Kodak’s “Times of Your Life” (J. Walter Thompson) Becomes a Hit in the U.S.

The film marketer established itself as one of the great emotional advertisers with its “Kodak film. For the times of your Life” campaign. It captured life’s most sentimental moments. Music from the ad eventually became a pop single performed by Paul Anka. The Kodak theme song reached No. 7 on the Billboard chart.