David Ogilvy’s ‘Confessions of an Advertising Man’ Considered Required Reading

Many call Ogilvy the “Father of Advertising.” A British native, he created his first ad agency in the U.S. having never worked in advertising. He’s credited with the quote, “The customer isn’t a moron, she’s your wife.” His agency, Ogilvy & Mather, went on to be one of the largest—and most respected—in the world.