Take Learning to the Real World

EDU Membership grants access to member-only content for students, faculty and staff of higher education institutions offering undergraduate or graduate advertising, marketing and communications programs that represent the academic standards consistent with the excellence of 4As member agencies.

 

The Benefits of Membership

With a 4As EDU Membership, your institution, staff, and students will gain access to exclusive 4As members-only content and resources, including:

  • Opportunities to network and connect to industry leaders and specialized advertising experts
  • Complementary and reduced pricing resources from the 4As Learning Academy
  • Access to publications and documents on current advertising topics and industry trends
  • Full use of our searchable, customizable research databases

 

Excellence at Every Level

Students

  • Full member access to information on the advertising field, research tools, and other resources for students considering careers in advertising
  • Opportunities to apply for 4As scholarships and internships
  • Access to important information on various global and local agencies
  • A library of 4As members-only publications, documents, research studies, and white papers
  • Support classwork and research papers with data from our custom research databases

 

Faculty

  • Full access to 4As organizational resources, including member agency expertise and industry connections
  • Deep dives into industry data, agency organizational structures, profitability, salary studies, billing and rate structures, and the latest trends in advertising creative and media
  • Enhanced lesson plans using current trends to create a unique and robust educational experience for your students
  • Invitation to the Annual Professor Summit, a collaborative panel event with industry leaders

 

Staff

  • Information and resources to equip your Career Management Center so your students better understand the industry
  • Insights into the latest career opportunities, development tracks, salary information, and key agency contacts
  • A relationship with the 4As Talent and Inclusion group, who have managed the Multicultural Advertising Intern Program (MAIP) for nearly 50 years
  • Connection with the 4As Foundation, a provider of a variety of financial support for students wishing to pursue advertising, media and the creative arts

 

Institution

  • Elevated academic and industry stature by connecting with one of the most esteemed trade associations identified within the marketing communications industry
  • Access to current industry trends and data positions your faculty and students to achieve more
  • The opportunity to leverage and publicize membership through your school’s own Marketing or Communications Department

 

An Investment in Your Program

If your school or university offers undergraduate or graduate programs in advertising, marketing and communications, we look forward to receiving your completed application and annual dues of $3,250. The cost of this membership covers access for your faculty, students, and staff.

Any questions? Contact [email protected].