Carol H. Williams Advertising

Last Modified: 08-12-2016

http://www.carolhwilliams.com
Ownership: Privately Held
Size: 0-50

Overview

Company Summary

Carol H. Williams Advertising is the largest 100% minority-owned/woman-owned advertising agency in the U.S. Established in 1986 with headquarters in Oakland, CA and offices in Chicago and New York, CHWA has been successfully tapping into the emerging multicultural market for 30 years. CHWA has successfully marketed an impressive number of strong brands in various categories, including banking, automotive, packaged goods, healthcare, tourism, and retail industries. Our agency philosophy is captured in the simple question; “Whose eyes are you looking through when you view the world?” To successfully communicate, we must understand the consumer’s key values and attitudes – from their perspective. We must know how they see the world. We leverage cultural insights to drive and motivate our audience. We develop an energetic idea that motivates multicultural consumers and goes through to resonate with any audience.

Contact

1625 Clay Street, Suite 800
Oakland, CA 94612
P: 510-763-5200
F: 510-763-9266

Mark Robinson
Senior Vice President
[email protected]
6464949507

Offices

Carol H. Williams Advertising
875 N. Michigan Avenue, Suite 2750
Chicago, IL 60611
312-836-7900

Carol H. Williams Advertising
1625 Clay Street, Suite 800
Oakland, CA 94612
510-763-5200

Global Service Capabilities

Caribbean;Africa

Staff

Total Number of Employees

Office Employees: 0-50
Total US: 51-100
Total Worldwide: 51-100

Carol Williams
CEO/CCO
CAROL H. WILLIAMS, President, CEO & Chief Creative Officer – Carol founded Carol H. Williams Advertising (CHWA) three decades ago after recognizing the need for advertising that speaks to the sophisticated and influential multicultural markets. Started in 1986 in Carol’s living room, CHWA now has offices in Oakland, CA, Chicago, and New York City. A highly diverse and skilled staff produces award-winning advertising and marketing campaigns for Fortune 500 companies. Before establishing CHWA, Carol already had more than a decade of pioneering advertising work behind her. Carol started her career at Leo Burnett in Chicago and quickly earned a position as their first female and first African-American Creative Director and Vice President. After 13 years at Leo Burnett, she served as Senior Vice President, Creative Director at Foote, Cone & Belding in San Francisco.

Mark Robinson
SVP
MARK S. ROBINSON, Senior Vice President, Management and Marketing, Organizational Leadership, Consumer Marketing – Brand building and marketing guru for both classic CPG and new world/new media clients. Rare combination of marketing vision, creative savvy, penetrating analytical skills and passionate entrepreneurism. Non-Traditional and Integrated Marketing in Consumer Products, developing integrated marketing strategies and tactics, including buzz marketing, viral marketing, event marketing, guerrilla/street marketing and the integration of entertainment, PR and Promotions, new product development; management and operations of start-ups and rebranded organizations. Expert in all strategic advertising and across the line disciplines, as well as their successful integration.

Tachea Corbett
Dir. of Strategic Planning
TACHEA CORBETT, Director of Strategic Planning – Proactive thought leader with a diplomatic persuasion style, experience managing teams, partners and stakeholders, and a proven track record for unlocking sustainable brand growth. Experienced brand consultant/strategist and planner across all disciplines of brand development; including target audience definition, goal setting, insight generation, distinct positioning, naming and communication strategy development. Expertise in crafting communication elements (positioning statements, brand architecture, taglines, etc.), ensuring quality creative output. Best in class process enhancement delivered via strategic creative briefs. Accomplished researcher with excellent sample/study design and analytical skills, delivering actionable insights.

Vanessa Vining
Media Director
VANESSA A. VINING, Media Director - Accomplished, energetic strategist with the ability to envision, create and execute successful outcomes in complex, fast-paced environments. 20+ years media management, sales, media strategy/investment and analytics across all consumer segments., Planned local and national television markets, radio, print, outdoor, digital and sports partnerships in all markets, negotiated with media and sports partners to garner premium efficiencies, team leader in developing media strategies, tracking and analyzing media and creative performance, and provide strategic insights and direction to client; broadcast, digital/mobile, print, analytic teams and AORs ensuring plans provide and strategically deliver client communication goals, adept in analyzing marketplace trends and creating integrated brand building marketing solutions.

Clients and Brands

Client & Brands	Start Date
AARP	N/A
San Francisco Affordable Housing	N/A
Commonwealth Edison	N/A
U.S. Bank	N/A
Center for Sustainable Energy	N/A
Pacific Gas & Electric	N/A
General Motors	N/A
Union Bank	N/A
U.S. Army	N/A

Billings & Revenue

Billing / Revenue Ranges Number of Clients
Billing < $1M and/or Agency Revenue < $200K 3
Billing > $1M and < $3M 2
Billing > $3M and < $5M 3
Billing > $5M and < $10M 1
Billing < $10M and < $25M 2

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	3
Billing > $1M and < $3M	2
Billing > $3M and < $5M	3
Billing > $5M and < $10M	1
Billing < $10M and < $25M	2

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 42%
National Broadcast: 15%
Digital: 3%
Print: 39%
Out of Home: 1%

Types of Services

Service Offering Revenue
Multicultural | Black 75
Media Buying 10
Event Marketing 5
Design 3
Advertising - General Market/ Traditional 3
Multicultural | Asian 2
Multicultural | Hispanic/Latino 2
Urban Marketing 0

Service Offering	Revenue
Multicultural \| Black	75
Media Buying	10
Event Marketing	5
Design	3
Advertising - General Market/ Traditional	3
Multicultural \| Asian	2
Multicultural \| Hispanic/Latino	2
Urban Marketing	0

Industry Experience

Agency Profile