RP3 Agency

Last Modified: 04-02-2024

http://www.rp3agency.com
Ownership: Privately Held
Size: 0-50

Overview

Company Summary

RP3 is a proudly women-owned, independent full-service creative agency that seeks the good inside every brand. At every stage of development, from connections to strategy, to technology and creative, we push creative thinking and integrated communications to solve unique business challenges and build trust. Founded in 2009 by Beth Johnson, RP3 has grown into one of the Mid-Atlantic region’s most respected creative agencies. We believe that brilliant creative comes from brilliant strategy, and we work tirelessly to build a culture of curiosity at RP3 that values talented people, great ideas and solid business results. We’re fortunate to work with a variety of forward-thinking clients who are as passionate as we are about creating opportunity for their organizations, their customers, and their stakeholders. Our client portfolio includes ABC Fine Wines & Spirits, Children's National Hospital, Giant Food, Hilton, Long & Foster, Marriott, the Military Traumatic Brain Injury Initiative, Norfolk Southern, the University of Maryland, the Vision Council, the Washington Area Women's Foundation, and others. While we choose not to specialize in any particular category, our collective experience runs especially deep in the Education, Financial Services, Food & Beverage, Health & Wellness, Hospitality, Non-Profit, Real Estate, Retail, Sports, and Transportation industries.

Contact

4550 Montgomery Avenue
Bethesda, MD 20814
P: 301-718-0333
F: 301-718-9333

Ingrid Vax
Head of Business Development
[email protected]

Offices

Headquarters
4550 Montgomery Avenue
Bethesda, MD 20814
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Global Service Capabilities

Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Beth Johnson
Founder & CEO
Beth is a proven leader with a solid track record of building business opportunities. She founded RP3 from the ashes of another agency that closed abruptly, causing an unimaginable disruption to client work and employee livelihoods. But rather than let this turn of events leave her team or clients aimless and out of luck, Beth made the bold choice to start her own agency and attracted Norfolk Southern as one of its first clients. Her grit, resilience, and passion kept client work on track and set the stage for the solution-oriented, creative, and determined culture that continues today. A trailblazer for women in the advertising industry, Beth serves as an active member of the Young Presidents’ Organization and the Girl Scouts Women’s Advisory Board. Her commitment to empowering the next generation  of women leaders helped name her one of the Washington Business Journal’s Women Who Mean Business.

Nick Teare
Executive Director of Client Services
Nick has more than 20 years of marketing and communications experience with a notable focus on hospitality and financial services. Before joining RP3, Nick served as Vice President of Global Brand Marketing for Marriott International and Senior Director of Global Brand and Field Marketing for The Ritz-Carlton Hotel Company. In addition to his in-house client work, Nick led the agency team account for HSBC’s domestic rollout of a global brand campaign, including creative and media plan development. Throughout his time at RP3, Nick has worked closely with CityCenterDC, Children's National Hospital, EagleBank, Giant Food, Guiding Stars, Long & Foster, Norfolk Southern, and the University of Maryland, among others. He oversees all client relationships, ensuring alignment on and adherence to scope, timeline, and budget and the delivery of top-quality work.

Maja Husar
Head of Stratgy
Maja brings nearly 20 years of experience as a global marketing strategist. Her arsenal of market research methodologies and behavioral science demystifies consumer behavior. Prior to joining RP3, Maja served as Director of Consumer Insights for PwC China, the Vice President of Research for Alexander Baggage, and a Senior Researcher for BBDO. Maja uses in-depth research and measured insights to evaluate diverse target audiences and identify the most appropriate channels and platforms to reach them. She collaborates with the creative team to develop compelling messaging and visuals that resonate with campaign objectives and client goals, teaming with our Head of Media to monitor and evaluate campaign performance, make necessary adjustments, and optimize impact.

Jacqui Hannigan
Head of Media
Jacqui has twenty plus years of integrated and digital-only marketing & advertising strategy, planning, and execution, including mobile, voice, social, SEM, display, email, behavioral, and content strategy. Jacqui also has rich experience with meaningful measurement, testing, and reporting.

Noah Mooney
Head of Design
Noah is a multi-disciplinary designer from the Midwest with a fiery passion for design, branding, and helping others problem-solve. He has eight plus years of experience in design system building, creative content creation, and brand identity development. With creativity, calculated strategy, and a positive, can-do attitude, Noah helps clients and team members achieve their goals. Prior to joining RP3, he worked as a Senior Designer at Fathom Creative and a Brand Designer at Conservation International. He leads the development and delivery of impactful and effective design assets. He is our lead graphic designer and an integral contributor to our creative team, delivering eye-popping work for a wide variety of clients. Noah uses data-driven insight to develop attention-grabbing design assets that resonate with target audiences and deliver on client KPIs.

Ingrid Vax
Head of Business Development
With over three decades of experience in advertising and business development, Ingrid stands out as a seasoned and accomplished professional. Throughout her career, she has been a driving force for growth, generating over $75 million in new business revenue and client partnerships. Ingrid is currently Head of Business Development at RP3, a strategically-led creative agency in Bethesda, Maryland. Before joining RP3, Ingrid served as Director of Client Partnerships at Bullhorn Creative, a branding agency dedicated to helping purpose-driven clients tell their stories. She also served as President and Director of Business Development at Spurrier Group, a woman-owned media planning and buying agency in Richmond, Virginia. Earlier in her career, Ingrid held leadership roles at Sallie Mae, Chevy Chase Bank (now Capital One Bank), and Volvo Cars of North America.

Clients and Brands

Client & Brands	Start Date
ABC Wine & Spirits	09-16-2020
Hilton Supply Management	11-12-2019
Atlantic Union Bank	01-01-2024
EagleBank	10-01-2020
Amtrak	12-11-2023
Air Force Band	01-01-2022
Military Traumatic Brain Injury Initiative	03-01-2023
North Carolina Railroad	07-01-2023
University of Maryland Global Campus	08-01-2023
University of Maryland	12-01-2021
Clarice Smith Center for the Performing Arts	06-01-2023
Guiding Stars	05-01-2022
CityCenterDC	08-01-2021
Hilton Worldwide	05-01-2022
Marriott International	06-01-2018
Hay Adams Hotel	08-01-2019
Appalachian Trail Conservancy	10-01-2023
Washington Area Women's Foundation	10-01-2015
Children's National Hospital	06-01-2019
The Vision Council	01-01-2019
Freedom Forum	02-01-2021
Norfolk Southern	12-01-2009
US Navy	05-01-2021

Billings & Revenue

Billing / Revenue Ranges Number of Clients
Billing < $1M and/or Agency Revenue < $200K 3
Billing > $1M and < $3M 3
Billing > $3M and < $5M 4
Billing > $5M and < $10M 4
Billing < $10M and < $25M 1

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	3
Billing > $1M and < $3M	3
Billing > $3M and < $5M	4
Billing > $5M and < $10M	4
Billing < $10M and < $25M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 20%
National Broadcast: 15%
Digital: 50%
Print: 10%
Out of Home: 5%

Types of Services

Service Offering Revenue
Advertising - General Market/ Traditional 32
Media Buying 21
Media Planning 10
Brand Consulting 10
Digital/Interactive | Website Development, Hosting, Monitoring 10
Design 10
Digital/Interactive | Mobile and Wireless 5
Digital/Interactive | Search Engine Marketing 2

Service Offering	Revenue
Advertising - General Market/ Traditional	32
Media Buying	21
Media Planning	10
Brand Consulting	10
Digital/Interactive \| Website Development, Hosting, Monitoring	10
Design	10
Digital/Interactive \| Mobile and Wireless	5
Digital/Interactive \| Search Engine Marketing	2

Industry Experience

Agency Profile