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Advancing Talent

Reimagine the business of talent during this year’s conference in NYC on September 17.

Member Pulse Survey

Each month, we’re checking the pulse of our membership, and we want your input. Take the 2-minute survey now about the trends, challenges, and shifts shaping our industry.

07/24/2025

From Skeptic to Alchemist: A Practical Guide to AI Maturity for Agencies – Part 1 – Core Principles

AI has become a bit of an arms race in advertising and to navigate it all, we need a new kind of map. Enter the 4As AI Maturity Map, designed to do exactly that.

Trending Topics

The latest updates, buzz and insights on topics 4As members are talking about.

Artificial Intelligence

AI

It’s the technology we’ll all be using eventually. Get in front of the rumors and rhetoric with expert opinions and resources.

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Media

Media

You’re the bridge between creative ideas and the audiences your clients are trying to reach. We’re here to support you.

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Strategy

Strategy

You put in the work behind the work. Get the tools and resources you need to do it better.

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Connect at 4As Events

Get first-hand insights when you meet, participate and engage with other members at our in-person and virtual events.

4As News and Thought Leadership

Catch up with the latest and most relevant industry updates with our curated collection of stories.

Agency & Partner News

Catch up on the latest and most relevant industry updates.

08/06/2025

The Advertising Coalition

Study Finds Advertising Drives 20% Of U.S. Economy And Supports Nearly One In Five American Jobs.

A study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence has quantified the extraordinary impact of advertising on US jobs and growth, finding that advertising powered more than 20% of total US economic output while supporting 29 American million jobs last year.

07/28/2025

Simpli.fi

The 2025 Simpli.fi Holidays Trends Guide: What Marketers Can Expect And What Surprises Are in Store

Simpli.fi’s 2025 Holiday Trends guide just dropped! With holiday shopping starting as early as September, Simpli.fi’s 2025 Holiday Trends Guide helps you plan now to reach early buyers and stand out this season.

07/21/2025

broadhead

Broadhead Names Tony Booth Senior Vice President, Creative Operations

Independent marketing agency Broadhead has named industry veteran Tony Booth as senior vice president, creative operations. Booth brings more than 20 years of experience leading creative operations at top agencies and will play a pivotal role in aligning creative excellence with operational strategy across Broadhead’s growing national portfolio.

07/21/2025

GSD&M

Behind GSD&M’s White Castle Win—Creative and Media Accounts Slide Over to the Omnicom Agency

White Castle, the 104-year-old family-owned slider chain, has named GSD&M as its new creative and media agency of record.

07/17/2025

ActiveCampaign

ActiveCampaign Research Finds Small and Medium-sized Business Marketers Using AI to Keep Pace with Larger Companies

AI is fundamentally reshaping how marketers maximize campaign performance and deliver bottom-line results. When used smartly, AI delivers back 13 hours each week and an average of $4,739 per month in cost savings. Get our report to see how your AI Marketing Maturity stacks up compared to 1,000 marketing professionals.

07/08/2025

Direct Digital Holdings

Forbes: What Today’s Consumers Really Want From Brand Content

The piece highlights findings from our April 2024 consumer study, which underscores how modern audiences—especially Gen Z—expect content that reflects their values, encourages dialogue, and goes beyond product promotion.

06/30/2025

Meta

Cannes Lions 2025: Introducing The Next Era of Generative AI for Advertisers and Agencies – Personalization at Scale

At Cannes Lions International Festival of Creativity, Meta introduced the next era of generative AI solutions for advertisers and agencies to improve ad campaign performances and drive business growth.

06/12/2025

FCB New York

FCB Expands Emma Armstrong’s Role, Adding Global Transformation Officer to New York CEO Remit

FCB has appointed Emma Armstrong as global transformation officer, a newly-created role that expands her leadership beyond FCB New York to the global network.

06/11/2025

Trozzolo Communications Group

Trozzolo Announces Acquisition of Milwaukee – Based Punch PR, Continuing Path for Growth

Trozzolo Communications Group continues to expand its national reach with the acquisition of Punch PR in Milwaukee, Wisconsin. The deal between the two agencies officially closed on June 1.

06/11/2025

TBA WW

New TravelBoom Hotel Marketing Study Finds Most U.S. Travelers Book Within 1–2 Months—Confidence and Value Now Drive Booking Behavior

In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel, but with a newfound sense of financial caution and strategic timing.


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4As Coaching for Growth

4As Coaching for Growth In today’s business environment, coaching is a powerful tool for growth, enhancing performance, and…

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Agency Essentials Training Subscription Plan

Take advantage of training programs for your entire agency for one annual fee.

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4As Agency Search Tool

Starting a new agency search? Looking for a contact? Exploring opportunities? Start your agency search here.