Conscious Conversations Part 1 | Sustainable Advertising: Actionable Strategies for Agencies

Conscious Conversations: A Sustainability Webinar Series Brought to You by the 4A’s and ANZ Sustainability and climate change on your mind? Don’t miss the upcoming webinar series addressing key issues with pragmatic approaches. April 23, 12 pm ET In part 1 of this webinar series, we will go deep into the actionable strategies laid out […]

Navigating the “Clear, Conspicuous, and Neutral” DTC Prescription Drug Ad Final Rule for Agencies

On May 20th, the FDA’s direct-to-consumer prescription drug advertising final rule becomes effective, establishing new standards required for conveying information in a “major statement” relating to the applicable drug’s major side effects and contraindications in a “clear, conspicuous, and neutral manner” (CCN). For marketers, the days of speed-read, technical jargon disclaimers jammed in the last […]

Afternoon of Planning Series

The 4A’s Planning Day Series virtual event will offer members the opportunity to hear from industry experts on the innovations and changes in the media planning space that are having the greatest impact on our industry. The event will be a two part series: Part One – April 4th, 2024 (2:00pm to 4:30pm ET) This […]

Empowering the Future: How eyeo’s User-Centric Approach Reshapes Digital Advertising Today

In today’s digital landscape, user-centricity and sustainability are becoming increasingly vital in shaping effective programmatic advertising strategies. This webinar explores the relationship between prioritizing user preferences and achieving campaign success while fostering sustainability. We delve into why aligning digital campaign strategies with user preferences not only enhances sustainability but also amplifies media buyers’ campaign performance. […]

4A’s Project Management Community Meeting: PM Softwares with Eric Roybal, Group Director, Project Management at 4A’s member Walton Isaacson

4A’s PM Community Discussion Series: Project Management Software & Best Practices Guidance on Implementing Project Management Technology

4A’s Florida Council / DEIB Listening Session / 10/19/22 |

Agencies are making great strides in incorporating Diversity, Equity, Inclusion, and Belonging (DEIB) into their organizations. There’s broad agreement that the more we make DEIB a part of the agency’s culture, we position ourselves to serve our clients better and create a positive impact for our agency teams, our communities, and the world at large. […]

4A’s Project Management Community Software Series: NetSuite

This video is of the October 4, 2022 discussion among members of the 4A’s Project Management Community. This meeting was another in the continuing 4A’s Project Management Software Series that began in late 2021. The focus of the October 4th discussion was on NetSuite. The discussion was moderated by Sal Conte, 4A’s, Vice President – […]

4A’s Project Management Community: PM Onboarding Discussion

This is a recording of the 4A’s Project Management Community Onboarding meeting that took place on Sept 20, 2022. The discussion was led by Brittany Lippe and  Madeline Chiappini, Senior Project Managers at McCann Health New Jersey. 4A’s wishes to offer a special thank you to Melissa Lieberman, SVP, Director of Project Management at McCann Health New Jersey […]

Protected: Metaverse Reality Check with Rori DuBoff |

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