This annual report from SoDA and Forrester features research on digital spending trends, adoption of emerging technologies, perspectives on the future of digital, and evolving priorities for both agency leaders and brand marketers. This year’s edition includes:
- Trends to watch
- Digital marketing spend and budget priorities, including programmatic, video, and paid social
- Agency landscape trends, like revenue growth areas, attracting and retaining talent, innovation labs, and in-sourcing of digital capabilities
- Insights from client side-marketers about client-agency relations
Previous editions of the SoDA Report which cover other topics can be found here.