StratFest, October 6, NYC - Signals in the Noise: Chase What Works

StratFest, October 6, NYC - Signals in the Noise: Chase What Works

Where strategy takes center stage and the industry’s sharpest strategic minds gather to shape the future of the craft. Early-bird discount ends July 13.

Face of Talent

Face of Talent - August 11, FIT Katie Murphy Amphitheatre

Join the 4As Foundation to celebrate the incredible achievements of our 2026 MAIP Fellows and the future of our industry.

Forrester Study

The State of AI Inside US Marketing Agencies, 2026

Discover the critical data-driven insights agency leaders and CMOs need to move beyond simple productivity gains toward sustainable, AI-powered marketing effectiveness.

# 4 4As.4sight Podcast with Jay Pattisall

4As.4sight Podcast

What do modern CMOs actually want from their agencies? Casey Burnett of The Burnett Collective and Matt Kasindorf of the 4As dive into the shifting expectations in the marketing industry.

Stay in the Loop

Stay in the Loop

Get the latest 4As updates and relevant content delivered to your inbox. Learn about the latest resources, upcoming training, events and more.

Photos taken at JCA 2025, Jay Chiat Awards

October 5, 2026 | New York City

Celebrating strategic excellence that delivered real results. Submit up to 10 entries per agency.

Regular deadline: May 22
Final deadine: June 19

The winners will be celebrated on Monday, October 5 in New York City.

Connect at 4As Events

Get first-hand insights when you meet, participate and engage with other members at our in-person and virtual events.

07/07/2026

Agency Communications Certification
Member Only

07/13/2026

Expert Series: July Session
Member Only

07/16/2026

Beat the Brief
Member Only

I'm New Here

Join a community of future-facing professionals looking to carve out their place in the agency world.

I'm New Here Photo

4As News and Thought Leadership

Catch up with the latest and most relevant industry updates with our curated collection of stories.

Agency & Partner News

Catch up on the latest and most relevant industry updates.

Collage displaying "Stay Gold" branding: a gradient logo, phone screen, stylish apparel and merchandise, and sleek website designs, all in a modern style.

06/25/2026

The Good, The Bad and The Ugly of an Agency Rebrand

On an afternoon in April 2025, my partner and I held an offsite to assess our independent agency.…

Member Only
A human hand raised in a stop gesture faces a robotic hand reaching out. The neutral background emphasizes the contrast between human and technology.

06/25/2026

Consumers Are Sick and Tired of Hearing About AI All the Time

New research found that large majorities of consumers are less likely to trust ads made by AI and…

Member Only

06/24/2026

The Agency Value Stamp: Rejecting ‘Good Enough’ to Push for Greatness

We blinked and it’s back: the countdown to the Cannes Lions International Festival of Creativity. If the past few years are any indication, you can expect La Croisette to be awash in predictable chatter regarding AI-automated optimization, predictive algorithms and enterprise software efficiencies. 

Member Only

06/24/2026

Podcast: The Agency Reinvention with Michael Frohlich, WPP

The evolving role of the agency is at the center of this 4As.4sight episode with Mollie Rosen in…

Member Only

06/24/2026

Podcast: Reimagining the Agency with Jeff King, Barkley OKRP

As agencies navigate the tension between automation and human creativity, how can they maintain their edge? In this…

Member Only

06/17/2026

Podcast: Craft, Creative, Tech: The Consultant’s POV on What’s Ahead for Agencies with Casey Burnett

What do modern CMOs actually want from their agencies? Join Casey Burnett of The Burnett Collective and Matt…

Member Only
Kite IQ

06/16/2026

Guest Post – Building the Most Precise Contextual Ad Platform: The Story of Kite IQ

Programmatic advertising gave brands something genuinely powerful: the ability to reach audiences at scale, across thousands of environments,…

Member Only
Redefining Entry Roles

06/12/2026

Redefining Entry-Level Agency Positions in the Age of AI

We are asking more of talent than ever before. We need people who can adapt faster, think more…

Member Only

06/12/2026

Member Q&A: Federal AI Policy Developments

This is a pivotal moment for federal AI policy. The Trump Administration is shifting toward voluntary safety frameworks…

Member Only
A group of six people in a conference room engage in a discussion around a polished wooden table with papers, flags, and a clock on the wall.

06/11/2026

A Stronger Voice for the Future of Healthcare Communications

Healthcare is reaching an inflection point. In 2025, U.S. healthcare spending reached $5.6 trillion, accounting for nearly one-fifth…

Member Only


Your Career.
Our Resources.

From internships and career development to best practices and continuing education, take advantage of these actionable resources to achieve your goals.

4As Coaching for Growth

4As Coaching for Growth In today’s business environment, coaching is a powerful tool for growth, enhancing performance, and…

Member Only
Two people working on laptops in an office setting. The foreground shows a man in a plaid shirt typing, with notes and coffee cups on the table, conveying focus.
4As Training Subscription Plan

A curated selection of training programs for your entire agency, all for one annual fee. Find courses for rising talent, managers and leaders. Empower your teams to help your agency succeed.

Member Only
I’m New Here

A members-only community for anyone new to an agency career. Get what you need to know, grow and succeed in our industry. Peer connections, mentorship, real talk to help you learn the ropes. Because being new does not have to mean figuring it all out on your own.

Member Only

Trending Topics

The latest updates, buzz and insights on topics 4As members are talking about.

AI Photo Booth Decisions

Artificial Intelligence

AI

It’s the technology we’ll all be using eventually. Get in front of the rumors and rhetoric with expert opinions and resources.

AI Photo Booth Decisions
Three individuals are seated, holding microphones, participating in a panel discussion. The backdrop reads "Empowering your success." The atmosphere is professional and focused.

Media

Media

You’re the bridge between creative ideas and the audiences your clients are trying to reach. We’re here to support you.

Three individuals are seated, holding microphones, participating in a panel discussion. The backdrop reads "Empowering your success." The atmosphere is professional and focused.
A focused, attentive woman with blonde hair and a red jacket listens in a seminar room. Blurred attendees, wearing lanyards, fill the background.

Account & Project Management

Account & Project Management

Drive better processes, client relationships and results with actionable information, insight and resources.

A focused, attentive woman with blonde hair and a red jacket listens in a seminar room. Blurred attendees, wearing lanyards, fill the background.
A man working at a desk in an office, using a laptop with a black monitor nearby, surrounded by a coffee cup, hand sanitizer, and notebooks.

Technology & Data

Technology & Data

Take advantage of innovation to drive performance and insight, internally and across campaigns.

A man working at a desk in an office, using a laptop with a black monitor nearby, surrounded by a coffee cup, hand sanitizer, and notebooks.

Brand Strategy

Brand Strategy

Building and nurturing a strong, intentional agency brand helps attract and retain the right clients.

Close up of woman sitting in an office and working on a laptop

4As Agency Search Tool

Starting a new agency search? Looking for a contact? Exploring opportunities? Start your agency search here.