Overview

Company Summary

We have a simple philosophy: Never underestimate the underdog. After all, challenger brands may not be the top dogs in their categories, but they're resourceful. And they have the heart, guts, and desire to take on that top dog. That’s where LOOMIS comes in. We challenge underdogs to think differently and find new ways of doing things. We help them find their voice, and make sure they’re heard. And we urge them to blaze trails the top dogs won’t, or simply can’t, to make sure they stand out from the pack. Underdogs inspire us. LOOMIS exists to help them win. Our experience spans many different categories, but we are especially deep with restaurant, retail, healthcare, and franchise-based clients.

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Staff

Total Number of Employees

Office Employees: 51-100
Total US: 51-100
Total Worldwide: 51-100

Mike Sullivan
President & Partner
As our agency president, Mike is our alpha, leading our pack with over 30 years of experience in the agency business.

Mike began his career with formal training in strategic planning while at J. Walter Thompson, before going on to amass considerable experience guiding strategic efforts for a wide variety of clients across a broad spectrum of industries. Before coming to LOOMIS in 2001, Mike led successful agencies, one earning ADWEEK Magazine recognition as “The Hottest Shop in the Southwest” for two consecutive years. Today, he oversees all agency disciplines at LOOMIS, which was honored in 2016 as “Small Agency of the Year” by Crain’s ADVERTISING AGE Magazine. As a leader, Mike focuses on building the kind of company that delivers peak career experiences for his talented team. LOOMIS has earned a spot on The Dallas News and Dallas Business Journal “Best Places to Work” lists for five consecutive years.

Mike is a lifelong motorcycle enthusiast, enjoys travel near and far, and he loves his Texas A&M Aggie football. For Mike, Nirvana is participating in any of these activities with his family.

MIKE’S SPECIALTIES: COMMUNICATIONS STRATEGY DEVELOPMENT & PLANNING, BRAND DEVELOPMENT

Julie Ondrusek
Director of Client Service & Partner
As one of the first LOOMIS team members, Julie brings a considerable aptitude for analysis and process engineering to her role as director of client services.

After graduating first in her marketing program with a math minor from Texas Tech University, Julie began her career by conducting customer satisfaction research studies for clients such as AT&T, Texaco, and Checkmate. After joining LOOMIS in 1991, Julie worked to refine the agency’s approach to impact measurement and is credited with the development and implementation of a powerful enterprise work flow and project management system that serves as a point of distinction among the agency peer set. Julie brings an extensive mix of disciplines to every client: strategic planning, media planning and buying, promotions and operations. As director of account service, her responsibilities include account planning, the development and implementation of advertising and marketing plans, as well as the career development for the account service group.

She is the proud mother (and step-mother) of three amazing kids, considers cooking her therapy, and believes travel is a necessity to learn (and get outside one’s bubble). Oh, and hockey is the best sport.

JULIE’S SPECIALTIES: COMMUNICATIONS PLAN DEVELOPMENT, MARKETING RESEARCH, ACCOUNT MANAGEMENT, CAMPAIGN MANAGEMENT

Tina Tackett
Executive Creative Director
As executive creative director, Tina leads, inspires, and designs effective, award-winning creative for our clients. She is best at elevating the overall level of creative work on a consistent basis, continually improving the look and feel of what LOOMIS does for their clients across the board.

Before joining the creative team at LOOMIS, Tina sharpened her skills as a senior art director at The Wittmann Group and honed her production and publishing skills at Beckett Publications where some of her accomplishments included art directing eight national sports magazines and several high-profile books (for professional athletes such as Tiger Woods, Michael Jordan, Wayne Gretzky, and Cal Ripken Jr.). Tina earned distinction in the Dallas advertising community when she was awarded the prestigious Eagle Award for best art director by the Dallas Advertising League.

Tina graduated from the University of North Texas with a degree in marketing and advertising. She is also a professional photographer, enjoys spending time with her daughter, and has a strong passion for live music.

TINA’S SPECIALTIES:
CREATIVE STRATEGY, CONCEPT DEVELOPMENT & ART DIRECTION,DESIGN, TELEVISION PRODUCTION, PHOTOGRAPHY

Josh Whitaker
Director of Digital Strategy & Partner
Josh is a competitor with an entrepreneurial spirit and a head for big ideas. While in his late teens and early 20s, Josh made a living as a professional off-road motorcycle racer traveling the world for competitions. After earning his degree in marketing, he assumed the top North American marketing role for KTM Motorcycles and later joined Red Bull in an event marketing leadership position. His unique background as a former action sports athlete complemented with marketing expertise helped him create and execute some of Red Bull’s most successful early events, including the famous Arc de Triomphe New Year’s Eve motorcycle jump at the Paris Casino in Las Vegas. Josh was an early digital adopter and joined the LOOMIS team in 2011 to build the agency’s digital discipline. He leads a team consisting of creative and technical talent that consistently elevates the agency’s game.

Josh and his wife have three boys who keep who keep them running on the weekends with all the usual suburban sports. There are no minibikes in his garage.

JOSH’S SPECIALTIES: DIGITAL STRATEGY, MULTICHANNEL MARKETING, WEB DEVELOPMENT, APP DEVELOPMENT, DIGITAL MEDIA, PAID SEARCH, SEO, SOCIAL WEBSITE STRATEGY

Dax Hardage
Digital Creative Director & Partner
Dax launched his career in 2001 with the collaborative creation of a successful digital magazine focused on skateboard culture. The experience ignited a love for creating in the digital space, and his talent was quickly spotted by one of the largest privately-held digital agencies in the country. As creative director for imc2, Dax was the driving creative force behind innovative work for a number of Procter & Gamble brands, including Crest, Secret, and Prilosec. His aptitude for the unexpected drew the attention of Louisville Slugger and the agency succeeded in resurrecting the iconic but wavering brand with award-wining work under Dax’s creative leadership.

Success in the big agency world was rewarding, but Dax is an entrepreneur at heart, so he bet on himself and started his own digital agency with partner, Josh Whitaker. In 2011, Dax and Josh were recruited by Mike Sullivan to help LOOMIS establish its digital discipline. The duo helped engineer a critical transition in the agency’s history and now lead a thriving digital practice.

A devout believer and a devoted father and husband with a low-key demeanor, one would never guess Dax once tore up motocross tracks as a local pro racer. His ex-moto motto: “Dirtbikes are cool, goodness is divine, podcasts are a necessity, but good dirtbike podcasts are life giving.”

DAX’S SPECIALTIES: CONCEPT DEVELOPMENT, DIGITAL & SOCIAL STRATEGY, CREATIVE

Aimee Bove'
Director of Media
As the LOOMIS Director of Media for the past eight years, Aimee leads a team of media specialists while playing an integral role in shaping the agency’s traditional media research, analysis, strategy, planning, and buying.

Prior to joining LOOMIS, Aimee led media planning and placement at Italia Partners, Carat, Euro RSCG and Marchman Associates. Throughout her career, she has planned and placed over $5 billion in media on behalf of national, regional and local advertisers—for LOOMIS clients as well as brands like Bordon, Hyundai, Wendy’s, Olive Garden, and CNBC. Aimee has extensive knowledge of radio and television, mobile, print, cinema, and out-of-home — for both general market brands and those targeting Hispanic consumer.

A true Dallasite, Aimee loves traveling but is always happy to return home to her fur baby, Jedi.

AIMEE’S SPECIALTIES: MEDIA PLANNING & BUYING, MARKET RESEARCH, ADVERTISING, BROADCAST, PRESENTATION SKILLS, RADIO, TELEVISION, PROMOTIONS

Lauren Law
Director of Business Development
Having spent more than 35+ years in agency and corporate marketing roles, Lauren is ideally suited to help lead the LOOMIS business development function. She’s conducted advertising agency searches on behalf of hospital CEOs in her marketing role at Baylor Health Care System, so she understands the process from the most important perspective -- the client’s.

With agency-side experience in healthcare, retail, banking, real estate, CPG, and more, Lauren’s broad understanding of marketing communications challenges and solutions enables her to evaluate client needs quickly and match them to the right agency resources. A proud alumnus of Southern Methodist University and a strong advocate for disadvantaged youth, Lauren is also a creative spirit who’s written a children's book series she hopes to share with the world one day. She enjoys photography, video editing, and traveling with her husband, but her most rewarding work is being a mom to her son who has started his college coaching career.

LAUREN'S SPECIALTIES:
BUSINESS DEVELOPMENT, MARKETING COMMUNICATIONS, MARKETING STRATEGY, PLANNING, BRAND DEVELOPMENT

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Clients and Brands

Client & Brands	Start Date
McAfee	01-01-2017
The Maids	01-01-2017
Murphy USA	02-01-2019
Susser Bank	01-01-2020
Texas Dairy Queen	07-01-2001
Golden Chick	05-01-2014
Texas Oncology	12-01-2019
Molnlycke	10-01-2024
Sun Tan City	11-01-2012
Carolina West Wireless	07-10-2023

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing > $25M	10

Total Gross Media Placed by this Office

Allocation Percent of Media Placed by this Office

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Types of Services

Service Offering	Revenue
Advertising - General Market/ Traditional	20
Digital/Interactive | Website Development, Hosting, Monitoring	10
Digital/Interactive | Search Engine Marketing	10
Digital/Interactive | Blogging Discussion Forums, Community Building	10
Digital/Interactive | Mobile and Wireless	10
Digital/Interactive | E-Commerce Solutions	10
Media Buying	10
Brand Consulting	5
Media Planning	5
Design	5
Direct Marketing	3
Marketing Data Analytics	1
Event Marketing	1

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Industry Experience

Financial services | Banking - Consumer
Technology | computer hardware & software
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Professional Services (accountants, consultants, lawyers)
Home Products | home furnishings
Restaurants
Non-profit, associations & public services
Consumer Services
Home Products | housewares
Retail
Technology | .com business
Automotive | vehicles
Energy | Electric/Renewable/Alternative
Healthcare | wellness
Multi-Unit / Franchise
Pets | accessories/veterinary/boarding
Technology | communications

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