PAPER SPOT

GenJam at Mother
April 30, Brooklyn, NY

Free one-day competition for agency creatives.  Push the envelope with GenAI. We're teaming up with New York Festivals, Machine Cinema and LTX Studio. Limited spots.

The Creative Majority Is Here, Relocating Agency Value

The Creative Majority Is Here, Relocating Agency Value

At SXSW, we asked leaders about trends they track and how their agencies are embracing the democratization of creativity.

Management Practitioners Forum (MPF) 2026

Management Practitioners Forum (MPF)
June 3-4, Austin, TX

Designed around the theme "Seize Your Moment", the annual 4As members-only conference tackles the burning questions facing independent agency leaders today.

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4As Training Subscription Plan

Give everyone at your agency access to our curated training programs for one annual fee. This is a great way to embed ongoing learning into your agency’s culture.

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June 3-4, 2026 | Austin, Texas

Management Practitioners Forum 2026

This is a defining moment for independent agencies. As the marketing landscape evolves at unprecedented speed, the qualities that define independents—agility, creativity and entrepreneurial leadership—have never mattered more.

Connect at 4As Events

Get first-hand insights when you meet, participate and engage with other members at our in-person and virtual events.

04/28/2026

Spark Session: Everything is Brand
Member Only

04/30/2026

4As Presents: GenJam at Mother (FREE)
Member Only

05/01/2026

GenAI Certification for Advertising
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I'm New Here

Join a community of future-facing professionals looking to carve out their place in the agency world.

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4As News and Thought Leadership

Catch up with the latest and most relevant industry updates with our curated collection of stories.

Agency & Partner News

Catch up on the latest and most relevant industry updates.

04/24/2026

Signal Theory

Signal Theory Elevates Five Leaders, Expands Executive Committee

Behavioral science agency adds executive creative director, innovation and technology leader, and a new VP of account management to leadership body; promotes two existing members to vice president.

Member Only

04/03/2026

GetYourGuide

GetYourGuide Launches Global Brand Campaign “Book Forward to It,” Reframing How Travelers Think About Planning

GetYourGuide, the world’s leading marketplace for travel experiences, has unveiled its 2026 global brand campaign and platform, “Book Forward to It.”

Member Only

04/02/2026

NinjaCat

AI Adoption Is Widespread in Marketing, but AI Maturity Is Not

NinjaCat, the AI-enabled data and analytics platform made for marketing, today announced the results of a brand new survey on the state of AI maturity within the marketing industry.

Member Only

03/31/2026

Vendi Advertising

Web & PDF Accessibility: The 2026 Deadline You Can’t Ignore

If you’re an agency that serves government and healthcare clients, you likely have April 24, 2026 circled on your calendar.

Member Only

03/30/2026

AbelsonTaylor Group

AbelsonTaylor Group Announces the 2026 Class of nextgenerATion Summer Interns

Leading healthcare advertising and marketing firm AbelsonTaylor Group has selected nine students and recent graduates for its 2026 nextgenerATion summer internship program.

Member Only

03/23/2026

Blockgraph

Political TV, at the Speed of the Campaign

Blockgraph introduces faster, near real-time audience targeting for political campaigns—built around real electoral districts and first-party data. Plan, activate, and measure across TV and streaming with the speed, precision, and accountability campaigns demand.

Member Only

03/18/2026

VML

bet365 and VML Launch “Winning is Everything” Brand Campaign Across the U.S and Canada.

VML launched its first work for bet365 global leader in online sports betting, since being named agency of record in US and Canada. Just in time for March Madness, “Winning is Everything.” aimed at passionate and knowledgeable sports and casino fans.

Member Only

03/18/2026

Direct Digital Holdings | Orange 142

Orange 142 Finds Short Travel Videos Earn Four Times the Views on TikTok

Orange 142, LLC (“Orange 142”), a division of Direct Digital Holdings (Nasdaq: DRCT), today released new analysis from its Social Media Council examining how travel content performs within TikTok’s search-driven discovery environment.

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03/17/2026

&Barr

First Internet Bank selects &Barr as its Media Agency of Record

&Barr announces it has been selected by First Internet Bank as its media agency of record, where it will lead integrated media strategy and execution to support the bank’s national growth objectives.

Member Only

03/17/2026

Resonate

Resonate Announces Cortex, Driving the Marketing Campaign Lifecycle with Agentic AI for Superior Performance

Resonate Cortex is an agentic marketing platform that delivers better campaign performance through embedded predictive consumer intelligence, so marketers unlock growth, move faster, and cut waste.

Member Only


Your Career.
Our Resources.

From internships and career development to best practices and continuing education, take advantage of these actionable resources to achieve your goals.

4As Coaching for Growth

4As Coaching for Growth In today’s business environment, coaching is a powerful tool for growth, enhancing performance, and…

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4As Training Subscription Plan

A curated selection of training programs for your entire agency, all for one annual fee. Find courses for rising talent, managers and leaders. Empower your teams to help your agency succeed.

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I’m New Here

A members-only community for anyone new to an agency career. Get what you need to know, grow and succeed in our industry. Peer connections, mentorship, real talk to help you learn the ropes. Because being new does not have to mean figuring it all out on your own.

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Trending Topics

The latest updates, buzz and insights on topics 4As members are talking about.

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Artificial Intelligence

AI

It’s the technology we’ll all be using eventually. Get in front of the rumors and rhetoric with expert opinions and resources.

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Media

Media

You’re the bridge between creative ideas and the audiences your clients are trying to reach. We’re here to support you.

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Account & Project Management

Account & Project Management

Drive better processes, client relationships and results with actionable information, insight and resources.

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Technology & Data

Technology & Data

Take advantage of innovation to drive performance and insight, internally and across campaigns.

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Brand Strategy

Brand Strategy

Building and nurturing a strong, intentional agency brand helps attract and retain the right clients.

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4As Agency Search Tool

Starting a new agency search? Looking for a contact? Exploring opportunities? Start your agency search here.