TikTok Brand Safety and Suitability Measurement by Zefr FAQ What is it? TikTok and Zefr have partnered to launch a post-campaign brand safety and brand suitability measurement solution on TikTok. Why have you partnered with Zefr? Zefr is a trusted technology provider for brand suitability and brand safety for video platforms, with a track record […]

summary provided by Venable LLP This $325 billion title would provide additional assistance to the hardest-hit small businesses, nonprofits, and venues that are struggling to recover from the impact of the COVID-19 pandemic. The title would provide funding for a second round of forgivable loans through the Paycheck Protection Program for small businesses and nonprofits […]

Read the original Newswhip article here   We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on […]

Read the full article and watch the video here   At the start of the COVID-19 pandemic, many brands started running away from advertising in news publications, or using brand safety tools’ keyword blocking features to dodge coronavirus-related inventory. But one of the world’s largest ad agency groups is now the latest to say they […]

Chris Shirling, Chief Financial Officer of Intouch Group   What’s the biggest challenge or opportunity facing the ad industry right now? The biggest opportunity facing the ad industry right now is to differentiate and to demonstrate the value we bring to our clients. At Intouch, for example, we create new ways to use technology to […]

“See It & Be It” is part of the 4A’s women and diversity leadership series. As part of this initiative, we invite members to tell us their stories. Here, Sarah Fahim shares her experiences and views.   Women in advertising. What comes to mind when you hear this phrase?   A flood of thoughts. I had […]

The 4A’s is committed to sharing the thoughts of some of the most important leaders in the ad industry. In this edition of our 5 Questions For… series, we chat with Duff Stewart, CEO GSD&M. 

This creative leader shares her ideas on how to succeed in advertising if you’re a young person and/or female.

UNITED Collective chairman on the future of advertising

BBDO’s CMO shares her insights into the opportunities and challenges facing women and people of color

John Sampogna, Co-CEO and founding partner of Wondersauce shares his thoughts on the challenges and opportunities facing agencies.

Barker shares his advice for young agency staffers and how to succeed in the business.