General Information

Position Title: Specialist, Survey Research
Practice Area: Business Intelligence & Insight
Reports to: SVP, Business Intelligence & Insight
Category: Exempt
Location: New York/Hybrid
Date: March 2025
Salary Range: $80,000 – $90,000

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Position Overview

The Survey Research Specialist  of the Business Intelligence & Insight group is responsible for providing industry intelligence, insight and benchmarking to help member agencies make better business decisions. Reporting to the SVP of BI&I, this role will work closely with subject matter experts across the 4As and is responsible for leading all aspects of the scoping, design, analysis, packaging and presentation of 4As industry surveys. Additionally, this role identifies opportunities to evolve 4As surveys to ensure ease of participation, best-in-class presentation of data and maximum value for members.

Position Responsibilities

Manage the end-to-end delivery of survey projects, including:

  • Lead the survey process by actively partnering with senior business leads to identify, size, scope and create timelines of survey projects for each fiscal year
  • Be the survey subject matter expert and guide other stakeholders on design and implementation; influence when appropriate
  • Ability to translate stakeholders’ needs into appropriate approach and/or framework to deliver the desired outcome in a timely manner
  • Work on external client assignments (e.g. other trade associations) in developing, designing, analyzing, recommending and creating reports for their memberships
  • Own the internal survey process by  managing survey timelines, clearly communicating project statuses, scope and/or timeline changes to key stakeholders
  • Assist in collecting timely input from project collaborators, along with any vital approvals, to progress the project timelines
  • Responsible for extracting data from internal data sets to curate survey participant lists
  • Manage data collection including the review and quality control of data
  • Ability to structure and perform detailed analysis on large datasets and produce survey reports
  • Consult with business partners and third parties to stay current on new methodologies for qualitative and quantitative research methods and make recommendations for 4As as appropriate
  • Partner with 4As Data Analyst to collect and synthesize qualitative and quantitative data from different sources (e.g., primary research (member data), third-party research) to test hypotheses, develop and report on findings
  • Co-lead with Data Analyst, analysis of year over year survey tracking along with other reoccurring reporting needs
  • Timely response to member survey needs (assist in survey access/ purchases) and questions on findings
  • Provide ad-hoc project support to the BI&I team, conducting data analysis and report building or development on key initiatives

Position Requirements

What’s needed to succeed (Minimum Qualifications):

  • 3-4 years of related experience
  • Knowledge of qualitative and quantitative research methodologies
  • Experience with survey platforms and survey programming
  • Exceptional analytical and problem-solving and critical thinking skills
  • Proficient in Microsoft Excel (advanced formulas, pivot tables, charts and graphs required) and Microsoft Office (Word and PowerPoint)
  • Strong written and verbal communication skills

Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem solving skills, and are able to communicate these succinctly to team stakeholder audiences.

What will help propel you from the pack (Preferred Qualifications):

  • Knowledge of Qualtrics
  • Consulting or market research experience strongly valued
  • Advertising and marketing communications industry experience a plus
  • Understanding of various software products including Tableau, Power BI or other visual analytics tools

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About the 4As

A 501(c )(6) non-profit association

We focus on core values of Passion, Agility, Curiosity and Collaboration as we partner together to support and champion 4As members to help their business thrive as we also strive to move the industry forward.

  •       Great team with strong mission and energy
  •       Summer Fridays
  •       Week off between Christmas & New Year Holidays
  •       Enviable work/life integration
  •       Volunteer Days

What We Do:

Our mission is to empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. Our promise to our members? We aim to be an indispensable resource that is as accessible as their own agency team.

We are dedicated to, and vested in, our members’ success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. And we champion the infinite power of creativity and value agencies bring in driving business growth and powerful cultural change. The 4As drives business.  With a focus on advocacy, talent, and impact, we provide community, thought leadership, research, guidance and best-in-class training that enable agencies to innovate, evolve and grow.

 The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4As includes the 4As Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4As Foundation, which advocates for and connects rising talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.

 The 4As is an equal opportunity employer.  We are committed to a work environment that supports, inspires and respects all individuals and in which personnel policies are applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristic.