Our 3 Pillars
Advocacy
We champion agencies.
We defend their interests on business and policy issues that impact the dynamics of our industry.
Talent
We foster people.
We are focused on attracting and retaining top-tier talent to the agency ecosystem and staying with them as they grow and thrive.
Impact
We accelerate progress.
We seek to provide the content, community and consultation that supports business growth, creativity and positive industry change.
Our Mission
We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world as we partner to improve the health of the industry at large.
Our Promise
We aim to be an indispensable resource that is as accessible as their own agency team.
The 4As Drives
Business
With a focus on advocacy, talent and impact, we provide community, thought leadership, research, guidance and best-in-class training that enable agencies to innovate, evolve and grow.
Founded to Promote and Advance the Advertising Industry
The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. Today the organization serves more than 600 member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend.
The 4As includes the 4As Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4As Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
Our vision
for the future?
Improve the health of the industry through the power of collective experience, expertise and impact.
We are the 4As—empowering your success.
