Overview

Company Summary

An advertising agency using strategy and analytics to deliver results. Roux Advertising grows brands. Based in New Orleans, we posses an exceptional approach to strategy, media and an intense knowledge of our clients’ industries. Our team is skilled in all facets of media planning and buying, producing smart strategies that incorporate new ideas and hard-nosed buying. All supported by analytics that capture the true ROI. The bottom line – we use our expertise to produce value: drive sales, calls and sign ups… and we’re very good at it.

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Staff

Total Number of Employees

Office Employees: 0-50
Total US: 0-50
Total Worldwide: 0-50

Eric Morgan
President
Eric's strength is in studying the mindset of an audience to garner an intimate understanding of motivations and behaviors. Armed with this knowledge, he is able to design a communication strategy that marries mainstream vehicles with emerging and non-traditional channels. The result is a smarter way of connecting with the audience. For Eric, communicating strategy is more about out-thinking than it is about out-spending. Prior to forming Morgan + Company, Eric was Senior Media Planner/Buyer at Fitzgerald Advertising where he managed several accounts including K&B Drug Stores, Abita Springs Water, Perque Carpet & Drapery and the New Orleans Centre. Eric joined Fitzgerald from The Ehrhardt Group where his responsibilities included all local, regional and national print and broadcast media for such companies as International Paper, WCKW-FM, Gaylord Chemical and Corporate Realty. He started his media life as a Planner for Montgomery Stire & Ehrhardt where he worked on Harrah's Casino and the New Orleans Tourism Marketing Corporation. Since 2002, he has held the position of adjunct professor in Loyola University’s Communications Department teaching Advertising Media Planning. Eric also participates in Loyola University’s Executive Mentoring Program, where he mentors a group of freshman business students. Currently he sits on the Board of Directors for the DREAM Fund, supporting those in the advertising industry in times of need. Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing.

Renee Stuart
Director of Media Buying
Renée is a native of New Orleans, and graduated from Louisiana State University with a Bachelor of Arts in Communications.

Renée comes to Morgan + Company from the multi-named, multi-national McCann-Erickson-Temerlin-McClain-LCI where she worked on both local and national accounts as a Market Specialists. She gained valuable experience while working on Texas Tourism, General Motors, Kohl's, Lowe's Home Improvement, Popeye's Chicken & Biscuits and Kirschman's Furniture. Because of the enormous scale of each of these clients, her tour at LCI granted her the ability to master the day to day management and execution of very demanding and detail oriented promotional and branding initiatives.

Before Media Buying, Renee was employed as a Research Analyst at Media Direct. During her tenure at Media Direct, she compiled market research books complete with demographic profiles, trends, projections and competitive reports for prominent industries and consumer markets. These research books were utilized by the account planning and buy teams as the basis for the design of client strategies and tactical recommendations.

Brenda Cole
Chief Financial Officer

Ellyn Davis
Project Manager

Kristen Wilson
Brand Strategist

Kayla Connor
Digital Media Manager

Autumn Miller
Digital Media Manager

Ryan Johnson
Digital Strategist

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Clients and Brands

Client & Brands	Start Date
Zea Restaurants	01-01-2012
Touro Infirmary	01-01-2014
Louisiana Public Health Institute	10-01-2003
Ruby Slipper Cafe	01-01-2018
Visit Baton Rouge	01-01-2016
Shelly Leeke Law Firm	06-01-2013
LCMC Health	01-01-2016
Morris Bart, LLC	11-01-2010
Children''s Hospital	01-01-2016

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Billings & Revenue

Billing / Revenue Ranges	Number of Clients
Billing < $1M and/or Agency Revenue < $200K	18
Billing > $1M and < $3M	3
Billing > $3M and < $5M	2
Billing < $10M and < $25M	1

Total Gross Media Placed by this Office
Under $50 Million

Allocation Percent of Media Placed by this Office
Local Broadcast: 75%
Digital: 8%
Print: 8%
Out of Home: 9%

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Types of Services

Service Offering	Revenue
Media Buying	35
Media Planning	20
Health Care	15
Marketing Data Analytics	10
Direct Marketing	10
Digital/Interactive | Search Engine Marketing	10

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Industry Experience

Automotive | vehicles
Healthcare | managed care
Education
Retail
Professional Services (accountants, consultants, lawyers)
Restaurants
Travel | tourism
Financial services | Banking - Consumer
Food & Beverage | alcoholic beverages
Government | political
Financial services | insurance
Business Services & office products
Food & Beverage | food
Home Products | home furnishings
Home Products | Home Improvements (hardware, paint, plumbing, gardening)
Gambling | casinos
Healthcare | Hospitals, Healthcare Facilities, Medical Services
Government | economic development
Healthcare | direct to consumer (DTC)
Non-profit, associations & public services

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