When pivotal historical and cultural moments collide with brilliant creative minds, we get advertising that better reflects our society. Here are some of those moments.
Advertising music moved from jingles to what were called “song stories” when Advertising Hall of Famer Billy Davis joined McCann in 1968 as music director.
Dr. Herta Herzog became one of the founding partners in Jack Tinker & Partners, the industry’s first creative think tank, and then in 1961 was also name chairman of Interpublic’s Marplan research division.
McCann increased its percentage of female officers from zero to 10% in one fell swoop when it promoted four women to VP status in late 1949, warranting both Time magazine and New York Times coverage.
Deutsch’s 1994 ad “Dining Room” for Ikea marked a pivotal moment in advertising as the spot shares TV’s first gay couple.
Is love two straight white people? Is it two women? Is it two black fathers and their child? A better question, one answered by the tagline of the campaign, is why do we feel the need to label love at all?
“Great advertising holds up a mirror to who we are and where we’re going,” said Donny Deutsch shortly after a Cheerios commercial by Saatchi and Saatchi aired in 2013.
When Wieden & Kennedy rebranded Old Spice, they launched a campaign that helped redefine the brand. “The Man Your Man Could Smell Like” took the concept of manliness from scruffy and expected to classy and cool.
It was the first Spanish-language commercial ever broadcast in prime time on a major American network. It was also a powerful message of hope, using the simple joy of the game as its vehicle.
Back in the 1950’s, supermarkets were reluctant to stock the canned and packaged Caribbean foods produced by Goya Foods Inc. But Paula Green, president of Paula Green Advertising Inc., changed that.
Since it was filmed on a hilltop in Italy forty-six years ago, it has been widely said to be “the world’s most famous ad,” ever. But the story behind the optimistic, infectious tune and its subsequent commercial starts out a little less harmoniously.
In 1956, Vincent T. Cullers set out to change the industry. Specifically, to make it wake up and pay attention to a market it had been underserving for long enough.
March 2016, Nancy Hill, 4A’s President and CEO, announced goals on promoting gender equality in the ad business and tackling the media transparency issue.
There are some stories the hit show Mad Men didn’t tell. Perhaps most notable is that of Caroline Jones, the African-American secretary turned copywriter trainee turned advertising executive.
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