Consumer Services
Travel | tourism
Food & Beverage | soft drinks
Retail
Technology | computer hardware & software
Financial services | credit cards
Entertainment & Culture | amusement parks
Food & Beverage | alcoholic beverages
Automotive | vehicles
Financial services | insurance
Financial services | Banking - Consumer
Recreation & Sports | sporting goods
Financial services | investments
Home Products | home furnishings
Food & Beverage | pet food
Technology | consumer electronics
Travel | hotels & resorts
Restaurants
Apparel & Fashion | apparel
Travel | airlines
Food & Beverage | food
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories

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