Topic

  • Artificial Intelligence
  • Consumer Behavior/Understanding

Ericsson Research surveyed early tech adopters around the world about their sentiment towards artificial intelligence. The annual trend report outlines ten AI-powered trends.

Stand-out concepts include:

  • Artificial shoppers: Will personal AI assistants bring about the end of advertising?
  • Programmed progeny: AI-assisted childcare promises relief for parents, but concerns over loss of human empathy loom large.
  • Empower-less employees: AI may boost your work performance, but also strip it of meaning.
  • AI running wild: More interconnected AIs could start developing their own agenda.

 

Read the full report to learn about the other six trends.

Related Research

View All Research
fallback image
Zefr Makes Brand Safety, Suitability Reporting Generally Available to YouTube Advertisers

Zefr, the global leader in brand suitability technology, this week announced the launch of its new Brand Safety…

Learn More
fallback image
Women’s Sports: The Winning Play for Your Brand

Advertisers, brands, and sponsors can no longer overlook women’s professional and college sports when developing their marketing plans.…

Learn More
fallback image
Women in the Workplace

LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Learn More
View All Research