VML’s Trailblazers of Tomorrow Report

Digital natives are not digitally exclusive, as Gen Alphas enjoy the in-store shopping experience just as much as online   US. 27th February 2024: Assumptions about Generation Alpha (6-16 year-olds) may need to be upended as research finds these digital natives are far from digitally exclusive, with the vast majority enjoying shopping in-store (78%) almost […]

Super Bowl 2024 | The Game, The Ads, The Post-Game Actions

Find out the top 2024 Super Bowl ads and why, according to 4A’s Research annual Super Bowl Survey.

2024 Planned Salary Increase and 2023 Actual Salary Increase Report

This 2023 4A’s survey report offers insights into salary increases paid to employees across all size member agencies. The data was collected between October and November of 2023, aiming to provide members with reliable and industry-relevant information on salary increase information for 2023 and planned salary increases for 2024. Additionally, the report provides comparisons where […]

4A’s 2023 Salary Survey

The 4A’s 2023 Employee Compensation Survey Report (a.k.a. Salary Survey) is now available. Request to Purchase PDF Report + Digital Dashboard ($875) Request to Purchase PDF Report Only ($675) This 2023 Employee Compensation Survey Report provides 4A’s member agencies reliable and statistically relevant salary comparables by market. The study reports information on base salaries and […]

4A’s 2023 Billing Rate Benchmark Survey Report – Now available!

  We are excited to share that the 4A’s 2023 Billing Rate Benchmark (aka Labor Billing Rate) Survey Report, which covers 2023 hourly billing rates is now available. As the demand for hourly billing rate information from our members, marketers, and industry advisors persists, it is important to continue to provide access to this essential data […]

Summary: The GARM Aggregated Measurement Report

GARM recently published Volume 5 of the GARM Aggregated Measurement Report on platform transparency, which aims to help marketers and agencies address investment considerations around content safety. The four core questions the report examines are: How safe is the platform for consumers? How safe is the platform for advertisers? How effective is the platform in […]

2023 Diversity in Agencies Survey Report

Now Available! 4A’s 2023 Diversity in Agencies Survey Report   The 4A’s continues to advocate for the business imperative of diversity, equity, inclusion and belonging within the industry. While we’ve seen progress in some areas, we know that remaining steadfast and accountable to DEIB commitments helps us continue to take meaningful action towards creating sustainable […]

Industry perspectives on the transition to a multi-currency TV market paper

Industry perspectives on the transition to a multi-currency TV market

The TV market is rapidly changing due to a number of factors which are too numerous to catalogue – spanning from changing consumer preferences to new data sets, distribution channels, monetization approaches and advertising models. TV measurement and currency have also evolved, but at a slower pace, resulting in an incomplete picture of even basic […]

2023 Planned Salary Increase and 2022 Actual Salary Increase Report

This survey focused on helping the industry collect important salary data for planning purposes. It provides 4A’s members with reliable and statistically relevant actual salary increase information for 2022 and planned salary increases for 2023. Participation A total of 149 agencies across 172 agency offices participated this year. Forty-nine agency respondents are network agency (holding […]

4A’s 2023 Planned Salary Increase and 2022 Actual Salary Increase Report

This survey focused on helping the industry collect important salary data for planning purposes. The results of this survey provide 4A’s members with reliable and statistically relevant information regarding actual salary increases in 2022 and planned salary increases for 2023. Participation A total of 149 agencies across 172 agency offices participated this year. Forty-nine agency […]

4A’s 2022 Salary Survey

The 4A’s 2022 Employee Compensation Survey Report (a.k.a. Salary Survey) has been released. The intent of our 2022 Employee Compensation Survey Report (a.k.a. Salary Survey) is to provide the industry with reliable and statistically relevant salary comparables by market.  The study provides information on salaries paid to employees in all size member agencies. Salary data […]

4A’s 2022 Employee Benefits Overview Survey

As hybrid work becomes the norm, finding and retaining great talent is a major challenge. Agencies are taking a close look at their operations protocols and policies in order to respond to the needs of the workforce. To overcome hiring gridlock and sweeten the pot for existing staff, agencies are focusing their attention on benefit […]