The CMO Survey

Duke University’s Fuqua School of Business’ semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society.

Other topics include:

 

  • Customer behavior
  • Managing marketing spending and returns
  • Managing AI in marketing
  • Digital marketing and spending strategies trends
  • Marketing organization and leadership
  • Marketing and DE&I.